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Career Builder Marketing & Salesforce Strategy

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Page 1: Career Builder Marketing & Salesforce Strategy
Page 2: Career Builder Marketing & Salesforce Strategy

05/01/2023 2

Marketing + Sales= Partnership

2013 PARTNERSHIPS

Page 3: Career Builder Marketing & Salesforce Strategy

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2013 REVIEW

Brand & Thought Leadership

Sales Opportunities: Connections and Conversations

Page 4: Career Builder Marketing & Salesforce Strategy

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2014 – FOCUS

Communication

Product Marketing:

Customer Life Cycle:

Customer NPS

& Renewal Outlook

Assets:

Leads - Prioritize Account Book

w/ Timely Opportunities

Page 5: Career Builder Marketing & Salesforce Strategy

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COMMUNICATION

Centralize, Simplify, Communicate – Communication Platform in SF

Product UpdatesImprovements to Products

Site Changes

Page 6: Career Builder Marketing & Salesforce Strategy

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CB1 BUNDLE

CB1 Platform PresentationSales Sheets for Talent NetworkNetwork VideoCommunication Plan