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Highlights 2013 proving simplicity becoming more and more THE winning factor - from business, science, life style, and politics.
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2013
in review@simplicityscout
2013 in review @simplicityscout
Simplicity icons take top spots in global brand
ranking – first brands to unseat “Coca Cola“
2013 in review @simplicityscout
Research on >7,500 publicly traded companies:
Unique and complex strategies have high costs
2013 in review @simplicityscout
Communication keeps skyrocketing with tools
keep getting simpler, …
Beats twitter on mobile in active users, since Sep
Significantly bigger than U.S. – past 400
Million active users, since Dec
Fastest growing social platform – approx. +100%
p.a. in active users (vs. Twitter approx. +40%)
2013 in review @simplicityscout
…fueled by simple ways of capturing moments
2013 in review @simplicityscout
Digital money becoming legitimate and valued
global currency
Price of one bitcoin surged approx. 80-fold within one year –
breaking $1,000 threshold and exceeding price of gold
2013 in review @simplicityscout
Simple and personalized smart buy service
concepts rising
Netherlands-based hotel label
breaks America – building first
property outside Europe in
New York City
2013 in review @simplicityscout
Another milestone in simplifying non-fictional
narratives published
How adversity can be an advantage –
examined and destilled into easily
digestible claims
2013 in review @simplicityscout
Simplicity credited as key driver for Nobel prize
in chemistry…
Arieh Warshel – awarded for modeling
complex checmical systems – explained that
lack of computers in the 1970s had forced
the team to strive for the simplest model
2013 in review @simplicityscout
…and simplification in physics potentially marks
next milestone towards unifying formula
Simplified mathematical description of
particle interaction discovered – enabling
calculation of complex interactions (“Feynman
diagrams“) and potentially allowing unifaction
of quantum mechanics and gravity
2013 in review @simplicityscout
The next engineering challenge to simplify
transportation – from electric cars to airliners
EADS unveiled its electric
airliner “E-Thrust“,
expected to radically
transform commercial
aviation by 2050
2013 in review @simplicityscout
Premiering in Dec on Upwave,
upon bestselling “4 hour“ books –
by Tim Ferriss (“Life Hacker“)
Premier on decoding tough-to-master tasks into
simple recipes – Tim Ferriss eXperiment (TFX)
2013 in review @simplicityscout
Everyday life eased by new technology…
“What‘s your size?“ –
Bloomingdales installs “me-ality“
in April, allowing to accurately
measure body size based on radio
wave scanning and filter matching
clothing inventory
2013 in review @simplicityscout
…and award winning simplistic design
“Tiffany’s strength is its absolute
simplicity of line, its negation of
the superfluous, essentiality as its
guiding inspiration, subtraction
as its key characteristic.”
2013 in review @simplicityscout
Increasing interest in simple, healthy nutrition
– “Superfood“ picking up
Search volume over time
2013 in review @simplicityscout
Still a long way to go for politics and legislation
– remaining tough battle ground for simplicity
#214words campaign launched by the White
House to explain “Obamacare“ (>2,400 pages
of legal text)
US Supreme Court ruling on same sex marriage
becoming benchmark for potential complexity
in answering simple “Yes/No“ questions
2013 in review @simplicityscout
New York Times draws simplicity punchline
from Thanksgiving dining advice ;)
“For all the attention we lavish on Thanksgiving turkeys, the truth
is more work does not necessarily yield a better bird.“
“Everything should be made as
simple as possible, but not simpler.“
@simplicityscout
There yet?
Wishing a simplified 2014!