part of the ORTEC Group

EMPLOYEE ENGAGEMENT

The smartest mobile publishing platform that ensures your

employees are informed and engaged

Employees need to be kept up-to-date with the

latest internal and external news to perform best

and reach better sales targets. Therefore, they

need information that is relevant for their

discipline, department, company or career.

SO WEB PAGES THEN?

Companies struggle to communicate with a regionally

spread workforce that has widely ranging needs:

a. Mobile consumption of content is increasing

b. News consumption varies by time, location & device

c. Information (and email) overload: employees receive more

and more information and skip news that is irrelevant.

Workers are not engaged and are disconnected

from their workplace

1. 2.

3.

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IMPACT OF IMGZINE: CLIENTS REPORT INCREASED

ENGAGEMENT, FOCUS AND COMMITMENT

OF ALL COMPANY NEWS IS READ

OUTSIDE OFFICE HOURS

54%

OF ALL EMPLOYEES RETURN TO THE

APP TO BE INFORMED EVERY WEEK

88%

IS THE AVERAGE TIME EMPLOYEES

SPEND ON THE APP PER VISIT

6m 40s

5Time of day

OF USERS READ IMGZINE’S

RECOMMENDED ARTICLES, WHILE

NON-RECOMMENDED ARTICLES

ARE READ BY 42% OF USERS

82%

WORKING HOURS

A SELECTION OF OUR GLOBAL CUSTOMER BASE:

MANY MULTINATIONAL (FINANCIAL) SERVICE FIRMS

slide 6

TFS

BridalPulse

Solar Channel

FUNCTION/DEPARTMENT

LOCATION

DIFFERENT DEVICES

MOMENT OF READING

USER INTERESTS

LEVEL OF AMBITION

LEVEL OF EDUCATION

BACKGROUND

KNOWLEDGE

PERIOD OF SERVICE

USER PROFILES

INFLUENCE EMLOYEE

ENGAGEMENT

CHALLENGE: BEING EMPLOYEE-FOCUSSED

2

PHASE 1 & 2:

IMPROVE ENGAGEMENT THROUGH CONFIGURATION AND PERSONALIZATION

MANAGE THE CONTENT:

TARGET RELEVANT &

NEED-TO-KNOW NEWS TO

YOUR EMPLOYEES

slide 3

ADD PERSONAL

RELEVANCE AND LET

EMPLOYEES CHOOSE THEIR

OWN CHANNELS AND

SOURCES

PHASE 3:

IMPROVE ENGAGEMENT THROUGH RELEVANT CONTENT RECOMMENDATIONS

BY THE AUTOMATED ALGORITHM

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