The power of the crowd

Ana Villegas

Dell Marketing Director

@anavillegas

Dell - Restricted - Confidential

2

The power of our communities

The voice of the customer

It’s not about you

Internal/External

Yes, inclusive of B2B

Dell - Restricted - Confidential

3

How it’s being leveraged across Dell

* The Dell Social Innovation Challenge has matured and evolved into a new social enterprise, Verb.

• Traditional Crowd funding: Dell Employee Direct Giving

• Sourcing external ideas: Dell Social Community Innovation challenge*

• Sourcing internal ideas: Dell Idea Storm

Dell - Restricted - Confidential

4

And what about B2B? B2B Virtual events

Background

Decrease engagement

Dell - Restricted - Confidential

5

And what about B2B? B2B Virtual events

Tapping into the

crowd (SME’s)

Social media community

feedback (Content,

Facilitator, Format,

Length)

Dell - Restricted - Confidential

6

And what about B2B? B2B Virtual events

Results

Increase participants

Increase Leads

Drove Positive ROI

Dell - Restricted - Confidential

7

What we learned

• Define goals, audience, process

• Go where the customer is

• Act on the insights

• Don’t try to sell

• Give back

Dell