Social Enterprise Learning Toolkit (Product & Markets Module)

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This presentation features the Product and Markets Module of the Social Enterprise Learning Toolkit developed by Enterprising Non-Profits. The Toolkit offers a number of different learning modules and can be found on the enp website at www.enterprisingnonprofits.ca

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  • 1.Products and Markets Module #4 Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis

2.

  • Social Enterprise products/services compete in the general marketplace by:
    • Meeting a customer need
    • Being competitive in quality and price
    • Delivering social value

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 3.

  • People buy on a mixture of heart and head, but they dont buy bad products/services for their social value!

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 4.

  • What is your product/service?
  • What unique customer need does your product/service meet?
  • How are you being competitive in the market?
    • Price?
    • Service?
    • Quality?

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 5.

  • Who are you trying to sell to?
  • What do they think about?
  • What do they care about?
  • What do they really really want?
  • What price will they pay?
  • How often will they buy it?

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 6.

  • Product
  • Price
  • Service
  • Social Impact

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 7.

  • Stay on top of changing trends in your:
    • - Market- Sales - Competition
    • - Customer - Blended Values
  • Use real data and research, not just your hunch

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 8.

  • Define your product and market.
  • Does your concept render a viable Social Enterprise model?
  • How confident are you that there is a real demand for what you want to offer?
    • What evidence do you have?

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 9.

  • How realistic is it that you can successfully deliver the product or service?
  • How sustainable is your idea?
  • How will you demonstrate social impacts?

Governance Leadership Blended Value Design Products & Markets Business Operations Customer Relations Marketing Risk Analysis 10. Social enterprisesare businesses operated by non-profits with the dual purpose of generating income by selling a product or service in the marketplace and creating a social, environmental or cultural value. Enterprising Non-Profits ( enp ) is a unique, collaborative programthat promotes and supports social enterprise developmentand growth as a means to build strong non-profits and healthier communities.The program is supported by the following funding organizations: For more information onenpand different modules in the Social EnterpriseLearning Toolkit please check outwww.enterprisingnonprofits.ca