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This presentation was presented by Michele D Alena in Milano SMAU 2010, biggest ITC expo in Italy.
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Social media communication for companynetwork :
the model of Italian Slovak Chamber of Commerce
1- INTRODUCTION2- THE SYSTEM3- THE ECOSYSTEM OF ISCC COMMUNICATION4- SO WHAT?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?b- HOW TO ORGANIZE “TO DO” EVERYDAY? c- WHICH ARE THE RESULTS?
4- SO WHAT?5- CONCLUSIONS
INDEX
Social media and the „men at work“: sometimes it’s a unbridgeable distance
“We come from a different culture. In industry,the important thing is to do,
not pretend to do or promote others work.”[Cesare Azzali, Director General of Industrial Union, at “Parma 2.0”]
1- Introduction
The communication system of ISCC was launched on experimental bases, in a context
where the paper is preferred to the screen,
where the smart phone is used like a regular phone,
where Facebook is something that distracts you from work.
Innovation is not anymore for lonely runners
The conformation of the Italian economy, largely made up of small and medium-sized enterprises, and
especially the recent changes in the economy market,
have created conditions for changing the view..
strategic allies and partners
Are the premises.. ..to maintain competitive ability in global markets,
..to overcome their size limitations and reach a sufficient critical mass, typical of medium-large enterprises.
They create a positive effect on the competitiveness of system.
Company networks
“Doing business networks. From clusters to wide networks: A new way to the competitiveness”
Today, the challenge is to teach different actors how to design innovative forms of trans-regional
and trans-sectorial networks.
Investments in intellectual and relational capital help networks to maintain long term sustainability,
and ability to make profit.
Italian SlovakChamber of Commerce
• It’s an international no profit organization
• Its aim is to promote, support and safeguard the cooperation and trade as well as industrial, financial and cultural relations
between Italy and Slovak Republic
• It has been operating for eleven years in the historical centre of Bratislava, it is devoted to the continuous innovation of the Italian
entrepreneurship and continuous development of the local economy
2- The system
Italian Slovak Chamber of Commerce
Is an international networkhelping businesses, professionals and institutions with the processes
of internationalization and promotion.
Is a cross-networkproviding continuous support, clear advantages,
accurate information and activity of lobby.
Italian SlovakChamber of Commerce
300 associated members
95% are SMEsImportant presence of strong brand
exposure of the community to the public in Slovak Republic
Heterogeneous company profilesboth in size and in market sectors
community = network of companies
Community -> Italian-SlovakNetwork of companies -> associated with CCIS
The objectives of the system
Promote Italian way and Italian - Slovak community
Themes? •CSR,
•Italian-Slovak community activities, •conversations with business community,
•research, innovation
what network needs
•reinforce the identity of community•qualify internationalization
•inform about CSR of the Italian community in Slovakia•promote competitiveness of the community
•qualify the territory
camitslovakiaCorporate communication
italoblog.itblog in Italian
italoblog.skblog in Slovak
infoCCIS weeklyarticles of the week
infoCCIS monthyInsights monthly
Estthe institutional reviw
event B2C
event B2B
WEB BLOG NEWSLETTER JOURNAL EVENT
3 – THE ECOSYSTEM OF ISCC COMMUNICATION
On line and off line tools combine ability to involve different sensitivities and target groups. They allow economic sustainability.
4- SO WHAT?
a- HOW TO BE ECONOMICALLY SUSTAINABLE? b- HOW TO ORGANIZE DAILY TO DO?
c- WHAT ARE THE RESULTS?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?
We look for partnerships to support the network allowingeach member possibility to gain visibility that only few could afford
In addition to communications package offered to partner members, available communication channels allow selling conventional advertising
space.
Thanks to these areas, the ecosystem of communication CCIScreates value by producing profitability
Active participation in the conversation online offers our partners possibility to develop unique projects.
(Examples PwC, Unicredit, Elips ,...)
