TATA POWER  CORPORATE SOCIAL RESPONSIBILITY

& SUSTAINABILITY

GROUP-2

ANUBHI RAIKWAR

PILLARS OF THE CASEOBJECTIVE OF CASE STUDYBACKGROUND PROBLEMS AND CHALLENGESSOLUTIONSIMPLEMENTATIONDILEMMA AND CONCLUSIONLEARNINGS

OBJECTIVE OF CASE STUDY

• UNDERSTANDING CSR AND BUSINESS ENVIRONMENT• RELATIONSHIP BETWEEN CSR AND SD• BENEFITS THEY GENERATE

CSR

CSR

HEALTH

EDUCATION

ENVIRONMENT

INCOME GENERATION

ENERGY

INFRASTRUCTURE

URBANRURAL

STAKE-HOLDERSCUSTO

MERS

SHARE-HOLDERS

COMMMUNITY

SUSTAINABLE DEVELOPMENT

PLANETPROFITPEOPLE

PEOPLE WELFARE

NATURAL SUPPORT

ECONOMIC GRPWTH

Ecological balance and environmental concern – integral part of business model of any firm to make it sustainable.

CASE OUTLINE

BACKGROUNDTATA GROUP

SITUATION OF ORGANIZATION:

• Founder- Jamshedji Tata

• India’s largest privately owned business dealing in 7 sectors

• Established and financed- research, educational and cultural institutes in India

• Two third equity held by philanthropic trusts – provide aid and assistance to NGO’s in areas- education, healthcare and livelihood.

• 12 Companies under TATA group.

• Tata companies involved in welfare communities INITIATIVES:

• Tata steel’s HIV program

• TCS computer based adult literacy program

PEOPLE INVOLVED:

• COL. PRAKASH TEWARI – DGM-CSR, R&R.

• BANMALI AGRAWALA- Executive director of strategy and business development

PROBLEMS-IMPLEMENTATION OF CSR ACTIVITIES

• Identification of the key community.

• Implementation of CSR activities.

• Estimation of CSR activities.

• Efforts taken by TPC.

• Limited opportunities for villagers.

• Environmental hazards.

SOLUTIONSREGARDING IMPLEMENTATION OF CSR AND SD

ACTI VITIES BY TPC

• Efforts toward growth of local communities

• Tailoring classes for women

• Biodiversity conservation study to build roads, construct classrooms for village schools, etc.

• Strong leadership of managers to motivate employees to work without concerning for monetary rewards

• More concern on balanced development

• Company worked with external agencies on their 3Cs (Combat Climate Change)global initiative to take care of causes from power generation.

• Identifying environmental threats from the beginning to have balance between ecology and business

• TPC also had a project that created baseline data :In terms of ecology and biodiversity around operational areas so as to monitor them in long run to access the impact of production on them

IMPLEMENTATION• PEOPLE AND PROCESS INVOLVED:

Col. Prakash Tewari- DGM-CSR

1. Identification of areas to be covered under CSR activities

2. Identification of key communities and other stakeholders

3. Declaration of policy , strategy and budgets

4. Impact assessment and implementing CSR activities

• RESOURCES AND TECHNOLOGY:

1. Manpower i.e. employees of the company worked beyond their working hours

2. Training for employees

3. Software and other mechanisms to trace employee contribution towards CSR activities

4. For funds, NGOs depend upon government as well as corporate bodies

DILEMMACOMPOSITION AND STRUCTURE OF DEPARTMENT

• Create separate department with dedicated staff for CSR???

• If yes, then should external staff to be recruited??

• Or should department evolve from existing structure???

• If CSR department made then how would the cost be monitored and assessed??

CONCLUSION• External hiring would increase the cost • CSR should be internalized with operations by utilizing

the manpower i.e. employees• This would give more sustainable and cost effective model

to TPC.

LEARNINGS FROM THE CASE

• RESPONSIBILITY TOWARDS COMMUNITY AND ENVIRONMENT

• STRONG LEADERSHIP LEADS TO SOUND MOTIVATION

• CORPORATE HOUSES- SPEEDY DECISION MAKING AND DELEGATION , GOVERNMENT PROCCESS IS BUREAUCRATIC AND TIME CONSUMING

• SUCCESS WHEN COMPANY’S ASPIRATIONS MEET WITH ASPIRATIONS OF KEY COMMUNITY

THANK YOU