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Sarah Personette on the State of FB at Social Media Week 2011
Citation preview
State of Facebook:Reorganizing Around People
February 10, 2011
Facebook By Numbers
2
600Musers worldwide
=
50M+users in U.S. per day
Tuesday nightviewers
Sunday nightviewers
+
More than halfof users return daily
200M+mobile users each month
hoursTime spent
Source: Nielsen monthly time spent November 2010
7 hrs, 7 mins
1 hr, 31 mins
2 hrs, 17 mins
1 hr, 21 mins
1 hr, 16 mins
Facebook users around the world
149 million+ active users
70% return daily
29 million+ active users
68% return daily
17 million active users
68% return daily
22 million+ active users
65% return daily
19 million+ active users
65% return daily
10 million+ active users
66% return daily
13 million+ active users
58% return daily
17 million active users
67% return daily
4 million+ active users
71% return daily
Source: Facebook internal data, Worldwide, January 2011
Worldwide engagement
Source: Worldwide comScore July 2010 & Facebook Internal Data, November 2010
53% daily
Active users log in(daily)
Daily
4 hours, 57 mins
Average time spent per user (monthly)
29 visits
Average visits per user(monthly)
U.S. demographic breakdown
Source: Facebook internal data, January 2011
Gender Age
Give people the power to share and make the world more open and connected.
11
The web isreorganizingaround people
Businesses arereorganizingaround people
Reorganizingaround peopledelivers results
12
The web is being rebuilt around people
10’s
DiscoverSearch
00’s
Browse
90’s
13
Industries are transforming by reorganizing around people
14
This is all happening in an age of rapid technology innovation
Incumbent Entrants
iPad, iPhoneiTouch, iTunes
Android, Chrome,Youtube, web Apps
Kindle, electronics &general merch
Motion sensors ingaming inputs
Social graph, credits,real-time
communications
Social gaming,virtual goods, offers
Social group buying
Location-awaremobile services
15
These social experiences are following us throughout our lives
TV Car Phone iPad
16
The web isreorganizingaround people
Businesses arereorganizingaround people
Reorganizingaround peopledelivers results
17
Businesses are reorganizing around people
Product DevelopmentCustomer Service
Customer Insight
Marketing
“…technology-enabledcollaboration withexternal stakeholdershelps organizations gainmarket share from the competition ”
- McKinsey & Co
18
Product development is beingreorganized around people
19
Customer service is beingreorganized around people
20
Customer insights are beingreorganized around people
21
Marketing is beingreorganized around people
22
Fans are just the beginning
brand fan
23
Facebook population
Fan base500K fans
Fans are more valuable whenthey impact their friends
Friends of fans
60M friends
US data
My friend likes this brand
Ads with friends
24
This is the NEW word of mouth -it is twice as effective
Erik Bahr, Tom Arrix and14 other friends like Budweiser
VS
160%lift in brand recall
200% lift in message awareness
400%lift in purchase intent
25
The web isreorganizingaround people
Businesses arereorganizingaround people
Reorganizingaround peopledelivers results
26
A focus on people delivers the results brands care about
2Xpreference
foot traffic
+9Mrecommendation
+12%awareness
4X offline
2X online+7%
intent
27
ROI
5X
2x#of mentionsover World Cup sponsor
28
Businesses are transforming how they relate to people and operate
Companies recognizing this shift are gaining strategic advantage
The web organized around people creates new opportunities
Thank You!
2xincrease in trafficto levis.com
31
9M+recommendationsfor Charity
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