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Android and Smart Devices are shifting the development
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Android: emerging eco-system & business models
a case study, Sri Lanka
Work in progress
eNovation4D ICT4D & M4D consultants, UK
Oct, 2012
Contact: [email protected]
eNovation4
D
Android Smartphones 4D SmartVillage project
http://fusionsmartvillage.blogspot.com/
» Shared Ownership models (community vs telecentre)
» Development applications
» Education» Micro-
enterprise promotion
» Apps vs Social networking
Project started in 2011 Feb.
Donor partners – Tag ID and Google
eNovation4
D
Exploring......with community
Idea development ???» Who are the emerging
champions?» Are they using Apps?» Is shared access a
viable model?» How do different age
groups interact with these devices?
» Apps vs Social networking?
App Logo CategoryUser
RatingsInstalls Description
Developer/ Publisher
01SETT Sinhala/Tamil web browser
Communication 197 10,000-50,000SETT Sinhala/Tamil (Sri Lanka/India) web browser is the Only Sinhala/Tamil enabled web browser for Android.
Bhasha, Inc.
02 SETT Hindi web browser Communication 149 10,000-50,000SETT Hindi comes with an innovative rendering engine which renders Hindi Unicode within the app.
Bhasha, Inc.
03 Tamil SMS Social 46 10,000-50,000TamilSMS is a sms application which allows users to send sms in Tamil with easy Tamil keypad typing mechanism.
Microimage Mobile Media
04Sinhala Tamil Eng Dictionary
Books & Reference 125 5,000-10,000The First English to Sinhala / Sinhala to English dictionary on the Android Market. Sachith Dassanayake
05Sinhala Dictionary Offline
Books & Reference 111 5,000-10,000Offline English to Sinhala / Sinhala to English Dictionary for Android version 2.1 and above.
Sachith Dassanayake
06 Sri Lanka Radio Live Entertainment 25 5,000-10,000Sri Lanka Radio Live is free simple radio with over 10 Sri Lankan Live Radio stations.
Manoj Prasanna Handapangoda
07Helakuru Sinhala Keyboard+IME
Tools 54 1,000-5,000Bhasha Helakuru is the First & Only phonetic Sinhala keyboard & IME for mobile phones.
Bhasha, Inc.
08 Sri Lanka Train Schedule Travel & Local 49 1,000-5,000From this application you can get Train Schedule, Train Delays and Ticket Prices of Sri Lanka Railways.
Dilshya
09 Bhasha Puvath News & Magazines 44 1,000-5,000Bhasha Puvath (Sri Lanka - Sinhala, Tamil, English) is a Multi-Channel Trilingual Sri Lankan News Reader.
Bhasha, Inc.
10 Lankadeepa News & Magazines 36 1,000-5,000Sri Lanka's premier Sinhala breaking news website updated 24/7 on your Android Mobile.
Wijeya Newspapers Ltd.
Emerging Android eco-system in Sri Lanka
Book Hub
App Zone
Software companies Supplier support App dvt support App quality Marketing effort?
App developer
Customer targeting
Staff allocation
Service consumer
Subscription decision
Price scheme selection
Rural offline consumer
Subscription decision
Price scheme selection
App Community
J oin or not? Degree of
engagement
NGO
Awareness support
Service level Resource
allocation
Mobile operator
Awareness raising Interactive place
(android Forums) Partnership Dev. Revenue sharing
mechanism
Book publishers
Content provider Staff allocation Resource
allocation Content quality
Actors in the eco-system
» Leading mobile operator» Business community
» Book publisher» Software
company» Local geeks (App
developers)» Youth circles» NGO » Community
Case study: Etisalat App Zone and Book Hub, Sri Lanka
Source: eNovation4D research paper, work in progress, 2012
2010 July 2010 Nov 2011 Jan 2011 Nov 2012 Feb
eNovation4D
Book Hub
App Zone
Community Business community
Data Consumer Developer community IT related companies / Non profits Content Providers (Non IT )
Microimage Ltd.
Supplier supportSupplier support
App developmentApp development
Marketing effort?Marketing effort?
hSenid Mobile
Supplier supportSupplier support
Mobile App dvptMobile App dvpt
Marketing effort?Marketing effort?
App community
Join or not?Join or not?
Degree of engagementsDegree of engagements
Rural offline consumer
What is it?What is it?
What benefit?What benefit?
