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Monday, February 1st, 2016
2:00 PM GMT
Gain access to your target market
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Rise above the noise How you can gain access to your ideal target audience
Theresa Gschwandtner Media Account Manager
Staffing North America
#Hiretowin
Recipe to successful hiring on LinkedIn
Understand your target audience
Create valuable content that resonates with this audience
Reach your audience at the right time
Double the success of your sourcing efforts
5,000 Marketing Messages seen by
consumers per day through all mediums
Overwhelming choice
57% of the decision to ‘buy’ is now made before any commercial
contact with your business
Rise above the noise
To be considered you need to rise
above the noise
I will help you get there on LinkedIn
One Aspirational Mindset
400+ Million Minds on LinkedIn
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates from corporations
Current affairs
Professionals on LinkedIn engage
with content 7x more than with jobs
How do you engage someone who is high in demand?
Let’s address a common challenge
Attracting in-demand Software
Engineers
Google currently employs 30k+ Engineers world wide
We cannot all be Google
Give potential candidates a reason to engage with your company
outside of the recruiting process
The key to success: Add Value
Adding Value
Be specific about your target audience
Software Engineers
Software Engineers in Tech
Senior Software Engineers in Tech
Senior Software Engineers in London
This is Alice Greene, She is a Senior Software
Engineer in Tech from London
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1 Whitepaper
3 blog posts/ long form posts
10 status updates
25 tweets/ snippets
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Determine topics that will intrigue Alice
Content Generation
Peers 1MM+ posts/wk in Groups
130k/wk Member Posts
Thought Leaders 500+ Influencers
News 2MM+ Publishers
LinkedIn Pulse
Brands 7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
Education 270k+ Lynda classes
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Use testimonials, candidate success stories, recruiter
biographies
80% of global CEOs engage socially
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Lead from the top
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Leverage your employees to write content
How to make your content more engaging
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Tailor your content
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Provide valuable, useful insight
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Ask questions
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Be visual
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Make it simple for Alice to reach you
It’s always good to share
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Status updates kick ass
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views ….and 25% more applications
Reach the right audience at the right time
Use Sponsored Updates to have a guaranteed spot on Alice’s LinkedIn page
Content only matters if the right people see it
Reach your audience at all times through all channels
How does Alice engaging with your
content affect you?
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Members who are more engaged with your content, are
usually 2x more likely to respond to an inMail/Job posting
Next steps to recruiting the audience you care about
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Things you can do today
1. Identify and get specific about your target audience
2. Provide them with content they care about & reel them in by
Tailoring content
Being insightful
Asking questions
Being visual
Being accessible
3. Do what you do best = recruit!
Questions
©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.
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Links to trending websites mentioned
Buzzsumo
Followerwonk