Post-Digital Marketing Strategy for Professionals

The Problem  

Professionals are struggling to remain relevant and meaningful to their clients in the post digital world

The Problem: Digital Disruption

About this resource  

About Influential Influential is the digital agency for professionals – we help them clearly communicate their value to attract clients, build their brand and online leaders in their field. How can Influential help? Influential offers website, branding and marketing solutions for professionals.

The Challenge

Most Professional Practices with <20 staff lack in-house digital marketing expertise

How  do  we  get  there?  

5.  Core  Product  

A big thanks to you For watching us…

Goals: Attract Clients Build An Expert Brand Grow Your Business /Career

What  you  need  to  a6ract  clients  online  

Easy  to  find  &  Well  connected  

Demonstrate  Expert  Status  

Specialised  &  Memorable  

People  have  changed  how  they  research,  choose  &  buy  your  services  

•  Research  Symptoms  Online  •  Self  Diagnose  Problem,  oIen  with  poor  results  

•  Get  advice  from  peers/friends  etc  online  

•  Want  to  deal  with  experts/specialists  

•  Check  you  out  online  before  they  call  •  Want  to  try  before  they  buy  

Word  of  mouth  sMll  ma6ers  

Influential Digital www.influential.com.au

Takes  place  in  an  online,  social  environment  

Combine  Online  and  Offline  for  maximum  ROI  

Influential Digital www.influential.com.au

OpportuniMes  for  new  clients  and  referrals  are  now  global  

How  do  we  get  there?  

1.  Know  

2.  Like    

3.  Trust  

4.  Try        

5.  Buy  

Presence,  Know,  Like,  Trust,  Prefer  

Know  

Trust  Like  

Prefer,  Try  and  Buy  

Professional  Presence  

Presence,  Know,  Like,  Trust,  Prefer  

SoluMon:  Build  a  High  Value,  Digitally  Adapted  Business  

•  Build  a  strong  online  presence  •  A6ract  High  Value  Clients  •  PosiMon  yourself  for  expert  status  •  Develop  a  remarkable  offer  

•  Deliver  a  complete,  unique  soluMon  

Presence,  Know,  Like,  Trust,  Prefer  Learn  More:  HighValueBrand.com