POD workshop - Design & Communication for Social Change

Design & Communication for Social Change

Jade Tang- TaylorPrepared with care for

P.O.D Social Change Innovators 14 May 2016

“ ”

Life isn’t about finding yourself Life’s about creating yourself

– #LilLearning

Prepared with care for P.O.D Social Change Innovators | 14 May 2016

Who’s in the room?

Jade Tang-TaylorDesigner, Dreamer, Doer.

Who’s in the room?

Jade Tang-TaylorDesigner, Dreamer, Doer.

Co-founder and Director of Curative Chapter Host of CreativeMornings/AKL

West Auckland New Zealand

Petaling Jaya

Malaysia


“ ”

It’s important to know where you come from, to

know where you’re going

– #LilLearning


Master of Arts Management Post-grad

Bachelor of Design

Under-grad


“ ”

You can do anything, but you can’t do everything

– #LilLearning


Curative helps make the world a little bit better ...

Curative works


Common GroundMental Health Foundation, Youthline, Skylight


https://www.youtube.com/watch?v=mFEbsfGZmkM

Common GroundMental Health Foundation, Youthline, Skylight

The Common Ground web-series explores themes that are relevant to the mental health and wellbeing of young people, and are reflective of real-life scenarios.

http://www.commonground.org.nz/


https://www.youtube.com/watch?v=BlfzugVBTDs

“ ”

Don’t tell me, show me, & discuss with me

– #LilLearning


#LiveForTomorrowZEAL


https://vimeo.com/138268423

#LiveForTomorrowZEAL

Live For Tomorrow is a project for those that are struggling with, care about, or are affected by youth suicide, depression, alcohol use, self-harm and bullying.

http://livefortomorrow.co.nz/


http://www.youtube.com/watch?v=ISiQD3e9mjM#t=39

“ ”

People’s stories are powerful -use them with care

– #LilLearning


LIFEHACKMSD: Prime Minister’s Social Media Innovation Fund


https://www.youtube.com/watch?v=mFEbsfGZmkM


We’re assembling a crack team of hipsters, hackers and hustlers to help combat youth mental health issues. We call them LIFEHACKERS.

http://lifehackhq.co/



In the last 2 years, Lifehack has moved away from trying to “solve” youth mental health issues with smartphone apps and stepped into the systemic questions:

- What are the key components of wellbeing for a young person?- How might user-centered technology contribute to this?- What’s getting in the way?- How do we get beyond that?

http://lifehackhq.co/


“ ”

Every experience shapes people’s understanding

Don’t be afraid to change & iterate

– #LilLearning


Brand…Marketing…

Communication…Oh my!

BrandA brand is so much more than your name or your logo:

• Your brand is the promise you make to your customers/consumers and yourself

• Your brand is shaped by each experience your customers/consumers have with you


Marketing

• Marketing is an organisation-wide function - it shouldn’t operate alone from other organisational activities.

• Marketing is about understanding your current and potential customers/consumers (target audience)


Communication

• Communication is finding ways to reach and engage your target audience

• Communication is telling the story of your brand and product to your audience

• Good communication talks to people’s hearts, heads and hands


“ ”You only need to give people the permission to be creative

to be part of an idea & they can and will do great things

– #LilLearning


Your turn!

Ask yourself: What we are ?

What we aren’t ? & Why ?


Brand Cause

Your Values

Your UniquenessClient Profile

Your Ambition

Your Brand Key

Please identify:


Time to Share!


#LilLearnings Some lil learnings to leave you with

You can do anything, but you can’t do everything. So...

• Get clear on your purpose • Understand who your audience is and what they need from you• Define what’s unique about you and your idea• Clarify your values • Share your story


Thanks ( Q&A )

Prepared with care by

Curative [email protected]

@Curative_NZ

http://curative.co.nz