Thesis project

PROJECT PROPOSAL

rebranding the

introverted creatives

Friday, September 7, 2012

By re-imaging what the creative introvert is now, giving it a new title, a brand and a campaign

dedicated to reawakening the reserves of skill and talent these people possess, design will

transform the perception and social implication of what it means to be introverted and creative.

redesign introvert > worth increases


our visual perception of the term introvert:

change to:


() )(


give it: a name

a symbola manifesto

a websitea poster campaign

videosa three dimensional space

an IDENTITY


“But I am saying that we all need alone time. And that the more freedom we give introverts to be themselves, the more they'll dream up their own unique solutions to the problems that bedevil us.”

-Susan Cain, “Quiet”

1 3D space


A place for people to go outside of the office, during lunch breaks, running errands, etc - where they can take time to themselves, sit, sketch, breathe, think and be on their own

for a little bit to collect their thoughts and focus their energy the way that they are comfortable doing it.


inspirationFriday, September 7, 2012



Give the word a collective mascot, a group of heros to look upon.

Look to Apple’s “Think Different.” Utilize innovators, artists, musicians, creatives, etc.

2 poster campaign



calendar

septarrange all tent materials, find where to implement them,find three different

lunch spots throughout city design identity, symbol, name, posters (possibly have blog for people to go to)

oct[writing is done, plan tabletop presentation at w18th]

publicize campaign, show postersvideos, website

nov[finish installation, paper printed and bound ]

install tents 3 times, record what happens

dec[presentation ]


Business

Thesis project