simplified pitch

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this is a new version of the pitch, which highlights the difference between eLEDGER and its competition - focusing on what it DOESN'T share in common with other packages, instead of features which are basically common to ALL the offerings in this market

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  • 1. CLOUD-BASED ACCOUNTS FOR SMALL BUSINESS Keep track of your business finances online quickly and easily. No software to install or knowledge about accounting required.

2. PROBLEM: it's a CHORE to do your own accounts 3. CAUSE: tools designed for ACCOUNTANTS 4. doing your accounts should be SIMPLE not beautifulX 5. Companies like Xero count their customers in thousands while literally millions of small businesses don't have a solution which works for them (and now they are abandoning Australia, without having solved this problem, to sell their wares to accountants in the US) 6. SMALL BUSINESS: 2 million (100%)SOLE TRADER: 1.3 million (65%)80,000 (3%) ACCOUNTANT 7. SOLUTION: easy to use easy to access designed for the rest of us 8. think universal remotes...pretty to look at but more expensivebasic design at a low pricetoo complex for most peopleyou don't need any expertiselots of features you never useONLY the features you need 9. you can go fromORDER 10. toPAYMENT 11. toINVOICEin literally 3 clicks 12. What customers are saying: eLEDGER is much easier to navigateI like the way it's laid out for youThis is basically the cost of a few cups of coffee, every month The most important aspect identified is work-flow 13. Product Development based on degree in Mathematics20 years in Web Development5 years SMB experience 14. FOCUS IS SHIFTINGPRODUCT DEVELOPMENTMARKETING & PROMOTION 15. MONTHLY SUBSCRIPTIONINCOME PROJECTIONSExecutive$12 per userYEAR 1:1,077 subscriptions ($25,698)Associate$8 per userYEAR 2:20,660 subscriptions ($1,087,601)Partner$10 per partnerYEAR 3:89,584 subscriptions ($7,055,271)Sales are recurring most customers in any given month will be the same customers from the previous monthFirst month free means payments are in arrears, every month 16. eLEDGER Revenue Cost of Goods SoldEBIT Year 1%Revenue$25,698 $0eLEDGER0.00%Cost of Goods SoldEBIT Year 2%$1,087,601 $0Revenue 0.00%$7,055,271 $0Gross ProfitAdministrative Costs$33,148128.99%Administrative Costs$38,0263.50%Administrative Costs$38,0880.54%$4,85018.87%Marketing$12,1001.11%Marketing$70,0000.99%Professional Fees$48,112187.22%Professional Fees$56,4405.19%Professional Fees$56,4400.80%Employment Costs$61,875240.78%Employment Costs$82,5007.59%Employment Costs$82,5001.17%$6,20024.13%Non-recurring Costs$1,2000.11%Non-recurring Costs$3,8000.05%TOTAL OPERATING COSTS: $154,185600.00%TOTAL OPERATING COSTS: $190,26617.49%TOTAL OPERATING COSTS: $250,8283.56%-$128,487-500.00%EBIT$897,33582.51%EBIT$7,055,2710.00%100.00%EBITGross Profit%$25,698Non-recurring Costs100.00%Cost of Goods SoldEBIT Year 3Gross ProfitMarketing$1,087,601eLEDGER$6,804,443100.00%96.440% 17. No Assembly RequiredMichael Mehmet CEO and Founder, MEHMETECH pty ltd