Stakeholder Profiling Analysis Explained

Stakeholder Analysis Process

Stakeholder Analysis

Profile Types

Perceptions Behaviour Key Influences

Most Common ‘Profiles’ in Australia

Loyalist

Sceptics

(Profile 6)

Passive &

Analytical

(Profile 9)

All or

Nothing

(Profile 7)

What Makes Them Tick?

Loyalist Sceptics - Profile 6

• Focused on watching for the hidden motives of others - to ensure their own safety and security

• Seek relationships with organisations that promise protection - to which their response will be loyalty and duty

• Tend to be wary of authorities - will either submit to those they trust or challenge head on those they don’t

• Are suspicious of those they have to trust -especially those closest to them

What Makes Them Tick?

Loyalist Sceptics (Cont)

• Have a problem with trusting long-term plans - and programs

• Will willingly follow a charismatic leader

• If an information vacuum is created - they will fill it themselves

• Crave certainty - as well as predictability and consistency

What Makes Them Tick?Passive - Profile 9

• Will focus on avoiding conflict - by accepting the wishes of others and forgetting their own point of view

• Are able to see all points of view

• Will postpone change for as long as possible -to avoid the anger and separation that often accompanies change

Analytical - Profile 9

• Focused on observing and collecting powerful information - which they can then use to give their own position credibility

What Makes Them Tick?All or Nothing - Profile 7

• Want the organisation to ‘get on with it’

• Are personally assertive - use confrontation to get to the ‘truth’

• Want to hear about outcomes - not promises

• Will seek to avoid failure - or being associated with failure at all costs

• Do hold grudges - and will extract revenge for any perceived wrong doings by an organisation

• Need collaboration - not competition

• Follow vocal, natural leaders

• Are drawn towards a solution - that best benefits them

Effectively Engaging Profile 6Loyalist Sceptics - Profile 6

• Must be provided with rationale and logical explanations

• Will not respond well to hyberbole - spin oremotion

• Prefer to engage with people who they perceive are ‘taking the lead’

• Respond well to people who have a clear, established role of ‘authority’

• Need to be told what their role is in the process

• Need clarity as to what is going to happen - when, where, how and why

• Prefer to engage with people they perceive as professional and informed

• Want information that is clear - and not vague in any way

Effectively Engaging Profile 9Passive & Analytical - Profile 9

• Need to have specific actions confirmed to them – what is going to happen when, why, where and how

• They need these actions to be constantly reconfirmed

• Need to understand from the outset clear performance project / campaign goals

• Have a tendency to focus on agreed milestones - as well as deadlines and timeframes, and whether they are being met

• Need to be given time and space - if they are being asked to provide direct input, feedback or a specific response

Effectively Engaging Profile 9Passive & Analytical (Cont)

• Need to be given advance notice - and warning if content and information is to be communicated to them

• Need to be engaged using brief, edited and to the point communications materials

• Just because they remain silent - don’t make the mistake of interpreting this as a lack of response or agreement

• Often they are agreeing or responding ‘on the inside’

Effectively Engaging Profile 9

Passive & Analytical (Cont)

• Do not take it for granted that their verbal ‘yes’ -will translate into a positive attitudinal or behavioural response

• Do not engage with people they perceive are being controlling or domineering - they want a collaborative and co-operative approach

• Do not engage with people they perceive as being pretentious or pompous

• Do not engage with people they perceive are trying to paint a pretty picture or falsely motivate or mislead them – this will be perceived as manipulative and the person doing the communicating will be seen as untrustworthy

Effectively Engaging Profile 7

All or Nothing - Profile 7

• Will engage with people who come across as being fully prepared at all times

• Will engage with people who get to the key points and messages - as quickly as possible

• If you make a promise to do something then you must do it –or you will lose their support and commitment

• Do not respond well to ‘fluffy communication’ – must be avoided at all cost

• Will not engage with people they perceive are trying to compete with them – want to collaborate with people

• Need clear expectations and responsibilities – will not respond well to indiscernible boundaries that appear to drag on forever