TWEET, FOLLOW, OR GET OUT OF THE WAY: WHAT EVERY EMPLOYER NEEDS TO KNOW ABOUT SOCIAL MEDIA

Greg Lowe, McKonly & AsburyTodd Shill, Rhoads & Sinon

INTRODUCTIONSGreg Lowe• McKonly & Asbury• Partner• Chief Operating Officer

Todd Shill, Esq.• Rhoads & Sinon• Partner / Executive Committee Member• Employment law and litigation over 22 years• Specializes in social media in the workplace

R.I.P. WEB 1.0…. (YOU HAD A GOOD RUN)

SAY “HELLO” TO WEB 2.0! (BECAUSE YOUR EMPLOYEES HAVE)

VS

http://www.google.com/url?sa=i&rct=j&q=reddit+applebees&source=images&cd=&cad=rja&docid=kfxgP0PvxaR2iM&tbnid=0qrg3soMbLOVyM:&ved=0CAUQjRw&url=http://www.business2community.com/social-media/applebees-social-media-crisis-should-the-waitress-have-been-fired-0398039&ei=iIZ1UZeHBpGu8QSOt4CgCg&bvm=bv.45512109,d.eWU&psig=AFQjCNEFDPyr_cAqhbd_CQxgUQcyQqRMGg&ust=1366742514671371

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=db54wjPDipq1JM&tbnid=Hs96Djz_QIsZtM:&ved=0CAgQjRwwADhC&url=http://thefuturebuzz.com/2013/02/01/applebees-turns-selfish-customer-into-pr-nightmare/&ei=uYd1UeLmEo689gSi1YCoBg&psig=AFQjCNFA-892Ky-Nxv7cC42XGDkA1RFy-Q&ust=1366743353354835

http://www.google.com/url?sa=i&rct=j&q=reddit+applebees&source=images&cd=&cad=rja&docid=jCAUSC3eMJSEIM&tbnid=z04EwJ7NXnMKMM:&ved=0CAUQjRw&url=http://techli.com/2013/02/social-media-meltdown-why-you-need-a-strategy/&ei=K4d1UdlwlNj0BJKXgaAK&bvm=bv.45512109,d.eWU&psig=AFQjCNEFDPyr_cAqhbd_CQxgUQcyQqRMGg&ust=1366742514671371

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=qYEoK_rIjKb2xM&tbnid=HEvehlVo6rF8FM:&ved=0CAgQjRwwADhC&url=http://gawker.com/5980816/applebees-responds-to-fired-server-scandal-claims-waitress-disregarded-a-company-policy-that-gets-disregarded-all-the-time&ei=tId1UeQxgr7wBJmqgPAM&psig=AFQjCNFd73E12OzvreVTW14XifgrPU6Sww&ust=1366743348134345

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=ICVOXGHOQB5OqM&tbnid=Nl2krNdMcT81gM:&ved=0CAgQjRwwADiSAQ&url=http://www.stereokiller.com/boards/topic.cfm?topic_id=379555&forum_id=2&Topic_Title=Fired%20waitress%20from%20Applebee's%20speaks:&forum_title=General%20Crabbery&M=0&s=1&ei=zod1UamrHoms8QSsq4HwDg&psig=AFQjCNE3jpe0--MtjFltii3EPvSzAUD9FQ&ust=1366743374613005

CONFESSION BEAR

FACEBOOK FAUX PAS (THIS IS OUR FAVORITE PART, TOO)

@Crunk_bear = Carly McKinney, a 23-year-old high school teacher from Aurora, Colo. On administrative leave pending an investigation after a local news station exposed half-naked pictures and pot-smoking boasts posted on her Twitter account.

Sample tweets from @crunk_bear:“Watching a drug bust go down in the parking lot. It’s funny cuz I have weed in my car in the staff parking lot”

“Just got called Ms. McCutie. Points for being clever, however you are still jailbait.”

“I live a double life. Teacher by day, stoner / raver / rager by night.”

Greg LowePartner/Chief Operating Officer

GLowe@macpas.com

QUESTIONS?

Todd ShillPartner/Executive Committee Member

TShill@rhoads-sinon.com

Greg LowePartner/Chief Operating Officer

GLowe@macpas.com

QUESTIONS?

Todd ShillPartner/Executive Committee Member

TShill@rhoads-sinon.com