2. Commercial Awareness What is it?Commercial Awareness is
showing an INTEREST in business and anUNDERSTANDING of the wider
environment in which an organisation operates in relation to
its;CUSTOMERS, COMPETITORS and SUPPLIERS Logica . All rights
reserved Footer appears here 3. Commercial Awareness Government
Economy Trade ExchangePartners ratesConsumerConfidence Logica . All
rights reserved Footer appears here No. 3 4. Consider a company
POLITICAL INFLUENCESTECHNO-ECONOMICLOGICALINFLUENCESINFLUENCES
SOCIAL INFLUENCES Logica . All rights reserved No. 4 5. PEST
Analysis Logica . All rights reserved Footer appears here No. 5 6.
How aware are you already?To conclude think about your own
awareness.Think of a company who are their competitors, their
customers, theirsuppliers?What internal and external influences act
upon their business?What impact do economic and political
influences have on thisbusiness? To start think small!Think about a
club or society youve been involved with;What is the culture of the
club/society?What internal and external influences act up on the
club/society?What opportunities for growth are there within the
club/society? See youre already on your way! Logica . All rights
reserved Footer appears here 7. Thank you forwatching!Engage with
[email protected] Logica
Graduateswww.workatlogica.co.ukLogica is a business and technology
service company, employing 41,000 people. It provides business
consulting, systems integration and outsourcing toclients around
the world, including many of Europes largest businesses. Logica
creates value for clients by successfully integrating people,
business andtechnology. It is committed to long term collaboration,
applying insight to create innovative answers to clients business
needs.Logica is listed on both the London Stock Exchange and
Euronext (Amsterdam) (LSE: LOG; Euronext: LOG).More information is
available at www.logica.com.The company is a public company
incorporated and domiciled in the UK. The address of its registered
office is 250 Brook Drive, Green Park, Reading RG26UA, United
Kingdom.
