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How to Develop a Social Media Marketing Strategy, particular for Microsoft Informaiton Technology Professionals
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SOCIAL MARKETING IN 2011 FOR MICROSOFT PROFESSIONALS
Mark Tabladillo Ph.D.MarkTab Consulting Atlanta Code Camp – June 25, 2011
Abstract
Developing a social media platform is a challenge for high‐end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.
About MarkTab
20 Years in AtlantaConsulting since 1998; Incorporated 2003
Part‐Time Faculty at University of Phoenix
SAS and Microsoft ExpertPresenter since 1998 at conferences like TechEd and SAS Global Forum
Web Development since 1995http://marktab.com @MarkTabNet
How to Develop a Successful Social Media Strategy
1• How to Discover your Best Personal Focus
2• How to Choose Social Media Partners for 2011
3• How to Commit to Continuous Improvement
MarkTab Recommended Framework
Science by Degrees?What is the Scientific Method
Plan‐Do‐Study‐Act
W. Edwards Deming
Plan
Do
Study
Act
How To Apply PDSA
Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn
The Extremes of Measurement
Don’t Underestimate What Can be MeasuredHowever, Science Cannot Prove:
Logic and MathematicsMetaphysical TruthsEthical BeliefsAesthetic JudgmentsScience Itself
Do NOT Just Copy
Deming: “They don’t know what to copy”The points in this presentation are:
NOT AdviceExperiences, Opinions, Recommendations
MarkTab Mission
MarkTab.Net/MarkTab.Com:empowers and inspires executives, architects and developers (WHO)with insights from data mining, predictive analytics and business intelligence (WHAT)to make actionable decisions (WHY)
Translucent trade secrets: how, when, where
Exercise on Discovering Your Focus
How to Develop a Successful Social Media Strategy
1• How to Discover your Best Personal Focus
2• How to Choose Social Media Partners for 2011
3• How to Commit to Continuous Improvement
How to Choose Social Media Partners1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical
Model, Logical Model>
MarkTab Physical Map
Website; WordPress
SlideShare
Linked In
YouTube
Publishing
Website
http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net, http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements, FileZillaMicrosoft Web Gallery: http://www.microsoft.com/web/gallery/
WordPress
http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements, (Mobile Apps)
SlideShare
http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional
@marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post, (Mobile Apps)
Linked In
Personal http://www.linkedin.com/in/marktabCorporate http://www.linkedin.com/company/marktab‐consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)
Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)
You Tube
http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video); Bamboo TabletSSWUG on PowerPivotAnalytics http://www.vconferenceonline.com/event/speakers.aspx?id=281
Publishing
Online PeriodicalsCo‐Founder SolidQ Journal http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo
Microsoft Community Articleshttp://msdn.microsoft.com/en‐us/library/ee412262.aspx
Microsoft Technical Support Forumshttp://social.msdn.microsoft.com/Forums/en‐US/categories/
Software: PerfectIt, StyleWriter
MarkTab Logical Map 2011
Website;
WordPress
SlideShare
Linked In
YouTube
Publishing
MarkTab Logical Map 2011
Website;
WordPress
SlideShare
Linked In
YouTube
Publishing
SearchEngines Search
Engines
SearchEngines
SearchEngines
SearchEngines
SearchEngines
How to Develop a Successful Social Media Strategy
1• How to Discover your Best Personal Focus
2• How to Choose Social Media Partners for 2011
3• How to Commit to Continuous Improvement
How to Commit to Continuous Improvement
Monitor Your Metrics (Quantitative, Qualitative)Process is Product TooStay LegalLeaders (Architects) Develop FrameworksLearners Study FrameworksShare What you Learn
Conclusion
How To Develop a Social Media StrategyLearn and Refine your Personal GoalsCreate Physical and Logical Models of Current Social Media ChoicesShare your Story to Encourage Your Own Personal Improvement
The Scientific Method
Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press.Microsoft Research. (2010). The Fourth Paradigm: Data‐Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en‐us/collaboration/fourthparadigm/Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10‐14. Retrieved from http://www.solidq.com/sqj
Discovering Your Strategy
Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press.Ferriss, T. (2007). The 4‐Hour Workweek. New York, NY: Crown Publishers.Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.
Consulting
Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada: Entrepreneur Press.Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants. Hoboken, NJ: John Wiley & Sons, Inc.Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John Wiley & Sons, Inc.
Legal
Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for Film and Television. Beverly Hills, CA: Silman‐James Press.Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know. Berkeley, CA: Nolo.
Story Telling
Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press.Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press.Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York, NY: Crown Business.Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style. Washington, DC: IslandPress.
Video
Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal Press.Clark, R. C., & Mayer, R. E. (2008). E‐Learning and the Science of Instruction (2nd ed.). San Francisco, CA: Pfeiffer.Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's Survival Guide (3rd ed.). New York, NY: SchirmerTrade Books.
Publishing
Levine, M. (2011). The Fine Print of Self‐Publishing (4th ed.). Minneapolis, MN: Bascom Hill Publishing Group.Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.
Social Media Metrics
Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in Business (2nd ed.). Indianapolis, IN: Wiley.Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.
