The new Marketing CareerThoughts, Concepts & Stories for a New Generation of Marketers

Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

Marketing is

Changing

from MASS targeting

to individual relationships

from tools that interrupt

to tools that engage

As a Marketer you should be prepared to evolve

My marketing evolution…

2000 2005 2009

My Marketing Job Description

What does your dad do?He does marketing

What does that mean?I’m not sure…he works a lot on his computer and plays Wii at the office

Well, not exactly…

ContentMarketing

PLAN

CREATE

WriteReviewRevise

Approve

PublishStore

DeliveryDisplay

GOVERN

MaintainMeasure

Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

Partner Collaboration

Analyze and Optimize

Reading Blogs

Publishing Blog Content

Social Networking

F2F Networking

Case StudyLeadership Training and Consulting Firm

Marketing Insights

Knowledge has never been more accessible

Suggested ReadingChurch of the Customer

Duct Tape MarketingMarketing MinuteMarketing SherpaLogic + EmotionMarketing ProfsInside AdwordsBrand AutopsyTom FishburneCopybloggerWeb Ink NowChris BroganSeth Godin

Junta42

Marketing Intelligence Mix

The risk of becoming an expert

Without trust you having nothing

Image Attributionpoultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg

social media collage; social media logos: http://www.flickr.com/photos/luc/broken tv: http://www.flickr.com/photos/schmilblick/magazine: http://www.flickr.com/photos/defrostca/

envelope: http://www.flickr.com/photos/stoller/2255681370/phone: http://www.flickr.com/photos/robbn1/3448476781/

evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg

Thank You