Upload
alextattle
View
74
Download
2
Tags:
Embed Size (px)
Citation preview
Tattle
Tattle Solutions
Outdated and time
consuming
Scarring and fabricated
Too long and off
premise
One-sided and biased
Real-time feedback analysis
Constructive and private
feedback
4 quick questions at the
point of sale
Constant and all
encompassing
Problems Solutions
The Tattle Vision
We provide merchants with actionable customer
feedback insights into their internal operations and
generate repeat revenue through deals
Tattle is the real-time, constructive, and
incentivized version of the customer comment
card
Tattle empowers merchants to increase the
overall value of their business through real-time
customer feedback
How Tattle Works
Customers submit short surveys through their Tattle app in
exchange for deals to be redeemed at next visit
Tattle App Merchant Account
Merchants receive real-time, actionable feedback data in
their merchant account used to increase the value of their
business
Pilot Location: Burger Creations
Burger Creations Manager: Needed insights on staff
attentiveness, speed of service, and
presentation and temperature of
meal
Tattle Impact: Collected 35 feedback
submissions and derived insights against
these specific categories
Business Value: Customer service
improved and $100 generated
through 8 repeat purchases
Tattle Progress to Date
Customers: 8 restaurant locations in total; seeking to
validate Tattle’s application in the beauty services, retail,
gym, and car dealership industry
Customer Feedback: Overwhelmingly positive reviews from our clients.
Users: 200 in total; user base exponentially increases with
each succeeding merchant sold
Product: We are a working prototype. For users, we have a
mobile app for both iOS and Android. For merchants, we
have a back-end PHP coded merchant account.
Market Opportunity: Customer
Experience Management
$1.28-Billion in US
CEM Market
2012
$2.68-Billion in US
CEM Market
2017
CEM is a solution organizations use to interact with
their customers to understand their experiences
related to specific products and services
How We Will Make Money
Quick Service, Fast Casual, Casual Dining:
85% of industry revenue
Market Size:
Comprises 850,000 of 900,000 total locations
Pressing Problem:
50% closure rate after 3 years
Restaurant Loyalty Market Share:
15 locations/month/salesperson; 162 locations annually = .02%
of market
Merchant Subscription:
$100/month; $1,200 Annually
Annual Revenue:
$117,000
Sales Rep Salary:$35,000
Sales commission: 31%/month/location
In-Store Marketing: $10/location
Employee Benefits$7,000
Annual COGS:$71,000
Restaurant
Market
Tattle’s
Opportunity
Gross
Margins
Year-One FinancialsTerm: $150,000 at $1,500,000
Funding Funding Amounts
Founder Salary & Benefits $65,000
Business Development AssociateSalary & Benefits
$40,000
Programming and Development $30,000
In-Store Marketing Materials $5,000
Hardware & Travel $5,000
Office/Incubator Space $10,000
Total $150,000
Strategic Relationships
Acquisition discussions with NCR since the ideation phase
Aloha owns 45% of the POS
market
NCR seeking to acquire mobile
technology companies in the
retail/specialty retail space to
increase engagement with patrons
Aloha meets customer feedback, Tattle meets purchase history data
Meeting for in coming months for
further direction
Management Team
Founder/CEO: Alex Beltrani
University of Michigan, BA Economics in 2010
Vast start-up experience in sales strategies, business
development, process improvements, and in-depth
knowledge of the local advertising market
Marketing: Joseph Kaufman
Quinnipiac University, B.S. Marketing in 2009
Experience in business development, digital
marketing strategies, partnership development,
and direct sales strategies.
For Good.
For Bad.
For Deals.