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Blogs Cost 3 Learning Curve 5 Knowledge Sharing 7 Technical 4 Encourages Participation 3 Blog (also known as a web log) is an online journal reflecting the thoughts and activities of a community member on a web page. This form of web publishing has become an established communications tool, and is simple to create and use. Wikis Cost 3 Learning Curve 5 Knowledge Sharing 5 Technical 5 Encourages Participation 7 Wikis are web pages which anyone can edit. This means that any visitor to the wiki can change, update and add to its content if they desire. Wikis are good for using other people's knowledge and experience to help develop an idea or a piece of work. Forums Cost 2 Learning Curve 2 Knowledge Sharing 8 Technical 2 Encourages Participation 7 Forums - are great for having discussions with other members of your community. They are probably the easiest way for new members to get involved too. An example of a forum post might be to draw community members to a certain document or news item, and ask for everyone's views on the subject. Social Bookmarking Cost 1 Learning Curve 2 Knowledge Sharing 6 Technical 3 Encourages Participation 3 Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

Social Media Trumps

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Page 1: Social Media Trumps

Blogs

Cost 3 Learning Curve 5 Knowledge Sharing 7 Technical 4

Encourages Participation 3 Blog (also known as a web log) is an online journal reflecting the thoughts and activities of a community member on a web page. This form of web publishing has become an established communications tool, and is simple to create and use.

Wikis

Cost 3 Learning Curve 5 Knowledge Sharing 5 Technical 5

Encourages Participation 7 Wikis are web pages which anyone can edit. This means that any visitor to the wiki can change, update and add to its content if they desire. Wikis are good for using other people's knowledge and experience to help develop an idea or a piece of work.

Forums

Cost 2 Learning Curve 2 Knowledge Sharing 8 Technical 2

Encourages Participation 7 Forums - are great for having discussions with other members of your community. They are probably the easiest way for new members to get involved too. An example of a forum post might be to draw community members to a certain document or news item, and ask for everyone's views on the subject.

Social Bookmarking

Cost 1 Learning Curve 2 Knowledge Sharing 6 Technical 3

Encourages Participation 3 Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

Page 2: Social Media Trumps

Wikis

+ Allows you to post content in a variety of media

+ Single user or group blogs + Conversation through Comments

- Corporate messages - Reputational risk

Blogs

+ Websites which anyone can edit + Great for collaboration

- Monitor for vandalism - Needs clear instructions for participation

Social Boomarking + Quick way to share knowledge and resources + Find other related information and people through tagging

- Needs managing - Some compromise on privacy

Forums

+ Threaded conversations + Easy to understand - Need moderation and facilitation - Responses maybe taken as FACT

Page 3: Social Media Trumps

Video Sharing Social Networks

Cost 2 Learning Curve 3 Knowledge Sharing 5 Technical 5

Cost

Encourages Participation 6 Video-sharing website allow users to upload, share, and view videos The technology display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.

2 Learning Curve 5 Knowledge Sharing 5 Technical 5

Encourages Participation 7 Social Networks are websites that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs.

Photo Sharing

Cost 3 Learning Curve 4 Knowledge Sharing 5 Technical 5

Encourages Participation 6 Photo Sharing websites allow the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (whether publicly or privately). This functionality is provided through both websites and applications that facilitate the upload and display of images.

Customised Search

Cost 1 Learning Curve 4 Knowledge Sharing 5 Technical 8

Encourages Participation 4 Customised Search allows users to customize the search engine that is built using core search technology. In creating your own Custom Search Engine you can prioritise or restrict search results based on specific Web sites and pages you specify.

Page 4: Social Media Trumps

Social Networks

+ Connect people to people through common interests + Can be cheap to set up

- Encroaching into personal spaces? - Needs to be managed

Video + Great way to get a message across + Managers may prefer talking to camera than other mediums - Access and accessibility - Cost and technical skills

Customised Search + Makes it easier to find material + Instantly useful - Some web design experience may be needed - Requires management and maintenance

Photo Sharing + Pictures tell a thousand words + Records events in a real way + Connect with others through photos - Some compromise on privacy - Reputational risk

Page 5: Social Media Trumps

RSS Aggregation

Cost 1 Learning Curve 5 Knowledge Sharing 6 Technical 5

Encourages Participation 5 RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based.

Podcasts

Cost 7 Learning Curve 7 Knowledge Sharing 6 Technical 7

Encourages Participation 5 Podcasts are a pre-recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices. .

Life Streaming Online Office

Cost 1 Learning Curve 5 Knowledge Sharing 7 Technical 7

Encourages Participation 7 Lifestreaming, is "an online record of a person's daily activities, either via direct video feed or via aggregating the person's online content such as blog posts, social network updates, and online photos.

Cost 4 Learning Curve 5 Knowledge Sharing 7 Technical 7

Encourages Participation 8 Online Office is a type of office suite e.g. similar to word , Excel, PowerPoint etc, offered by websites in the form of software as a service. They can be accessed online from any Internet-enabled device running any operating system. This allows people to work together and at any time, thereby leading to web-based collaboration and virtual teamwork.

