WHATS’S THE KEY

DIFFERENCE

BETWEEN A

SCALEABLE START UP

AND A LARGER

ESTABLISHED COMPANY?

PART THREE

Existing

companies

execute business

models

While start ups

search for a

business

model

As a founder you start out with

They look great on paper

But they are just guesses

Your purpose is to

As the founder

Test each hypothesis with customers

Observe that something isn’t

working in your

current business

model

Orient yourselves to the new facts,

Start up experience = + + +

Decide what part of your

business model needs to change

Hypothesis

and then act decisively.

Test

The OODA loop

1. OBSERVE

2. ORIENT

3. DECIDE

4. ACT

A U.S. Air Force strategist, Colonel

John Boyd, first described this iterative Observe, Orient, Decide and Act (OODA) loop.

the skill is in quickly progressing to

the next stage of the cycle.

In a START UP

Want to quickly find a profitable

and scalable business model?

See part four