TOP 5 benefits to using incentive travel

By Joanne Kelly, Head of CR Events

Incentive travel is a proven experience and a highly attractive reward that companies can rely upon to encourage employees or partners to boost sales and drive targets.

How can incentive travel be used?When incorporated into a targeted rewards programme, incentive travel presents a powerful

inducement to achieving all kinds of outcomes:

Channel partner incentives

engaging your reseller partners so that your

product is at the forefront.

Sales incentives

targeting sales teams to promote and sell a

specific product.

Employee engagement

motivating and inspiring staff, to increase

productivity.

Some companies overlook the overriding benefits that incentive travel provides to both employees and the business.

But our top 5 benefits highlight why investing in and implementing incentive travel within your business will give you exciting results.

Including…

Achieve business goalsIncentive travel offers employees with an opportunity that encourages, motivates and inspires them to change their behaviour.

• It provides focus, encouraging them to consider exactly what they need to do in order to achieve their goal.

• It’s engaging - employees need to consistently perform, gain more sales and hit targets, which benefits your business, while the reward benefits them.

• Morale and teamwork will be high, providing the secondary benefits of an improved working environment and happy workforce.

• Improves team dynamics and bonding that they can translate back into the workplace after the trip.

• Employees are re-energised after a relaxing break, returning mentally and physically healthier, and raring to go to achieve their next target.

Universal appealTravel, or any form of holiday, is a highly desirable treat that appeals to everyone and that employees crave.

A variety of research shows that although a cash bonus is an attractive reward, travel tops the list. An all inclusive trip that they haven’t had to pay for is something they will strive towards and long to achieve.

Memorable experienceTravel incentives provide a memorable experience for the beneficiary, so they feel that their efforts and hard work towards company targets were worth it.

The memory of their trip will resonate back at work and will encourage dedication to work towards future rewards.

Recipients will be buzzing from their experience and excited to share with their colleagues, which in turn acts as internal PR for you.

Increased loyaltyThose rewarded with a travel incentive are very likely to develop a deeper sense of loyalty towards their employer as they have been recognised and appreciated for their work.

When an employee feels appreciated they become more engaged and motivated, which results in improved productivity.

Travel incentives shouldn’t be considered a one-off investment, because the increased productivity will lead towards future sales and profitability.

Tailored for every budget

Scalability is another great bonus when it comes to incentive travel.

Trips can be tailored to suit any budget, be it a weekend break in the country or an all-singing, all-dancing holiday of a lifetime.

Whatever the destination, it’s still a reward and therefore still an impressive treat!

About CR EventsWe do Events...really well. From team events and sales floor activation days to large-scale

conferences and bespoke once-in-a-lifetime incentive travel experiences, we've got it covered. Our knowledge, expertise, passion and processes are designed to help you get the most out of

your event and ultimately your investment.

Winners of multiple awards – including The Drum UK Event Awards, C&IT Excellence, CRN Sales and Marketing, Incentive and Motivation, and Eventia.

To find out more about our ideas for incentive travel and get the most from your employees, get in touch.

Visit us: www.corporaterewards.co.uk / www.cr.events

Call us: 0370 405 2020

Email us: hello@cr.events

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