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Index

1. General Context 2. Project Description 3. Objectives 4. Travel Open Apps Modules 5. Information and communication 6. Implementation Plan 2011 7. 2012 Development Community

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1. General Context

The development of e-commerce and Internet sales has become a

key factor within the tourism sector for benefiting from new trends

and user behaviour when it comes to booking travel.

In light of this situation, and as a driving force for tourist activity in the

Region of Valencia through The Valencian Institute of Tourism

Technologies (Invat.tur), is to provide the tourism sector with a direct

channel to the public and other operators via the Internet.

Travel Open Apps Project aims at defining and developing an online

comprehensive system of distribution and tourism e-commerce and

making available a Web 2.0 collaborative business environment to the

entire tourism sector of the Region of Valencia, oriented to the market

intelligence and the promotion of new technologies, e-commerce and

marketing projects applied to tourism.

The implementation of the Travel Open Apps Project will encourage the

expansion of new technologies for the improvement of corporate

commerce and communication, thus increasing the levels of

competitiveness, position and distribution capacity of tourism

businesses.

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2. Project Description

Travel Open Apps is a project managed by the Valencia Region

Tourism Board and Invat.tur, whose objective is to put into action

new initiatives in order to face the new habits of the tourist demand

and the new challenges of the industry.

Travel Open Apps is the tourist distribution platform of the Valencia

Region all over the world. The platform is considered a key

competitiveness factor in a constantly changing and complex

international tourism sector. This technology will allow the access for

all our clients, to our entire tourist offer through all the channels.

Conceived as a multiproduct system available for all agents in the

tourism sector (accommodation establishments, leisure agencies,

restaurants, tourism destinations, transport agents, travel agencies,

etc.), it is connected to the distribution channels and operators in

order to increase the number of selling points.

The platform is connected to the most common PMSs in the Valencia

Region so that the uploading process of the tourist companies’ offer

would be facilitated.

Travel Open Apps is a singular project worldwide and aims to become

an international industry standard sustained by its wide

transformation capacity and its innovative character.

The Valencia Region Tourism Board and all the tourism industry have

started the implementation of this new platform counting on dynamic

distribution and new business opportunities for the tourism industry.

Travel Open Apps is the way of increasing the competitiveness of the

tourism sector of the Valencia Region based on innovation in selling

techniques. The proper technology allows to inter connect the entire

tourist offer of the destination and the platform allows the use of

innovative marketing and selling formulas throughout the

technological innovation: connection, alliances, product and services

networks; the new system allows product and selling synergies.

Travel Open Apps is a complete solution for tourist companies and

destinations in order to facilitate the optimal access to the market.

This new environment is to integrate the whole tourist offer in a

common location and further on trade it throughout all the available

channels. The final client will have access to the entire offer by the

traditional channels and also through the online channels such as

travel agencies, reservation systems, online destination portals, web

pages and other existing of future distribution platforms.

The gathering of the whole tourist offer of the Valencia Region in one

single place allows the true conversion of the local resources in real

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motivations for travelling. Each of the connected companies amplifies

the value of its presented offer and will be able to create a more

attractive product. The only way to create experiences and bring

them to the client is throughout the integration of the differential

proposal of the destination that leads to a more dynamic proposal

and allows not only experiential marketing, but also their distribution

and selling.

Travel Open Apps will allow the rise of new unique products based on

their own quality and minimizing the price importance. This

differential value perceived by the clients, reaffirms the reality that

besides sun and beach tourism, the Valencia Region has a varied and

dynamic tourism offer, able to satisfy all visitors.

3. Objectives

- Identification and development of a comprehensive system of e-

commerce that provides the tourism industry with competitive

technology to be adapted to the new tourism distribution scenario,

under a philosophy of free software (open source).

- This project is proposed to cover the entire tourism sector in the

Region of Valencia and foster to increase the competitiveness of public

bodies and tourism promotion agencies, accommodation sector, TTAA,

catering sector, complementary offer, transport sector, etc.

- Travel Open Apps Project is expected to boost the development of a

community of professionals and a community of developers in the e-

commerce of tourism offer on the Internet, as well as the possibility of

opening this solution to the global tourism sector and placing the

Region of Valencia as leader region in online distribution.

- Provide an innovative solution in order to improve competitiveness and

facilitate the tourism management and distribution process, Travel

Open Apps is aimed to be of specific help to SMEs.

- Encourage the private-public collaboration participating in the

elaboration of a technical solution for the specific needs of the tourism

sector.

- Capitalize the web traffic of the tourist destinations websites

throughout the use of a search engine integrated in the platform.

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4. Travel Open Apps Modules

This is a multi-product system that will cover all agents within the

tourism sector (accommodation, catering, travel agencies,

complementary products and services, transportation, etc.) to allow

them to market their products online.

In this context, Travel Open Apps raises as a project aimed to

facilitate innovative solutions in the promotion area, marketing,

distribution and custom loyalty within the tourism sector of the

Valencia Region creating an integrated distribution online system in

order to incentive and impulse the change of the competitive tourist

model. The resulting system comprises the following modules:

- Central reserve system (CRS). This is the main element of

the system.- Company management system. This includes a property

management system (PMS) functionality and integrates elements such as a customer relationship management (CRM)

system and business intelligence (BI) tools.

- Advanced website creation system. This, in turn,

comprises a content management system (CMS) and e-

commerce management module, and allowscreating websites B2C under any combination of destinations

and/or products.

- Channel management system. This comprises a B2B

consolidator and a channel manager.

- Multimedia repository. This is a multimedia documental source which used from the websites generated through the CMS.

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Supply System

(PMS)

Central Reservation System (CRS)

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Multimedia

repository

Customer Relationship

Management (CRM)

Business

Intelligence (BI)

Chanƴel ManageNJ

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5. Information and communication #TOAPPS

- Informative web and blog: www.travelopenapps.org

- Communication channel with the tourism sector agents.

- User registration on the web

- News, RSS, reports, FAQS

- Social Networks presence: Facebook, Twitter etc.

6. Implementation

- May 2011: accommodation establishments integration. First . F i r s t

training sessions. Communication campaign.

- June – July 2011: travel agencies integration. Training sessions.- October 2011: registration of all remaining tourist agents.

- October-December: CRM and BI modules - 2011-2012: new PMS and operators connexions

7. 2012 Development Community. Travel Open Apps Store

Awareness Training Development

Implementation

Evolutional and corrective maintenance

Saas Platform maintenance

Support and Call Centre

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Travel Open

Apps Store