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This is a framework I am using to talk about Social Media, Social Networking for startup companies. Similar methodology applies to small and medium businesses.
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@GLFCEO : Presenting #SocialMedia 4 #StartUps
@GLFCEO : Why #StartUps should be using #SocialMedia?
@GLFCEO : 2 reach prospects, influencers, build communities!
@GLFCEO : 2 answer questions, respond…
@GLFCEO : 2 find out what ppl are saying …
@GLFCEO : Who should be doing it? – Everyone!
@GLFCEO : Publish social media policies/guidelines
@GLFCEO : http://socialmediagovernance.com/policies.php - catalog
@GLFCEO : Allocate time/resources: 2 listen, publish, respond
@GLFCEO : Blog Tweet Digg Flickr Facebook LinkedIn Wave which?
@GLFCEO : Pick few channels with high density of your target cust
@GLFCEO : yes you still do some of traditional marketing!
@GLFCEO : major change:many2many CONVERSATIONS!
@GLFCEO : targeting still works: ppl, groups, pages, blogs..
@GLFCEO : listening is as important!
@GLFCEO : measure: start; progress; results – adjust as needed
@GLFCEO : use tools to listen, measure, manage
@GLFCEO : best time to start? Yesterday !