Startup Weekend FTW!(or, how to have a kick-ass experience)

LAS VEGAS, AUGUST 9-11, 2013

LUXR.CO AUGUST 2013

Kate RutterCo-Founderwww.luxr.co

TWEET!

@katerutter@luxrco

Luxr makes tools to help startups deliver products that people want, need & love to buy.

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

Lean StartupCustomer

Development

User Experience

LUXR.CO AUGUST 2013

“No Talk,All Action.”

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

This idea has the coolest features EVAH!#1

LUXR.CO AUGUST 2013

This idea has the coolest features EVAH!#1

Focus on starting a REAL business.

Bullshit!

LUXR.CO AUGUST 2013

People & valuefeatures

fidelity

LUXR.CO AUGUST 2013

UX Stack

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Biz vision & purpose go here

whywhathow

InteractionsBrandVoice

User stories

This Week

NeedsI need...I want...My goal is...

UI goes here�

BUILD

MEASURELEARN

LUXR.CO AUGUST 2013

UX = a clear story

With _________, _______ can _________ and ___________,

product nameuse #1 use #2{

using these features: ________ and __________feature #2

feature #1{in a way thatʼs __________, __________, and __________.

attribute #1attribute #2 attribute #3{

Meet ________, a ___________.name user type{

usesfeaturesproduct, brand & voice

usersneeds & goals { ______ needs to ________

_______________.Name need

(or goal)

LUXR.CO AUGUST 2013

Meet Erika, a socially engaged college student.

Erika needs to feel closely connected with friends near and far, every day.

using status updates on her “wall”, messages, comments and “likes”

in a way thatʼs universal, clean, consistent, and fast.

With Facebook, Erika can share her latest thoughts and see what her many friends are up to,

a clear story

LUXR.CO AUGUST 2013

I’m designing this for people like me!#2

LUXR.CO AUGUST 2013

I’m designing this for people like me!#2

Get out of the building.Talk, listen to and observe

the problem first-hand.

Bullshit!

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

Custom code is the only way to make awesome stuff!

#3

LUXR.CO AUGUST 2013

Custom code is the only way to make awesome stuff!

#3

Cut corners andsteal like a boss.

Bullshit!

LUXR.CO AUGUST 2013

Ask constantly...“What is the smallest, simplest, fastest thing we can build to get this in the hands of people and move forward?”

LUXR.CO AUGUST 2013

We would have gotten more done if the team was better.

#4

LUXR.CO AUGUST 2013

We would have gotten more done if the team was better.

#4

Decide to be anawesome team.

Bullshit!

LUXR.CO AUGUST 2013

Great teams...1. Care about the problem.

2. Know (and own!) how they work best.

3. Are frank and candid, because they respect each other.

4. Commit to the outcome.

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

Know the problemyou’re solving.

(write it down!)

LUXR.CO AUGUST 2013

Hi, Iʼm ________.name

My superpower is _________________________.interesting uberskill that is true

I can ________, ________ and _________.skill skill skill

I work best when _________________________.condition of awesomeness

It drives me crazy when ____________________.condition of bullshit

Come clean on how you work best.

LUXR.CO AUGUST 2013

conviction+

humility

LUXR.CO AUGUST 2013

Ask yourself...“What is the fastest, simplist thing I can contribute to keep us moving?”

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

LUXR.CO AUGUST 2013

NOT

Bullshit!

LUXR.CO AUGUST 2013

Luxr makes tools to help startups deliver products that people want, need & love to buy.

Luxr.co • 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc

Images + credits• Fireworks: http://santarosaredwhiteandboom.com/wp-content/uploads/2012/04/fireworks.jpg• Oprah 1: http://static.oprah.com/images/tows/201011/20101116-favorite-things-2005-oprah-600x411.jpg• Oprah car: http://www.carloanworld.com.au/wp-content/uploads/2013/03/Oprah-Car-Giveaway.jpg• No bullshit zone sign: http://feedingkat.typepad.com/.a/6a01127917a2cc28a401157085ce97970b-800wi• No bullshit icon: http://02varvara.files.wordpress.com/2011/03/01-no-bullshit.jpg• Interviewing Ronald: http://leanheroes.com/wp-content/uploads/2013/07/kams_ronald_airport_title.png• Las Vegas Strip at night: http://www.nationalnurseshalfmarathon.com/wp-content/uploads/2013/01/The-Strip.jpg• Design like you give a damn cover: http://designlikeyougiveadamn.architectureforhumanity.org/• No bullshit t-shirt: http://image14.spreadshirt.com/image-server/v1/products/20580461/views/

1,width=378,height=378,appearanceId=2/Live-,-love-,-laugh-and-no-bullshit-Kids--Shirts.png• What I know for sure poster: http://womenofhr.com/wp-content/uploads/2011/05/200811_omag_for_sure_opener_190x225.jpg

* Slides available on slideshare: slideshare.net/intelleto

Kate RutterCo-Founderwww.luxr.co

@katerutter@luxrco