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Monday ,20th
OCT.- SUNDAY ,26th
OCT. 2014
DISCOUNT FAIR SHOPBOLDAGE
.Shopping ..Quality ... Comfort
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ESSENCE
Shopping with convenience, at very good prices with a little bit of fun is
the desire of every shopper.
Going a step further to having a shopping center close to a Shopper is
an icing on the cake.
Distances, traffic congestion and high cost of transportation are
certainly issues to contend with before you can get desired goods at
pocket friendly prices
Consequently, the need to bring Brands and goods closer to the
people at discounted prices with an online platform, subsequently
arises - Just a stroll / Click away !
At SHOPBOLDAGE Discount Fair, there are just three key words-
.Shopping .. Quality…Comfort
In the beginning: SHOP & SAVE
Executive Director, Zenith Bank
Mr Shola Oladipo
Commissioning the 1st
Edition of
ShopBoldage Discount Fair
On The 29th
Of May 2014
At Lekki Horizon Hotel,lekki Lagos
1st
Edition In Pix-Opening Ceremony
1st
Edition In Pix- The Exhibition
Repackaged, Bigger & Better
INTR0
SHOPBOLDAGE is proudly Nigerian wholesale and retail membership
Club.
Offering local and foreign products at competitive prices to members
and the general public.
Every quality product has a voice and SHOPBOLDAGE is the platform
in which their worth are clearly communicated to potential shoppers.
We take your product from the conventional shops to exhibition
ground as well as online shopping platform where you can reach out to
customers real-time
At SHOPBOLDAGE, we serve as a major Marketing Solution to our
affiliates for effective Brand awareness
SHOPBOLDAGE Discount Fair is our Exhibition version ,bringing
various brands and goods to your Comfort Zone
UPGRADED: SHOPBOLDAGE Discount Fair
SHOPBOLDAGE Discount Fair will offer exciting opportunities far more
than the initial edition,
it has a bigger and exquisite Venue
An EXCLUSIVE LOUNGE for VIP visitors to the event
Also ,the stake for the RAFFLE is been pushed up to have a STAR
PRIZE of A BRAND NEW CAR
Admission to the market is FREE.
The TICKET/COUPON qualifies for raffle entry and also provides
DATA CAPTURE of all visitors.
PROJECTED AVERAGE DAILY VISITOR number is put at 500.
OBJECTIVES
To provide effective and efficient e-commerce services with the highest
service for the lowest possible cost
To help shoppers identify how best to profit from technology and
internet penetration in supply chain activities.
Providing a platform for Brands to connect with target audience at their
comfort zone.
Bringing desired products closer to Shopper at pocket friendly prices.
Opportunities for Brands to reward their loyal customers.
ATTRACTIONS
PROXIMITY
AFFORDABILITY
REWARDS
GAMES
FUN
ENTERTAINMENT
PROJECTED EXHIBITORS
FMCG Producers
Fast Food Retail Outlets
Wine(Non-Alcoholic) & Beverages importers & producers
Food drink producers
Electronics
Food Product Manufacturers
Poultry & Farm produce merchants
Beauty product Manufacturers and Marketers
Boutiques & fashion Houses
BBQ, Grill Foods ,Suya & lots more
Telecom Operators
AUDIENCE
Type of audience; Children (3-12yrs)
Teenagers (13-18yrs) Youth adults (19-49yrs)
Older adults (50 and above)
Class of Audience:
General Public Invited Guests Manufacturers
Vendors Shoppers
LEKKI VICTORIA ISLAND
IKOYI AJAH
LAGOS ISLAND
VENUE & DATE
RUBY GARDENS By Oando Filling Station,Chisco Bus Stop
Ikate,Lekki,
Lagos.
The event is a SEVEN DAY Discount Fair
Monday ,20
th OCT.- SUNDAY ,26
th OCT. 2014
From 8am Daily
THE MARKET
Provision will be made for exhibition in segments and sections.
Stands will be constructed for exhibitors
We will be having both Indoor and Outdoor
exhibitor stands in various sizes
EXHIBITION
ENTERTAINMENT ARENA
SUPPORT ACTIVITY (GAMES SECTION/ CHILDREN PLAYGROUND)
VENUE OFFERS
Open space
Large Event Hall
VIP Lounge
Adequate parking space
Perimeter Fencing
Water Borehole facility
Standby Generator
Public Toilet (on Ground) + Mobile Toilet
Proximity to and located @ the center of Lekki
VENUE OFFERS
Private security guards
Standby Police Patrol Vehicle & Fire Service Unit
The perimeter Fence will be aerially lit.
Safety Health & Environmental officers will be on parade all through the duration of the event.
Traffic Officers will be engaged for better traffic control
There will be a First Aid section to be operated by a
reputable Medical Organisation with Ambulance and Admission services.
Brand & consumer connect
The Consumer Connect Concept was developed majorly based on the known fact that music is a product (tool) that could also be packaged to create a
platform for participation of both visitors and exhibitors.
Therefore we will create an opportunity for Brands and consumers to utilise the window created by the Entertainment platform to bond(connect) for mutual
benefits.
DJ ,Dancers, Entertainers and comedians will be available to help achieve this purpose.
This concept also offers great opportunity for brands to buy into the event
towards creating a special segment that will be dedicated to the specific brand(s).
To buy into the Brand connect platform, will require subscription for slots.