Page 6: Social Media Trumps

Podcasts

+ Easy and cheap to produce + Portable (MP3 players) +Similar concept to radio

- Needs broadband to download? - Requires some skill and confidence

RSS Aggregation + Saves time, bringing information and people together + Great knowledge sharing - Not all websites have RSS feeds - Need to manage RSS feeds

Online Office + No version control problems + Common software platform + No need for maintenance - Need to be online - Requires broadband

Life Streaming +Quickly access your network +Ask questions, share Information + All your ‘stuff’ in one place - Some compromise on privacy

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Slide Hosting Internet Petitions

Cost 2 Learning Curve 5 Knowledge Sharing 8 Technical 5

Encourages Participation 6 A slide hosting service is a website that allows users to upload, view, comment, and share slideshows created with presentation programs.

Cost 2 Learning Curve 5 Knowledge Sharing 2 Technical 5

Encourages Participation 8 An Internet petition is a form of petition posted on a website. Visitors to the website in question can add their email addresses or names, and after enough "signatures" have been collected, the resulting letter may be delivered to the subject of the petition, usually via e-mail.

Web-Based Project Management

Cost 6 Learning Curve 5 Knowledge Sharing 7 Technical 5

Encourages Participation 6 Web based project management software is the collection of programs, processes and information that is used to manage various phases of a project and that is accessible on the Internet. Project management entails processes such as scheduling, calculating a critical path, building timelines, creating task lists, managing resources, controlling documents and providing audit trails.

VOIP & Video Calls

Cost 2 Learning Curve 3 Knowledge Sharing 4 Technical 4

Encourages Participation 8 VoIP is a technology that allows telephone calls to be made over computer networks

like the Internet. VoIP converts analog voice signals into digital data packets and

supports real-time, two-way transmission of conversations using Internet Protocol (IP).

Page 8: Social Media Trumps

Internet Petitions + Quickly spread the word + Easy for others to use - Tricky to get set up - Can be unrepresentative

VOIP & Video Calls + Cheap way of holding long distance calls + Conference calls made easy + Can record for pod / video cast - Access and accessibility

Web-based Project Management + Collaborate on projects regardless of geography + To-do lists, discussion areas and document sharing - Access and accessibility - Requires a change in the way project teams work

Slide Hosting + Easy way to share stories +Embeddable in blogs, etc - Understanding the technology - Access and accessibility

Page 9: Social Media Trumps

Training

Cost 9 Learning Curve 4 Knowledge Sharing 8 Technical 3

Encourages Participation 7 Training is an organised activity aimed at imparting information and/or instructions to improve the recipient's performance or to help him or her attain a required level of knowledge or skill.

Surveys

Cost 8 Learning Curve 5 Knowledge Sharing 5 Technical 5

Encourages Participation 8 Surveys are used to identify the level of satisfaction with an existing product, event or group and to discover their express and hidden needs and expectations

Facilitated Workshops Events

Cost 9 Learning Curve 5 Knowledge Sharing 8 Technical 4

Encourages Participation 7 A facilitated workshop is a structured approach to ensure that a group of people can reach a predetermined objective in a compressed timeframe, supported by an impartial facilitator

Cost 9 Learning Curve 5 Knowledge Sharing 8 Technical 5

Encourages Participation 4 Events are a gathering of individuals or members of one or several organisations, for discussing matters of common interest.

Page 10: Social Media Trumps

Surveys + Stakeholders feel engaged + On or offline surveys to identify people’s views and concerns

- Need to ensure representative sample

- Results can be skewed

Training + Training can help to bring people up-to-speed with Web 2.0 + Worldview, roles and platforms can be explained

- Time, effort and cost - Rapidly changing environment

Events + Great way to get large numbers of people together - Expensive and time consuming

Facilitated Workshops

+ Face to face meetings to demonstrate or discuss + Good to build relationships - Need to publicise well - Time, effort and cost

Page 11: Social Media Trumps

Open Co-design Newsletter

Cost 2 Learning Curve 3 Knowledge Sharing 4 Technical 3

Encourages Participation 8 Newsletters are a regularly distributed publication generally about one main topic that is of interest to its member.

Cost 3 Learning Curve 5 Knowledge Sharing 3 Technical 5

Encourages Participation 6 Open Co-Design is a form of Crowdsourcing, whereby companies appeal to outside experts and Lead Users in order to co-design products.

Find Existing Groups Project Management

Cost 9 Learning Curve 3 Knowledge Sharing 6 Technical 5

Cost 8 Learning Curve 6 Knowledge Sharing 7 Technical 7 Encourages Participation 6 Encourages Participation

6 Project management is the discipline of planning, organising, securing and managing resources to bring about the successful completion of specific project goals and objectives

Finding Exisiting Groups can be of great benefit. Rather than starting from scratch you maybe able to tap into the group’s skills and experiences. Or they maybe already maybe be working or have solved the problem that needs resolving.

