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11
Pains in the industry
Fragmented sales channels
Fragmented customer data collection
Impatient consumers
Expensive hardware investments
Ticket fees
Cash
Queues
High risk and small sales window
Red Ocean Strategy Blue Ocean Strategy
Compete in existing market place Create uncontested market place
Beat the competition Make the competition irrelevant
Exploit existing demand Create and capture new demand
Make the value-cost trade-off Brake the value-cost trade-off
Value Innovation in TicketCo
21
How TicketCo solves
pains
Unified payment experience
Fast track payment
Integrated ticketing and cashless POS in one system
Free card readers from iZettle
Complete consumer insights from beginning to end
No more fragmentation, all sales live in one report
Free software, pay as you sell
No more queues
23
Event payments made easy with the right partners
Event
organiserAudience
Payment Transactions
Commercially and tech integrated with TicketCo. Preferred but
not exclusive partner in Europe. Enables the organiser to accept
card payments and makes sure you will never say no to a
customer presenting a card. Contactless, Chip and Pin
www.iZettle.com
Payment provider for card transactions in TicketCo Application.
Enables Fast Track payments storing card details and instant
cash less. Adyen is also used by AirBnB, Spotify among others