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© 2010 SUCCESSWERKS. Do Not Copy or Distribute. 1 Social Media: Getting Above the Noise We’re the App for That! Hashtag #RMERVA Social Media Strategist/Author/Sp eaker @NhatPham

SOCIAL MEDIA: Getting Above the Noise

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Nhat Pham talks about "getting above the noise" in Social Media at the Retail Merchants Expo 2011

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Page 1: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.1

Social Media:

Getting Above the Noise

We’re the App for That! Hashtag #RMERVA

Social Media Strategist/Author/Speaker @NhatPham

Page 2: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.2

Background

Refugee from Vietnam Sales & Marketing Been in Internet since

90’s Love People Phamily Guy

Page 3: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.3

Page 4: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.4

Relationships

Page 5: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.5

Social Networking Rule

Page 6: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.6

Relationships

Page 7: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.7

Add ValueContent is Currency

Page 8: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.8

Connect the Dots

Page 9: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.9

Work 2.0

Page 10: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.10

Listen Louder

Page 11: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.11

Friends lists (Social CRM)

Page 12: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.12

Page 13: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.13

Mission

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Page 14: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.14

Market

14

Page 15: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.15

Message?

15

Page 16: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.16

Method

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Page 17: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.17

Metrics

Page 18: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.18

Metrics

Page 19: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.19

Be Enchanting

Page 20: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.20

Personal Brand Success

Fractious

Factual

Funny

Famous

First

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Page 21: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.21

Be Enchanting

Don’t SUCK!

Page 22: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.22

Compelling Offer

Page 23: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.23

Lexus of Richmond

Page 24: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.24

Offline, Online…

Page 25: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.25

Ask YOUR Tribe

Top of Mind

Page 26: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.26

Great Social Brands (Personal)

Page 27: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.27

Takeaways

Be R.A.W. 5 M’s Be Enchanting

Page 28: SOCIAL MEDIA: Getting Above the Noise

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.28

Nhat [email protected]

804.708.7637RoadWarriorShow.com

Monday’s 9AM ET

in/NhatPham

/NhatPham

Gplus.to/NhatPham

@NhatPham

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