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Open Co-Design + Interested parties can shape strategy which can benefit more than just your organisation

+ New ideas, fresh insights - Overhead in getting group together -Easy to get sidetracked

Newsletter + Email, or through the post + Keeps everyone updated - Duplicated effort if using RSS - If printed – bad for the environment

Project Management + Manage new initiatives in a consistent way + Develop processes to be shared and improved - Commitment of time and effort - Lack of flexibility

Find Existing Groups + Discover who else is operating in a similar space + Promote cooperation and idea sharing - Different agenda’s - Hard to find

Page 13: Social Media Trumps

Email Groups Microblogging

Cost 2 Learning Curve 5 Knowledge Sharing 6 Technical 5

Encourages Participation 5 Email groups are a web-based discussion group that lets people create a group discussion with their own group e-mail address.

Cost 2 Learning Curve 6 Knowledge Sharing 6 Technical 6

Encourages Participation 5 Microblogging is a passive broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, an image or embedded video.

Your Idea Your Idea

Cost Learning Curve Knowledge Sharing Technical

Encourages Participation

With Web 2.0 and Social Media, anything is possible!

Remember to assign realistic points value

Cost Learning Curve Knowledge Sharing Technical

Encourages Participation With Web 2.0 and Social Media, anything

is possible!

Remember to assign realistic points value

Page 14: Social Media Trumps

Microblogging

+ Quick and easy messaging + Quick status updates - Limited amount of text - Lots of noise!

Email Lists + Quick and easy way to have discussions + People get messages straight to them - Email is ‘work’ - Conversations can quickly fill your email inbox

Your Idea

Your Idea

Page 15: Social Media Trumps

Mindmapping

Cost 5 Learning Curve 5 Knowledge Sharing 6 Technical 5

Encourages Participation 6 Mind maps are brainstorming diagrams based on a central idea or image, typically used to aid in organisation, problem solving and decision making. Mind maps use a non-linear graphical form that allows the user to build an intuitive framework around the central idea.

Diagramming

Cost 3 Learning Curve 6 Knowledge Sharing 5 Technical 5

Encourages Participation 5 Online Diagramming are visual collaboration platform used by project teams to communicate more effectively. With easy to use interface and Shared Projects, everyone on your design, development and business teams can collaborate on software designs, wireframes, business & strategy diagrams easily.

Whiteboarding

Cost 3 Learning Curve 5 Knowledge Sharing 5 Geek Factor 6

Encourages Participation 6 Online whiteboards mirror physical whiteboards used for presentations. They facilitate different users to communicate and interact with each other about any subject using flexible tools of draw, write, paint, erase and delete These online interactive whiteboards are used by a number of people at the same time situated in different locations..

Your Idea

Cost Learning Curve Knowledge Sharing Geek Factor

Encourages Participation With Web 2.0 and Social Media, anything

is possible!

Remember to assign realistic points value

Page 16: Social Media Trumps

Diagramming + Easy to create flow charts, organisation charts and diagram drawings,

- Can become very complex quickly

Mindmapping + Easy to use + Simple to complex maps in very little time - Not suited to progress tracking - Difficult to expalin what the tools is until they have tried it.

Whiteboarding + enables you to converse with others online and illustrate complex concepts in real time, rather than having to scan, email or fax drawings. +can save time and eliminate confusion. - "writing" on a whiteboard requires a bit of practice.

Your Idea

Page 17: Social Media Trumps

Event Scheduling

Cost 5 Learning Curve 5 Knowledge Sharing 2 Technical 5

Encourages Participation 7 Event Schedules are internet calendars that lets you keep track of your own events and share your calendars with others. It's the ideal tool for managing personal and professional schedules

Screen Sharing

Cost 7 Learning Curve 6 Knowledge Sharing 5 Technical 6

Encourages Participation 6 Screen sharing allows you to show PowerPoint presentations, Word documents, images and any other software running on your computer while remotely connected users see in real-time what you see on your screen.

Web Conference File Sharing

Cost 6 Learning Curve 6 Knowledge Sharing 7 Technical 5

Encourages Participation 4 Web conferencing is used to conduct live meetings, training, or presentations via the Internet. In a web conference, each participant sits at his or her own computer and is connected to other participants via the internet.

Cost 3 Learning Curve 3 Knowledge Sharing 6 Technical 5

Encourages Participation 3 File sharing is the public or private sharing of computer data or space in a network with various levels of access privilege. While files can easily be shared outside a network (for example, simply by handing or mailing someone your file on a diskette), the term file sharing almost always means sharing files in a network, even if in a small local area network.

Page 18: Social Media Trumps

Screen Sharing + The ability to work remotely and allow others to view what is on your screen - May be block in your organisation due to IT protocols

Event Scheduling + Allows you to share your schedule with other +Access your calendar on the go +Send invitations and track RSVPs -Can have issues when syncing with your outlook calandar

File Sharing + Fully webbased and can retirive documents from any where with a web connection +Allow versioning - Can have limited storage - IT may block these sites

Web Conference + Cost Effective + Online Conferences can be recorded for later use. - Sometime chosen as a the simple option - Persons who participate in the call should be disciplined and able to concentrate intently on the discussion.

Page 19: Social Media Trumps

Inspired and adapted from the work of Beth Kanter and David Wilcox Social Media Game http://socialmedia.wikispaces.com/Social+media+game