LEAN ENTREPRENEURSHIP PROJECT

NOVEMBER 2014 | SESSION #7

Mariana Taylor 152113306Gergő Kalamár 159114527

João Gomes 152114123Csilla Bus 159114516

All services, here.Search. Review. Enjoy.

Lessons.Learned#SESSION.6

VALUE PROPOSITIONWhat is the problem that we are resolving?

Customers’Needs/ wants/ desires/ problems

MORE VALUE

DELIVERED

How can we solve the problem?

1. Identification Value Attributes

3. Relative evaluation of Attributes

2. Selection of Value Attributes

4. Comparison with competitors

LANDING PAGES

Invest on a different and appeal design, clear titles and with consistency with the business … make the difference!

“Strategy is defined by what you won’t do. Excellence is defined by what you won’t do well”

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Lean Project | November 2014

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Attributes to value

Price

Easy to use

Credibility – choose the best

Time – Quick problem solving

Variety

Convenience

Value.Curve#SESSION.6

Lean Project | November 2014

Price Easy to use Credibility Time Variety Convenience0

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Value Curve Confi.pt vs. Zaask.pt

Confi.pt Zaask.pt

Landing.Page#1|2

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Lean Project | November 2014

http://confi-pt.kickoffpages.com/

Landing.Page#2|2

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Lean Project | November 2014

http://www.confi.instapage.com/

During the last two weeks we were focus on:

Remake our Interiew form and we interviewed around 15 people.

New interview form updated on Confi.pt Blog

We are working on interview more people and continue the analysis.

LastWeeks.UpdatesWorkIn.Progress

Design the Qualtrics Survey

We will present it in two versions: Portuguese and English

Waiting feedback before running out.

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Lean Project | November 2014

All services, here.Search. Review. Enjoy.

Thank you!