www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: TrendSetters

Pankaj PandeyT A PAI MANAGEMENT INSTITUTE

Varun AgarwalT A PAI MANAGEMENT INSTITUTE

T A Pai Management Institute (TAPMI)

Social Media: The Telepathy of Tomorrow

“Marketing is no longer about the stuff that you make, but about the stories you tell” - Seth Godin

• A virtual platform for people to create, share and exchange information and ideas.

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T A Pai Management Institute (TAPMI)

Types of Social Media• Social Networking (Facebook, Twitter)• Blogs (Wordpress)• Video sharing sites (Youtube)• Image sharing sites(Pinterest, Instagram)• Crowdsourcing (Wikipedia)• Messaging (Snapchat, Whatsapp)And many more…

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T A Pai Management Institute (TAPMI)

Facts about Social Media

• Evolution from kabutar (pigeon: the ancient form of messaging) to twitter.

• Oreo: You can still dunk in the dark.

• Indian Political Game changer: Mr. Narendra Modi and Social Media

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T A Pai Management Institute (TAPMI)

Advantages of Social Media

• Cost• Time to market• Easily bendable as per need of time• Accessing likability behavior• Easy leverage of new technology like Big Data

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T A Pai Management Institute (TAPMI)

Disadvantages of Social Media

• Misuse of personal content• Spreading rumors to a large population• Creating notion and impacting mass• Good marketing kills bad product faster• Ineffective use impacts repute

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T A Pai Management Institute (TAPMI)

Use of Social Media

• Networking– Build network with people round the globe

• Promotion– Advertise your content and reach maximum audience

• Recruitment– Sites like LinkedIn used as a platform to hire talents

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T A Pai Management Institute (TAPMI)

Use of Social Media (contd.)

• Brand Building– Use of blogs and online PR

• Customer Interaction– Forums and feedback through Social Network Channel

• Business Intelligence– Gathering customer behavior and their preferences

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T A Pai Management Institute (TAPMI)

Simplify360 and Social Media

• Enables organizations to effectively implement social media concepts in to core business functions

• Simplify360 AnalyticsTM• World’s first integrated enterprise solutions provider

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T A Pai Management Institute (TAPMI)

References• https://www.nibusinessinfo.co.uk/content/marketing-social-web• Blau, Peter (1960). "A Theory of Social Integration." The American Journal of

Sociology, pp 545-556.• https://www.facebook.com/simplify360/info• http://www.360i.com/work/oreo-super-bowl/

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