Embed Size (px)
Citation preview
CROWD
CREATIVE
POWER
CSW 21-APR-15
CSW 21-APR-15
ZOOPPA: WORLD LEADING CROWDSOURCING PLATFORM
FOR PRODUCTION OF ADVERTISING VIDEO & GRAPHICS CONTENT
300,000+ CREATIVE
COMMUNITY
MEMBERS
GROWING PRO AND
FREELANCE MEMBERS
4,000 / MONTH
200+
PARTNER
NETWORK
AWARD-WINNING CAMPAIGNS
2015 2014 2014 2013GOLD AWARD BEST ADVERTISING 100 BRILLIANT SUPER BOWL
MEDIA INNOVATION ONLINE CAMPAIGN COMPANIES COMMERCIAL
CLIENTS: 200+ LEADING BRANDS INCLUDING
LEADING AGENCIES INCLUDING
WHAT DO YOU THINK ABOUT CROWDSOURCING
FOR CREATIVITY?
CREATIVE GENIUS … OR LOWEST COMMON DENOMINATOR?
CUTTING EDGE … OR RISKY?
PRACTICAL … OR EXPERIMENTAL?
CROWDSOURCING CAN
PRODUCE REMARKABLE
RESULTS
WHAT DO YOU THINK ABOUT CROWDSOURCING
FOR CREATIVITY?
SOCIAL POWER OF CROWDS
CREATIVITY SPRINGS FROM COLLABORATION
NOT THE ISOLATED GENIUS
OPEN MORE POWERFUL
VS CLOSED PROCESSES
SOCIAL POWER OF CROWDS
• INSIGHTS AND DIVERSITY OF IDEAS
• EACH CREATOR HAS BUILT-IN FAN BASE
• BRANDED WOM
• PEER TO PEER IS 3X MORE CREDIBLE
THAN COMPANY ADS
• 76% OF AMERICANS THINK COMPANIES LIE IN ADS
SOURCES: POINT 4 EDELMAN; POINT 5 YANKELOVICH
CROWDSOURCING FOR MARKETERS
WE ARE MOVING FROM A DOWNLOADING CULTURE
TO AN UPLOADING CULTURE
•MORE SOCIAL AND COMMUNAL
•MORE TRANSPARENT
•MORE PLAYFUL
• ALWAYS ON
•RELEVANT
CROWD CREATIVE EXAMPLE – “MIKE’S”
1 CONSUMERS CHOOSE NEW FLAVORS
2 NAME THE NEW FLAVOR
3 DESIGN PACKAGING
4 CONSUMERS SELECT DESIGNS
5 COLLECTABLE CAN SERIES FOR EACH NEW FLAVOR
6 FRACTION OF THE COST FOR TRADITIONAL MARKETING
CROWD CREATIVE EXAMPLE – “MIKE’S”
1K + HIGH QUALITY GRAPHIC DESIGNS + LEADING-EDGE CREATIVE INSIGHTS
MANY THOUSANDS OF VOTES, COMMENTS, SHARES
MILLIONS OF SOCIAL IMPRESSIONS
CROWD CREATIVE EXAMPLE – “MIKE’S”
MIKE’S HARDER 3 PROJECT’S OVERVIEW
CROWD CREATIVE EXAMPLE – “MIKE’S”
MIKE’S HARDER 3 PROJECT’S OVERVIEW
“MAD KITTY COCKTAIL”
CELEBRI-CAT
CROWD CREATIVE EXAMPLE – “MIKE’S”
MIKE’S HARDER 3 PROJECT’S OVERVIEW
CROWD CREATIVE EXAMPLE – “MIKE’S”
MIKE’S HARDER 3 PROJECT’S OVERVIEW
CROWD CREATIVE EXAMPLE – “MIKE’S”
REMEMBER TO DRINK MAD KITTY RESPONSIBLY
MIKE’S HARDER 3 PROJECT’S OVERVIEW
1K + HIGH QUALITY GRAPHIC DESIGNS
LEADING-EDGE CREATIVE INSIGHTS
MANY THOUSANDS OF VOTES, COMMENTS, SHARES
MILLIONS OF SOCIAL IMPRESSIONS
BRAND RELEVENCE
CROWD CREATIVITY EXAMPLE: IBM
8 SMARTER CITY TOPICS:
EDUCATION, HEALTHCARE, SUSTAINABILITY, ENERGY AND WATER,
PUBLIC SAFETY, GOVERNMENT, INFRASTRUCTURE
ISRAEL
INDONESIA
USA
IRELAND
JAPAN
BRAZIL
CROWD CREATIVITY EXAMPLE: SMARTER CITIES
CROWD CREATIVITY EXAMPLE: P&G
LUVS PROJECT ON ZOOPPA GENERATED 53 ORIGINAL MUSIC VIDEOS
3,752 Likes
1,505 Shares
302 Comments
8,527 Likes
2,844 Shares
331 Comments
8,171 Likes
3,444 Shares
807 Comments
CROWD CREATIVITY EXAMPLE: P&G
CROWD CREATIVITY EXAMPLE: P&G
SHOCKWAVES PROJECT ON ZOOPPA GENERATED 546 ORIGINAL BRAND GRAPHICS
CSW 21-APR-15
CROWDSOURCING … POWERFUL ENGINE FOR CREATIVITY
1. COLLABORATION BEATS ISOLATION
2. COMPETITION DRIVES EXCELLENCE
3. COMMUNICATION BRINGS RELEVANCE
CSW 21-APR-15
Thanks to Crowdsourcing
CREATIVITY IS GOING TO BLOSSOM
UNLIKE ANYTHING THE WORLD HAS KNOWN
