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Understanding Social Media Dynamics Why Social Media is important. How Social Media can be leveraged How to use Social Media Tools for Brand Promotion Infographics, YouTube as a tool to increase engagement with customers Usage of other social media platforms like Facebook, LinkedIn, Twitter, Pinterest for Brand promotions
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Dave Carroll Story
Singer
Guitarist
Video Created in Youtube July 7,2009
By end of 2009 there are more than 7million views + stories around it
Bottom line is :
•Moral of the story - Online customers influence Offline Offline customers
Social Media is a very powerful
Dove Evolution video by Ogilvy
Dove Evolution Video in You Tube
Dove “Evolution” video made in 2006
Over 5 million people saw it in less than a year
Imagine paying for a prime time slot in super bowl season for this video ?
How much did it cost for You tube ! views !
Strategy
Infographics
rmationInfo graphics
Basically telling a story about brand, product, subject or idea in an interesting way
Edward Tufte - Infographics Guru
Media always come in rectangles.... newspapers, magazines, tv... now it isInfographics
Why ?
Obama Infographics video
Infographic on Google that became Viral
Placement SitesAs Online users liked and shared those infographics, they became Viral.
Few of the links gained (from popular websites) are:CNN.comFortune.comTechcrunch (US and Japan)WikipediaBlogoscopedHuffington PostEpic.orgPrivacy.org
*Data Source – Word Stream
*PR – Page Rank
Referring sites Traffic
The referred traffic we received from Digg and other sites was swift and sudden. Check out this spike, which catapulted our visits by 2455.556 % in one day from landing on the front page of Digg
*Data Source – Word Stream
Organic Traffic
*Data Source – Word Stream
All the sites that have embedded/linked to the graphics coupled with a 15% bump in organic traffic (the flood of links, citations and brand signals has contributed to a temporal rankings boost
Showcase Infographics Include in Pitches / Proposals, Presentations
Share with Clients, Vendors for better understanding of the process
Publish in Sovereigns
Share through Mobiles
Share to educate/shed some light on new areas of analytics
Benefits Back links – increase SEO value
Sharing – makes Viral
Targeted Outreach
Unique presentation & differentiation
Additional links
Anchor text links
Conclusion
•If your words or images are not on point, making them dance in colors won’t make them viral
