Embed Size (px)
DESCRIPTION
Introduction of "Let's Talk about Chlamydia" panel by Tom Beall, Managing Director, Global Director of Social Marketing, Ogilvy Public Relations Worldwide
Citation preview
Let’s Talk About ChlamydiaNational Chlamydia CoalitionDecember 3, 2009
Our Session Objectives
• Explore effective communications about Chlamydia for adolescents/young adults, healthcare providers, and parents
• Discuss challenges and strategies for overcoming barriers to effective communications
• Identify ways to increase reach and effectiveness of our communications
Our Panelists• Elizabeth Schroeder, Ed.D., M.S.W., Executive
Director, ANSWER, Rutgers University• Yolanda Wimberly, M.D., M.Sc., Assistant Professor of
Clinical Pediatrics, Morehouse School of Medicine• Mara Leff, George Washington University
Undergraduate, Partnership for Prevention Intern• Tom Beall, M.H.S.A., Managing Director, Global Social
Marketing Practice, Ogilvy Public Relations Worldwide
Talking Effectively About STDS, We’ve Come A Long Way
Talking Effectively About STDS, We’ve Come A Long Way
Talking Effectively About STDS, We’ve Come A Long Way
Talking Effectively About STDS, We’ve Come A Long Way
Talking Effectively About STDS, We’ve Come A Long Way
What Do Effective Communications Need to Do?
• Inform• Generate interest• Establish relevance• Raise importance• Educate• Prompt and support action
Essential Ingredients of Effective Communications
• Factual, science-based information• Emotional connection• A clear call to action• Audience-centered
