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100%Open 2015
The DNA of the Open EnterpriseRoland Harwood 100%Open, 21/4/15
April 14, 2023 1
April 14, 2023 2© 100%Open 2015The Birthday Paradox
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What are the chances that two people in
this room share the same birthday?
April 14, 2023 3100%Open 2015
Birthday Paradox
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The probability of 2 people sharing the same
birthday is over 50% with just 23 people in a
group, 99% in a group of just 57 people, and
with 200 people it is 99.999999999999
9999999999999998%.
.
April 14, 2023 4100%Open 2015
3 Minute JV
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“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young
100%Open 2015
3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.
3 Minute JV
© 100%Open 2015Give > Get
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714/04/2023
“Connect on your similarities, and benefit
from your differences.” Valdis Krebs
April 14, 2023 8100%Open 2015
47 Dots
April 14, 2023 9100%Open 2015
47 Dots
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“We shape our tools and thereafter our
tools
shape us.”
Marshal McLuhan
April 14, 2023 10© 100%Open 2015Open Innovation is…
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Innovating with partners
by sharing the risks
and the rewards.
© 100%Open 201514 April 2023 11100%Open Innovation Process
BARCLAYS
Co-created a new open innovation
strategy that was approved by CMO and currently in process of
implementation and training.
P&G
100’s of consumer insights
identified based on analysing and coding
10,000’s social media
comments from 6 countries.
E.ON
Sourced and co-created new
£10m ideas with 5000 customers
including an E.ON electric
vehicle breakdown recovery service.
LEGO
New online platform with
500,000 customers leading to
several of the most profitable recent product
launches.
OXFAM
Flexible giving app co-created and prototyped
with Oxfam donors and
customers and now in the
process of being built.
CARLSBERG
Successfully launched
Somersby Cider reaching 20% of
the Swiss population
without traditional
media.
IDEATE
with your crowd
in response
to insights
LISTEN
& extract
insights from
consumers
FRAME
& design
focused
challenge
TEST
ideas &
design
concepts
REFINE
the best
concepts
pre-launch
LAUNCH
& evaluate
your product
or service
© 100%Open 2015Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 1 million people.
14/04/2023 12
April 14, 2023 13100%Open 2015
2 degrees of Separation
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"There are more smart people outside
your company, than within it. It’s the
law of numbers. Be adaptive.”
Reid Hoffman
April 14, 2023 14100%Open 2015
Case Study – P&G
Each search has summary sheet…
Global search of 250,000+ high growth companies globally and secure development of opportunities through an “Innovation
Airlock” leading to £8.5m in new partnerships.
Innovation Radar & Airlock Search
1000 companies > 200 vetted > 100 recommendations > 8 deals…which can be drilled into for detailed info.
April 14, 2023 15100%Open 2015
Explore > Extract > Exploit
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“Innovation is a
U-Shaped Process.”Paul Vanags
© 100%Open 2014Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit an award winning internal innovation platform.
14/04/2023 16
100%Open 2015
Open Innovation Principles
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April 14, 2023 17
“Nearly every problem has been solved
by someone, somewhere. The challenge
of the 21st century is to find out what
works
and scale it up.”Bill Clinton
April 14, 2023 18100%Open 2015
Case Study – Interface
Interface are a $1bn carpet company driven by environmental sustainability and helped them developed a new carpet tile made
out of recycled discarded fishing nets.
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© 100%Open 2015Peripheral Vision
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1914/04/2023
“Innovation is a by-product of engaged
networks.”Verna Allee
© 100%Open 2014Colombia CO4
CO4 is a government-led national programme with 12 of the largest companies in Colombia on 30+ innovation challenges to source solution providers globally.
14/04/2023 20
100%Open 2015
1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas
April 14, 2023 23100%Open 2015
100%Open Toolkit
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www.toolkit.100open.com
April 14, 2023 24100%Open 2014
Toolkit
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1. Co-Lab Test
100%Open 2015April 14, 2023 25Collaboration Styles Introduction
Everyone has a role to play when it comes to collaborative innovation, but individuals need to know where they fit in a team.
This diagnostic tool assesses people’s collaboration skills and the balance of such skills within a team, company or partnership.
26100%Open 2015April 14, 2023Co-Lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors
April 14, 2023 27100%Open 2015
Co-Lab Roles
Explorers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different concepts
• Spotting insights
But watch out:
• Can be prone to over-excitement and a lack of focus Insert cropped logo white/grey logo
April 14, 2023 28100%Open 2015
Co-Lab Roles
Connectors
You're great at:
• Spotting similarities or differences
• Brokering new opportunities
• Taking interest in others
But watch out:
• Can be distracted and unaccountable
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April 14, 2023 29100%Open 2015
Co-Lab Roles
Producers
You're great at:
• Understanding everyone's diverse motivations
• Navigating challenges
• Communicating with sensitivity
But watch out:
• More interested in the process than results Insert cropped logo white/grey logo
April 14, 2023 30100%Open 2015
Co-Lab Roles
Activators
You're great at:
• Leading by example
• Mobilizing others
• Communicating with authority
But watch out:
• Can stifle innovation by jumping into solution mode too quickly
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April 14, 2023 31100%Open 2015
Co-Lab Roles
Cultivators
You're great at:
• Empathy
• Intuition
• Inspiring others
But watch out:
• Can blend into the background and lack confidence
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April 14, 2023 32100%Open 2015
Co-Lab Roles
Influencers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different concepts
• Spotting insights
But watch out:
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33100%Open 2013April 14, 2023Co-Lab6 Social Collaboration Archetypes
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Impact
Individual
Group
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
34100%Open 2014April 14, 2023Co-Lab Test
April 14, 2023 35100%Open 2014
Toolkit
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www.100open.com/co-lab-test
100%Open 2014
2. Innovation Airlock
April 14, 2023 36Toolkit
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April 14, 2023 37100%Open 2014
Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate collaboration between two organisations by providing:
1. Insulation - For confidential information in both directions – entering into NDAs, receiving confidential information without communicating anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and Innovation Partners to compellingly represent their needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and logistical challenges of the many separate dialogues with other Innovation Partners
4. Process facilitation – Leading the dialogues through a defined series of steps over a defined time period towards their intended conclusion
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April 14, 2023 38100%Open 2014
Innovation Airlock
100%Open 2014
Future Predictions
1. Open innovation is rapidly moving from marginal to mainstream business practice.
2. The sweet spot for open innovation is where brand and marketing meets R&D.
3. The crowd economy will double in size every 18 months for the foreseeable future.
4. Focus on FMCG, financial services, media, government, academia, manufacturing, automotive, energy, transport.
5. Success requires courage, empathy, participation platform and tools, relinquishing of some control, and trusted partners and networks.
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14/04/2023 39
© 100%Open 2012April 14, 2023 40Give Get
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“From what we get, we can make a
living; what we give, however, makes
a life.”Arthur Ashe
100%Open 2014
Thank You
April 14, 2023 41
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Roland Harwood
Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: [email protected]
Web: www.100Open.com
Twitter: @rolandharwood @100Open