WEB: Chamber of Commerce’s showcase
Web number: (last 6 month)
Users:
8.457 Visits
33.715 Pageviews
3,99 Page/Visit
02:57 min Avarage time on site
Publications:
52 news Slovakia
26 collaborations offerts
26 tender
20 news CCIS
10 activity partners
Banner 210x87 pxBanner 210x87 px
EditorialEditorial
Banner PartnerBanner Partner
BLOG: web 2.0 in italian language
italoblog.it numbers:
Users:
15.747 Pageviews (last 6 month)
9.242 View video
7.916 Visit (last 6 month)
5.198 Absolute unique visitors (last 6 month)
2.017 Flickr profile visits
00:02:21 Avarage time on site (last 6 month)
Publication:
189 Video productions
235 Articles published
669 Photos published Strillo – link in home page to PR articlesStrillo – link in home page to PR articles
Video interviews
PR
Live streaming from events
Video interviews
PR
Live streaming from events
Banner PartnerBanner SponsorBanner PartnerBanner Sponsor
GeolocatizationGeolocatization
Galleria fotografica
Events Storytelling
Galleria fotografica
Events Storytelling
italo.sk: blog in Slovak language
In Slovak web there is a lack of blog and 2.0 portals
Case studies:UNICREDIT CORNER
Case studies:Tax&Legal Allert
PRICEWATERHOUSECOOPERS
NEWSLETTER the remainder of the week
infoCCIS weekly numbers:
2.891 Contact:
33 newsletter sent
100 cc news slovakia
200 cc blog entries posted
Banner partnerBanner partner
Notice from web and blogNotice from web and blog
Info CCIS: monthly magazine printable
infoCCIS monthly numbers: (from october 2009)
2.891 mail contact
3986 total views
7 newsletter sent
86 total pages
Banner partnerBanner partner
InsightsInsights
Info CCIS: monthly magazine printable
Advertisement 1/9 - 70x55 mmAdvertisement 2/9 - 70x115 mm
Advertisement 3/9 - 70x188 mm
Advertisement 1/9 - 70x55 mmAdvertisement 2/9 - 70x115 mm
Advertisement 3/9 - 70x188 mm
Advertisement A4 - 297x210 mmAdvertisement A5 - 110x188 mmAdvertisement A4 - 297x210 mmAdvertisement A5 - 110x188 mm
pr1 page- 2200 typespr1 page- 2200 types
1/9
2/9
3/9
MAGAZINE: communication quality
Est numbers:
2.000 Printed copies
500 copies sent
5407 total views
4 numer per year
48 pages per number
Targeted and public EVENTS
Event numbers in 2009:
18 social events
7 Istitutional activities
13 Promotional activities
1 festival
Dolcevitaj: the festival
Dolce Vitaj 2010numbers:
30 events
4 main sponsor
8 media partner
4 local partners Poprad
2 local partners Košice
50 billboard posted for 2 months
10.000 visitors expected
Dolcevitaj: the moment of italian-slovak community
Social media
250
1.851
126125
66194
57
Case study:Intrasystem communication
Case studies:Opinion leader spontaneous comment on ISCC
Partner and sponsor
b- HOW TO ORGANIZE DAILY TO DO?
Project manager: consulency, research, guides and teach the internal staff
Account and community manager: internal reference that maintains contact with partners and manages platforms
Designer: graphics, video editing, live video, research, infographics
C - WHAT ARE THE RESULTS?
Communication system of ISCCprovides
quality positioning on the web for its network of associated members
Online reputationfor companies and managers
181 news on web
320 Blog articles with 262 video and 754 photos
54 weekly newsletter
12 monthly newsletter
3 numbers of EST
18 events
Daily communication with our stakeholders
(1 set-31 ago)
139 500Total click (sept 2009 - aug 2010)
Camitslovakia Italoblog Italosk Youtube Facebook Issuu
83576visualizzazione di pagina
29 050visualizzazione di pagina
649visualizzazione di pagina
13085Total video views
1722visualizzazione di pagina
11418readers sum
21504Visite
15 185visite
415visite
13021visitatori unici assoluti
10 887visitatori unici assoluti
213visitatori unici assoluti
web focus: quality(1 set-31 ago)
In Slovakia there are
In Italy there are
Members of ISCC have understood that is common to search the references of its partners, clients
and customers on google
900.000 Facebook users
2,3 milioni users on line
5,6 milion Facebook users
23 milion User on line
Looking for associated companies?Looking forAlberto Russo Elips..
Because, if they wont find you on Google you don't exist
If you search our member companies on google...you will find them with us
Placement of names and keywords on : Italoblog Camitslovakia ItaloVideo
aziende italiane in slovacchia 2,3 5
reti di imprese in slovacchia 1,2,3,4,8
VVMZ 4.5 6
fotovoltaico slovacchia 2
pvs in bloom 3
Air Dolomiti slovacchia 3 16
Austria Trend Slovacchia 14 12.13
Green Tree slovacchia 2.3 4.5
HLG STAV slovacchia 3,4,8 1.2
Turismo Bergamo 1.2
Unicredit Slovacchia 5.6
MEDEA Slovacchia 8
dolce vitaj 2.3 4.5
VUB slovacchia 1.2 11
innovazione slovacchia 1.2
vito bovoli slovacchia 1.2 8
fondi strutturali slovacchia 4.11 19
Alberto Russo Elips 1,2 6
Thanks
professional social media communication
we made known our network and activities of the member companies
as no other chamber of commerce ever did.
From quantity to quality
5- CONCLUSIONS
Today the members of the CCIS know the potential of the Web 2.0 as a strategic information tool.
Most have realized its potential to enhance:•efficiency•flexibility•creativity
More than elsewhere, in B2B networks, trust and transparency help to promote stability of the relations and achieve success.
In Web 2.0 trust and transparency are the result of a constant conversation.
The CCIS is supporting conversations of its partners and is monitoring achieved results
in order to build more robust networks.
6- CONTACTS
Italian – Slovak Chamber of Commerce
[email protected]@gmail.com
www.camitslovakia.skwww.italoblog.it
www.twitter.com/italoblogwww.twitter.com/italosk
Michele d’Alena
[email protected]: +39 3495351731| skype: micheledalenawww.linkedin.com/in/micheledalenatwitter.com/micheledalena
