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Presented by Mary Duquaine at WordCamp Chicago 2011
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7/30 – 7/31/2011 #wcchicago
The Digital EcoSystem
Your home in the Internet
7/30 – 7/31/2011 #wcchicago
Eco- means home, habitat or environment.
7/30 – 7/31/2011 #wcchicago
The Internet as an Eco-System
7/30 – 7/31/2011 #wcchicago
• Digital ecosystem is any distributed adaptive open socio-technical system, with properties of self-organization, scalability and sustainability, inspired by natural ecosystems.
7/30 – 7/31/2011 #wcchicago
Your WordPress Website
• Many people ask how do I get more visitors to my website?
• Creating great content on a consistent basis is a start – but it is only a start.
7/30 – 7/31/2011 #wcchicago
Your website is home base.
7/30 – 7/31/2011 #wcchicago
Where is your audience?
• Social Media Networks• Online Communities• Real-World Communities• Personal Connections
7/30 – 7/31/2011 #wcchicago
Digital Communities
• Twitter• LinkedIn• Meetup• Facebook• MapQuest/Google Local/Yelp
7/30 – 7/31/2011 #wcchicago
7/30 – 7/31/2011 #wcchicago
7/30 – 7/31/2011 #wcchicago
Build your online presence, be there, and be there repeatedly.
7/30 – 7/31/2011 #wcchicago
MapQuest
7/30 – 7/31/2011 #wcchicago
7/30 – 7/31/2011 #wcchicago
Meetup
7/30 – 7/31/2011 #wcchicago
Personal Brand
• Be yourself.• Reach out to others authentically.• Utilize a combination of digital and “real
world” relationships.
• People just want to know you care.
7/30 – 7/31/2011 #wcchicago
Digital media mimics real world communities.
• Self-organization• Scalability• Sustainability
7/30 – 7/31/2011 #wcchicago
Network and Homework
• Attending live events, conferences, meetups and real world communities builds your network. – Social media makes this easier.
• Add a link from your website to the WordCamp Chicago Facebook or LinkedIn Group – start a discussion.