The Power of the Crowd

  • Published on
    07-Aug-2015

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  1. 1. THE POWER OF THE CROWD DRIVING THE FUTURE OF BUSINESSMohamed El-Deeb
  2. 2. WHAT THE CROWD KNOWS Data Information Knowledge IntelligenceWisdom Of The CrowdOxford English Dictionary (1870s, 6 million, 70 years)WikipediaYahoo! AnswersGoogle TranslateDiggReddit
  3. 3. WHAT THE CROWD CREATES Software Journalism & marketing 3.0 Blogs, Twitter, Facebook, Instagram, YouTubeEducation Linux Kernel (1300+ developers)Udacity, edX, Coursera, Tahrir AcademyTraffic updates Waze, Bey2ollak, Wasalny, Taree2y
  4. 4. WHAT THE CROWD THINKS Crowdvoting & FeedbackThree Egyptian Examples: Pepsi Charity Contest Juhayna Zabado ComplaintChipsy (Lays) Flavor ContestRating & Reviews Yelp, Foursquare, Goodreads, imdb, Booking, Trustious
  5. 5. WHAT THE CROWD DOES Manual Tasks Intelligence Tasks Amazon Mechanical TurkImplicit Crowdsourcing TaskRabbit, Taskty, ZaagelPhylo, reCAPTCHA, GoogleFundraising Kickstarter, Eureeca, Zoomaal
  6. 6. FACTORS FOR SUCCESS Involve diverse audienceDefine a clear purposeMotivate to participate Enjoyment-basedCommunity-basedAllow time to innovate (Gmail)Keep failed ideas (Apple)
  7. 7. Thank you & Feedback is welcomed