Social Media

On A Budget

Focus on Content, Not Tools

Podcamp Toronto, February 2009

John.Sheridan@SocialMedia404.com

@JohnSheridan

Hello! My Name Is….

flickr.com/photos/ertx

You have a cause…

but you don’t

want to…

change

careers.

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Social Media For (almost) Free

The Process

Assumptions

Options

Workshop

Further resources

Your path to success…

is using a process.

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Social Media Paradise: OASIS

This easy-to-remember framework applies to:

• For profit

• Non-profit

• Government

• Personal programs

• Special causes

• Special events

• Marketing, PR, Comms

• Sales

• Customer Service

• Recruitment & Retention

• Product Management

• Advocacy

• Awareness

• Fundraising

• Influence

A Fool With A Tool, Is Still A Fool

It will be a waste of time using any tool, if your

audience does not use it, too. That’s why your

audience research is so important.

OASISSocial Media 404’s OASIS: Best Practices

Objectives – determine what you want to achieve first.

Audience – profile your audience.

Strategy – pick a path that fits.

Implementation – select the technologies.

Sustainment – nurture. measure. adjust.

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Step 3

trategy

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OASIS

Assumption: You know “O” & “A”

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Implementation still growing

(e.g: widgets,

measuring, ..)

another dimension -

“use” strategies

(e.g: cross-posting,

status donation, …

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Select a “category” of tool (or two)

Step 4

mplementation

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OASIS

Now, Pick The Right Tool(s)

13

OASIS

The Zero to Hero Grid

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T

e

c

h

k

n

o

w

l

e

d

g

e

Benefit/functionality

CMS’s

(basic)

CMS’s

(advanced)

Social Tools

(basic)Social Tools

(advanced)

provider

hosted

self

hosted

15

T

e

c

h

k

n

o

w

l

e

d

g

e

Benefit/functionality

micro-

blog

blog

docslifestream

wiki

event

video

discussion

email

web

page(s)

mashups

existing

social

networks

branded

social

networks

component-

based

programming-

based

blog-

based

module-

based

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T

e

c

h

k

n

o

w

l

e

d

g

e

Benefit/functionality

Twitter

Blogger

SlideShareFriendFeed

PBwiki

Socializr

YouTube

phpBB

Gmail

Squidoo

Google

Apps

Facebook

Ning

Joomla!

Drupal

WordpressXoops

LET’S MAKE ONE.

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Step 5

ustainment

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OASIS

19

keep the

conversation

going

flickr.com/photos/polandeze

Nurture, Measure, Adjust

You are the host of an ongoing conversation.

Treat everyone you talk with as an important

guest. Everyone is entitled to respect.

Interact, gauge reaction, ask questions, give

honest answers. Listen. Provide.

Measure, measure, measure.

Results not what you want? Do things differently.

Results are good? Do more of the same!

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TO REMEMBER

Key Principles

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In Conclusion

Recap

Use a process:

• Remember:

• Listen

• People trust people

• Bite Sized

• Start Small

• Ask for help

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Resources Mentioned

CMSMatrix.org => compare CMS platforms

web-strategist.com/blog/2007/02/12/list-of-white-

label-social-networking-platforms => White Label

Social Networking Software

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flickr.com/photos/ -bast-

what

can we

do

for you…

25

Talk With Us

connect@SocialMedia404.com