Subscription rates are as follows: * 30minutes Brand/Consumer Connect goes for N20,000.00 *20 minutes Brand/Consumer Connect goes for N10,000.00
*10 minutes Brand/Consumer Connect goes for N5,000.00
SUPPORT ACTIVITY
Games Section (snookers, Table soccer, computer & other indoor
games) will be available.
Kiddies Playground Varieties of kiddies play sets will be deployed for
children use at the fair. Trained supervisors will be available to ensure safety and control.
There will be gifts for kids who visit the playground.
RAFFLE PRIZES
STAR
PRIZE
RAFFLE PRIZES
Raffle Prizes Generator(5.3KVA)
Home Theater 32inch LCD TV
Scholarship for Twins Shoppers
Consolation Blackberry Phone
I Phone Nokia Phone Bags of Rice
Live Chicken Digital Camera
Vegetable Oil Recharge Cards
SPACE ALLOCATION
1 No. Stand Alone PLATINUM EXHIBITOR-Indoor (48 X 48ft)(225sqm) - N1.2M
31 Nos. GOLD EXHIBITORS-Indoor (15 x14ft)(20qm) – N280,000.00
6 Nos. SILVER EXHIBITORS-Outdoor (12 X 12ft)(16sqm) – N150,000.00
14 Nos. BRONZE EXHIBITORS-Outdoor
(7 X 10ft)(12sqm) - N100,000.00
PAYMENT TERMS: Full payments are expected on or before 6th of October 2014
Please find below our Bank Details:
Bank: FCMB Account Name: Boldage Logistics Services Ltd.
Account No. : 2236938019
SPONSORSHIP OPTIONS
PLATINUM SPONSORSHIP– N4.0M
OPPORTUNITIES : Free Stand Alone PLATINUM (indoor) Space Allocation (48 X
48ft)-225sqm
Mention in Publicity Materials(Jingle & TVC)
Logo Display on all Publicity Materials
1hr Brand Segment for 7 Days @ The Entertainment Platform
Full Page AD on Back Cover Page of Opening Ceremony Programme
Full Page AD on Back Cover Page of Post Event Brochure
Free 9 months advert on www.shopboldage.com
Have your product uploaded online (www.shopboldage.com)
for sales.
GOLD SPONSORSHIP– N2.5M
OPPORTUNITIES :
Free GOLD(indoor) Space Allocation (15 X 14ft)-20sqm
Mention in Publicity Materials(Jingle & TVC)
Logo Display on all Publicity Materials
30 mins Brand Segment for 5 Days @ The Entertainment Platform
Full Page AD on Inside Back Cover Page of Opening Ceremony
Programme
Full Page AD on Inside Back Cover Page of Post Event Brochure
Free 6months advert on www.shopboldage.com
Have your product uploaded online (www.shopboldage.com) for sales.
SILVER SPONSORSHIP– N1.5M
OPPORTUNITIES : Free SILVER(Outdoor) Space Allocation (12 X 12ft)-16sqm
Mention in Publicity Materials(Jingle & TVC)
Logo Display on all Publicity Materials
15 mins Brand Segment for 5 Days @ The Entertainment
Platform
Full Page AD on Run Off Page of Opening Ceremony Programme
Full Page AD on RUN OFF Page of Post Event Brochure
Free 3months advert on www.shopboldage.com
Have your product uploaded online (www.shopboldage.com)
for sales.
SPECIFIC BRANDING OPPORTUNITIES
The following Specific Branding Opportunities are available for take:
•Kiddies Playground - N500,000.00 for 7days •Games Centre- N200,000.00 for 7days
•VIP Lounge -N1M for 7days •Car Park -N500,000.00 for 7days
•Star Prize (A Car) -N2M
Attractive Benefits therein: *Have the above branded with your name and Logo
*Have your brand on every ShopBOLDage campaign materials. *Run a free 1month advert on our online shopping platform
(www.shopboldage.com). *Have designated stall’s’ for your products throughout the discount fair.
*Have your name/Logo on ShopBOLDage sponsors’ canvass.
*Have your product uploaded online (www.shopboldage.com) for sales.
PUBLICITY
Web buzz will be created on social networking sites like facebook, twitter, eventbrite,vconnect & other social media platforms
A facebook page has already been created exclusively for the project: www.facebook.com/shopboldage
The website will also be used as a marketing and awareness tool www.discountfair.shopboldage.com
Countdown to Shopboldage Discount Fair will also be seen on the
various social media platforms TVC & Jingles will be done on Radio, TV and Print media
TV/RADIO Stations will partner with the project as the
OFFICIAL TV/RADIO STATION
Writers on print media will also be engaged to write about the project Leafleting activity
A 3 DAY road show will be staged where Promo team will distribute leaflets at the major points and routes by THURSDAY,FRIDAY &
SATURDAY preceding the event
Outdoor Billboards/Banners These will be positioned at strategic locations before the event
EXHIBITION GROUND FLOOR PLAN
PARTNERS
Bra
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Fair Offices:
Lekki- J163 Road 5,Ikota Shopping Complex, VGC Lekki
Tel: 08187350152
Gbagada- Mabinuori Dawodu Street, Gbagada Estate Phase 1,Gbagada
Tel: 08089250936
Email: [email protected]
Web: www.discountfair.shopboldage.com