App developer
Customer targetingCustomer targeting
Opportunity assessmentOpportunity assessment
EtisalatPlatform operator
Awareness raisingAwareness raising
Andorid forums (skill dvt)Andorid forums (skill dvt)
Partnership developmentPartnership development
Business modelBusiness model
Service consumer
Subscription or not?Subscription or not?
Benefit vs price?Benefit vs price?
Sarvodaya-Fusion.
Awareness buildingAwareness buildingResource allocation?Resource allocation?
M.D. Gunasena Ltd.
Resource allocationResource allocation
Content provisionContent provision
App community
Refresh ColomboStarted in 2010Inspired by Refresh Miami80 ~ 100 membersNo guiding rulesNo-broader visionCommon purpose Gather monthly basisShare best practicesPromote App developmentSupport start-ups
University students
Freelance App developers
Individuals representing software companies
Social workers (M4D Non-profits)
Early start ups (individuals)
Journalist / bloggers
eNovation4D
Goals
Needs Values
App developer – (Explorer) Refresh Colombo
Motivation
Immediate Medium term
Specific: Creating an App
Vague: Recognize missing gaps
Specific: Publishing in Android market
Vague: Testing business opportunities
E •Purpose (job / exploration etc.)• Understand the future directions• Learn from best practices • Affiliation with latest technology• Be a part of a new revolution• Be a part of a network
e•Geek culture• Radical• Challenging big company culture• Sharing• Serving local needs
Case study 1:
Goals
Needs Values
App promoter – Social worker
Motivation
Immediate Medium term
Specific: See 200 new locally developed Apps
Vague: See his influence, contributions to new Apps
Specific: More rural (BOP) community App users
Vague: Social enterprise success
e• Ethical / moral values• Radical• passion for mobile / IT• Sharing• Serving local needs• Promoting local values / culture
E• Influence the future directions / trends• Learn from best practices • Affiliation with mobile technology• Be a part of a new revolution
Case study 2:
App developer
Individual App developer
D. PereraAge 25University studentRural origins
First app in 2010 University projectWon m-Billionth Award in 2011Set up companyPublish in Android market 2011Leading App among local Apps10 ~ 50,000 downloads7 Apps in the Android market 2012
eNovation4D
Goals
Needs Values
App developer
Motivation
Immediate Medium term
Specific: Creating corporate solutions,Building USP (local language)
Vague: Diversity of apps, market segmentsSocial mission (to serve broader public)
Specific: Inspire & expanding to support other App developers, create a local App market
Vague: Scaling up opportunity
E •Passion to affiliate with mobile• Purpose (business / education )• Serve local App developers• Be a part of a mobile revolution
• passion for mobile• Innovation• Sharing• Serving local needs
Case study 3:
eNovation4
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Fusion – Sri Lanka
Mission : e-Empowerment of communities
Capacity building>> ICT education and skills
Accessibility >> Telecentres, mobile, Smart-Phones
Applications>> Fusion Education, FarmerNet
Economic sustenance
of Community +
partners + Fusion
Social bottom line Economic bottom line
Sarvodaya15,000 communities50 year old national NGO
SEEDS3000 village micro-enterprisesUS$31mn operation
ICTA (Gvt)620 telecentres
Corporate telecomsMicrosoftHSBCDonors
Building partnerships to leverage impact
eNovation4D
We are a small group of UK based consultants working within the Information Communication Technology for Development (ICT4D) and Mobile for development (Mobile4D)
Our clients>> CTA, UNCTAD, Tech4trade, CABI
Together with Fusion, we develop new ideas, concepts that can be adapted to our European target group. (e.g. Social Impact framework of ICT4D)
Our target group >> European organisations (Corporate, Donor organisations, International Dvt. Organisations) working in Asia and Africa
eNovation4D
Book Hub
App Zone
Software companies Supplier support App dvt support App quality Marketing effort?
App developer
Customer targeting
Staff allocation
Service consumer
Subscription decision
Price scheme selection
Rural offline consumer
Subscription decision
Price scheme selection
App Community
J oin or not? Degree of
engagement
NGO
Awareness support
Service level Resource
allocation
Mobile operator
Awareness raising Interactive place
(android Forums) Partnership Dev. Revenue sharing
mechanism
Book publishers
Content provider Staff allocation Resource
allocation Content quality
App developers
Eco-system
App developers
Bottom of the Pyramid communities
We are seeking partnerships, collaborations and opportunities to expand our business!
Sri Lanka network
Core team4 Senior consultants
+ Virtual team
Building partnerships to leverage impact
eNovation4D
eNovation4D
