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HOW TO MARKET ABOVE

THE NOISE

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Linda Popky has been writing for as long as she can remember--first poetry, prose, and fiction, then nonfiction, and now for business.

For nearly as long, she’s been involved with marketing--on the agency side, with corporations, with non-profit organizations,

and as a strategic marketing consultant.

linda popky@popky

Marketing Influencer

The best marketing is an extraordinary product that helps your customer get a job done.

Insight #1

Insight #2

You’ll know you’re marketing above the noise when:

Insight #2

You’ll know you’re marketing above the noise when:

Your marketing efforts are quantifiable

Insight #2

You’ll know you’re marketing above the noise when:

Marketing will evolve as a driver to your strategy

Insight #2

You’ll know you’re marketing above the noise when:

You see an organization driven less by the crowd more by it’s own path

Insight #2

You’ll know you’re marketing above the noise when:

You see a brand evolving

Insight #2

You’ll know you’re marketing above the noise when:

You see growth

Insight #3

A brand is the sum of your customer’s experiences. No one experience will define it,

but one bad experience can destroy it.

Insight #4

It’s a foolish brand that continues to entice new customers with better offers than they provide

to their loyal customers — reverse it.

Insight #5

“I don’t know the rules of grammar …. If you’re trying to persuade people to do

something, or buy something, it seems to me you should use their language, the language

they use every day, the language in which they think. We try to write in the vernacular.”

- David Ogilvy on Marketing

Insight #6

A customer who comes to you with a complaint is a gift, for as Bill Gates says, “your most unhappy customers are your

greatest source of learning.”

Insight #7

These principles are the hallmarks of an effective marketing strategy:

Insight #7

These principles are the hallmarks of an effective marketing strategy:Strategy - start with a strategy that anticipates your customer,

the market & technology

Insight #7

These principles are the hallmarks of an effective marketing strategy:Products - without a good quality

product you don’t have a business

Insight #7

These principles are the hallmarks of an effective marketing strategy:Customers - Understand them

enough to finish their sentences

Insight #7

These principles are the hallmarks of an effective marketing strategy:

Brand - What do you stand for

Insight #7

These principles are the hallmarks of an effective marketing strategy:

Communication - How do you communicate the value you add

Insight #7

These principles are the hallmarks of an effective marketing strategy:

Market Analysis - Don’t ignore the data

Insight #8

Data + Analysis + Insights + Human Judgment

= Marketing Effectiveness

Insight #9

You can’t build a brand in vacuum, for the tactics that made specific

organizations successful can’t be replicated as-is across your organization. It’s always

wise to know what values your brand projects before you commit to change.

Insight #10

“You’ve got enemies? Good. That means you actually stood up for something in your life.”

- Eminem

Reflect: How will you know when your marketing has succeeded?

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Presentation created by Chase Jennings

Insights by Moe Abdou