Innovation in the avocado

agribusiness chain

Agenda

1. Terravocado

• Who we are?

• History

• Our brand

2. Products

• Hass avocado

• Derivatives

• Crops technification

3. Services

• Hass avocado consumption

promotion

• Harvest and postharvest services

• Research & Development

4. Social responsibility

• Hass avocado industry

• Allied farmers

• Harvesting projections

5. Contact

The company

Who we are?

Terravocado develops and commercialize products and

services related with hass avocado. These goods are result

of a permanent process of research and development in

order to bring innovation into the avocado agribusiness

chain.

Harvest Postharvest Fresh fruit Derivates

History

2008

• Research in avocado oil extraction starts

• Contact with international avocado oil producers

2010 • The avocado oil extraction research ends successfully

2011

• Business model creation

• Official creation and registry in Colombia of Terravocado SAS

2012 • Introduction in the avocado productive chain in Colombia as active

members in different processes

2013

• Development of the hass avocado and derivatives markets in Colombia

• Social responsibility focused in small and medium farmers

Our brand

Terravocado® is a registered brand. It inspires confidence

in the avocado productive chain. Through innovative

strategies, our brand exalts the fruit benefits, from

harvest to consumer.

Goods

Hass avocado • Distribution of hass avocado of small and medium farmers in Colombia,

mainly in the Antioquia region.

Calibre Weight range[gr]

Canica Less than 80

Industrial 81 a 130

Primera 131 a 180

Extra 181 a 250

Jumbo More than 250

Discard Esthetic damages in the skin

• Avocado hass commercialization strategies are being developed, by

identifying its benefits to the consumer in order to raise the perception

and consumption.

Development of labels

with tracking and

ripeness determination

Packing for

differentiation and fruit

care in supermarkets

Derivatives

Oil

Powder

avocado

Low fat

guacamole

anti venom

snake bite Tannins

Bio-pesticides

Technification

Ripeness determination device

Gauge for Colombia, Europe, US

and Japan markets

International avocado quality manual

and pocketbook

Research stage Commercial stage

Warehouse management system track and

traceability, recall: Exclusive distribution for Latin

America (75% of the global avocado production)

Harvest scissors and picking bags

Folding baskets

Services

Consumption promotion

• Hass avocado vs. other varieties

• National product with high growth

• Health benefits (Omega 3, 6 y 9; E vitamin and antioxidants)

• Ripeness state according to the skin color

• Waste reduction by less manipulation of the fruit in the supermarket

• Recipes for a better consumption experience

• Social responsibility and fair trade between farmers and cosumers

Campaigns in supermarkets and final consumer, focused on:

Harvest and postharvest

Terravocado knows that the fruit quality is highly dependent of the treatment after harvesting.

According to this, programs to support harvest and postharvest are developed in the company:

• Harvest service according to the market demand

• Support in collecting and classifying fruit with specialized tools

• Training for the farmers in harvest and postharvest good practices

Research and

development In order to maintain innovation as the main activity of the company,

Terravocado works on projects with different universities, research groups and technology development centers.

Always looking to increase the productivity and competitively of the industry

We have processes in the following

areas:

• Products derivate from avocado

• Transport solution inside and

outside the farm

• Ripeness and postharvest

treatments

Social responsability

Industry • Colombia is the fifth biggest avocado producer in the world

• During season 2012/2013 23.000 tons of hass avocado where

produced.

• 27 containers exported to Europe in the same season

• From every 100 avocados consumed in the world 90 are hass

variety

• Hass avocado has been prioritized by the Colombian government as

one of the main exportation fruits

• More than 3500 hass avocado producers in Colombia

• Exportation goal for season 2013/2014 100 containers for Europe

Colombia, fifth

avocado producer

in the world

Colombia, third

country with the

biggest avocado

planted area

Allied farmers Terravocado started a registry process with small and medium farmers

in order to create groups for obtaining the fair trade certification

67%

6%

7%

7%

13%

Origin

Antioquia Cauca

Tolima Valle

Risaralda

0123456789

10

Size

15 Registered

farmers 0

1

2

3

4

5

6

7

8

9

10

Certifications

Projections With the registered producers the production tendencies are shown

following:

Campaing Expected production [Tons]

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Total

2013/2014 0 63 84 76 138 61 8 48 42 39 15 0 574

2014/2015 0 85 114 103 186 82 11 65 57 53 20 0 776

2015/2016 0 136 182 164 298 132 17 104 91 84 32 0 1.241

% 0.0% 11.0% 14.6% 13.2% 24.0% 10.6% 1.4% 8.4% 7.3% 6.8% 2.6% 0.0% 100.0%

Concepto Total

Trees 37.064 Und

Planted area 155,06 Ha

Seeding 239 Trees/Ha

Performance 2013/2014 3,70 Ton/Ha

Performance* 2014/2015 5 Ton/Ha

Performance* 2014/2015 8 Ton/Ha

*Estimated values

Thank you

Daniel Humberto Gómez Franco

Commercial manager

dgomez@terravocado.com

3014303616

www.terravocado.com

info@terravocado.com

(574) 448 3772

¡Click aquí!