september 29, 2011

study shows marketers aren’t using linkedin for lead gen

marketers frequently cite linkedin as

one of the most valuable social

networks to incorporate in

marketing strategy

According to our study:

• Two thirds of industry respondents participate on LinkedIn as individuals

• Only half answered that their company maintains an official LinkedIn profile

• Just one quarter reported posting relevant content in LinkedIn Groups as a lead generation strategy

But does citing a social network as having value translate into usage?

leverage linkedin as an agency lead generation tool

Try these tips:

• Relevant LinkedIn Groups stimulate engagement

• Participate in LinkedIn Answers

• Customize your page with apps

• Try out LinkedIn Ads

• Link real life to LinkedIn

for details on these tips visit:lonelybrand.com/blog/marketers-dont-use-linkedin/

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