You put your product out into the world, AWESOME, NOW WHAT? Post MVP Strategies with Chris Clarke

Buy Gift Cards Replace the wallet

Post MVP Challenges

A good way to deal with all of this is to reflect

How did we get here? How are we adapting? Where are we going?

Conduct a Retrospective

Conduct a Retrospective

What’s  changed  or  influencing  our  market?  What  stories  can  you  tell  us  that  will  validate  where  we  are  going?  What’s  the  compe::on  doing  and  will  it  influence  what’s  planned?  Has  anything  shi<ed  or  influenced  our  strategy?  What’s  the  status  of  the  product  roadmap?  How  are  customer  using  our  products  and  what  have  they  experienced?  What’s  been  developed  or  delivered  from  the  product  marke:ng  roadmap  and  how  will  it  influence  the  channel?  What’s  the  :ming  or  status  of  the  next  product  launch?  What  has  product  management  learned  since  our  last  retrospec:ve?  What  has  product  marke:ng  experienced  since  we  last  met?  

+

Overall project retrospective + bi-weekly product steering

A good way to deal with all of this is to reflect

How did we get here? How are we adapting? Where are we going?

Minimize your feedback loop

Urban Safari

Talk to your users (often)

Pay with Points?? Whuh...?

6.54

Focus on metrics that matter

Start with 3-5 metrics for customer and business success

- % Users Who Complete a Key Workflow

- % Retention

- NPS

A good way to deal with all of this is to reflect

How did we get here? How are we adapting? Where are we going?

Steer your roadmap by your user insights rather than your business drivers

“I worry that my money is doing bad things I don’t know about”

Insight Feature

Sell the most gift cards

Business Goal Feature

Send a notification with new gift card discounts

vs

Use storytelling to share the “WHY”

Simon Sinek’s Golden Circle

Create a growth plan

In X amount of time To reach X segment

Using X channels With X budget

I want

Recap

How did we get here? How are we adapting? Where are we going?

Steer your roadmap by user insights rather than business drivers Use story telling to answer the “WHY” Create a growth plan

Minimize your feedback loop Take an Urban Safari Talk to your users (often) Focus on metrics that matter

Conduct a retrospective

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill