Shahadat dissertation

“CONSUMER PREFRENCES VIS-A-VIS TO BSL IN BHILWARA, CHITTORGARH & NIMBAHERA”

DISSERTATION REPORT

(4th semester)

Submitted towards partial fulfilment of

Two year MBA degree program

(Session 2010-2012)

Mewar University

(AFFILATED BY UGC)

NH-79, GANGRAR, CHITTORGARH (RAJ)

Under the Guidance of: Submitted By:

Miss.:- Bhanu priya mam Mr. :- Shahadat khan Pathan

1

PREFACE

Training in business organization infuses among students a sense of critical

analysis of the real managerial situation to which they are exposed. Our institutions has

given me opportunity through training to get aware of and cope with fast rate of changing

technology, management policies, quality and productivity etc. This is a bold attempt to

bridge the gap between the ‘world of work’ and ‘studies imparted in the institutions’.

This training enables me to apply theoretical knowledge to practical situations,

appreciate the sense of responsibility, importance of discipline, punctuality and the

psychology of worker and their habits which makes me more professional and near to the

world of technology and team work. Industrial training brings out better citizens, better

technocrats and better diplomats out of us.

I was lucky to get an opportunity to work in one of the top company of clothing

sector, i.e. LNJ Group, Bhilwara popularly known by their product BSL . The purpose of

this training was to gain knowledge about the industry, how it works and also to see the

environment of the industry. I joined the training not only for these purposes, but also to

learn something about operation of the machines and construction of spinning machines.

This report is a written account of what I learnt and experienced during this period.

I wish, those going through it, will not only find it readable but will also find many useful

information’s for future references.

ACKNOWLEDGEMENT

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No task is a single person effort. Same is with this project. Thus I would like to extend

my sincere thanks to all those people who helped me in accomplishing my project.

My report initiated with Mr. V.B. ARORA and DR. KUSAM BHATT Bhilwara Spinners

Limited who accepted me in spite of my inexperience in the field and gave me the

opportunity to work and learn with them in BSL Suiting’s Limited Bhilwara.

DR. KUSAM BHATT BSL Suiting’s Limited. Deserves my heartiest gratitude for this

liberalism towards the scholars. He is kind enough to give necessary guidance and data

related to company which helps me in completion of this project in a planned and

systematic manner and I am highly indebted to him.

I would like to thanks my college and professor who given an opportunity to me for

provide a good place for my summer training.

I also hereby thank my survey respondent as they are most

valuable and indispensible part of my project and also my relatives which also take time

to share their experience.

Shahadat khan Pathan

3

EXECUTIVE SUMMARY

Consumer satisfaction is the prime requirement of an organization to succeed in

achieving its goal and to expand a business or to sustain it one must know that what are

customer requirement and efforts a company is taking in turn to satisfy their needs and

demand. So my training project objective is also in line with the company main objective

that is to analyze consumer expectation from a yarn supplier of Bhilwara domestic

market and to find out positioning of BHILWARA SUITING LIMITED as a supplier.

I basically adopted primary research in turn to understand the consumer perception. In

this primary type of exploratory research I used subjective interview methodology

After my research I found that Consumer considers Bhilwara spinners as a medium

priced yarn supplier and expect more prompt services from the company and my

analysis also show that if company want to cater more customer they should adopt all

type of payment mode and my finding also reveal the fact that most of consumer prefer

more than one suppliers so we should try to snatch other supplier’s consumer base and

customers prefer it over other local suppliers and it has reasonable price which is

justified.

At last of project I recommended that Company has relevant pricing strategy and

customers are satisfied with quality given by them at the reasonable price so they should

continue this pricing strategy. And also as RSWM is the different brand under same

umbrella of LNJ group so they have 2 different brands catering to serve two different

segment of consumer so overall LNJ group strategy is justifiable but one third part of

portfolio that is lower grade quality product is not formed by them so they should also try

to cover this segment under their umbrella brand. They should also examine Production

features properly in turn to increase quality parameter by reasonable cost reduction.

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TABLE OF CONTENTS

S.No. Particular Page No.

1 Industry profile 6-12

2 Company Profile 13-42

3 Research Methodology

1 Title of study

2 Objective of study

3 Type of Research

4 Sample Size and Methods

of selecting sample

43-48

4 Analysis and Interpretation 49-60

5 SWOT Analysis 61-62

6 Conclusion 63-64

7 Suggestions 65-66

8 Appendix : Questionnaire 67-70

9 Bibliography 71-72

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CHAPTER-1

INDUSTRY PROFILE:

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India Textile Industry is one of the leading textile industries in the world. Though was

predominantly unorganized industry even a few years back, but the scenario started

changing after the economic liberalization of Indian economy in 1991. The opening up of

economy gave the much-needed thrust to the Indian textile industry, which has now

successfully become one of the largest in the world.

India textile industry largely depends upon the textile manufacturing and export. It also

plays a major role in the economy of the country. India earns about 27% of its total

foreign exchange through textile exports. Further, the textile industry of India also

contributes nearly 14% of the total industrial production of the country. It also contributes

around 3% to the GDP of the country. India textile industry is also the largest in the

country in terms of employment generation. It not only generates jobs in its own industry,

but also opens up scopes for the other ancillary sectors. India textile industry currently

generates employment to more than 35 million people. It is also estimated that, the

industry will generate 12 million new jobs by the year 2010.

India textile industry is one of the leading in the world. Currently it is estimated to be

around US$ 52 billion and is also projected to be around US$ 115 billion by the year

2012. The current domestic market of textile in India is expected to be increased to US$

60 billion by 2012 from the current US$ 34.6 billion. The textile export of the country was

around US$ 19.14 billion in 2006-07, which saw a stiff rise to reach US$ 22.13 in 2007-

08. The share of exports is also expected to increase from 4% to 7% within 2012.

Following are area, production and productivity of cotton in India during the last six

decades:

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YearArea in lakh

hectares

Production in lakh bales of

170 kgsYield kgs per hectare

1950-51 56.48 30.62 92

1960-61 76.78 56.41 124

1970-71 76.05 47.63 106

1980-81 78.24 78.60 170

1990-91 74.39 117.00 267

2000-01 85.76 140.00 278

2001-02 87.30 158.00 308

2002-03 76.67 136.00 302

2003-04 76.30 179.00 399

2004-05 87.86 243.00 470

2005-06 86.77 244.00 478

2006-07 91.44 280.00 521

2007-08 94.39 315.00 567

2008-09 93.73 290.00 526

Though during the year 2008-09, the industry had to face adverse agro-climatic

conditions, it succeeded in producing 290 lakh bales of cotton comparing to 315 lakh

bales last year, yet managed to retain its position as world's second highest cotton

producer.

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INDIAN TEXTILE INDUSTRY SCENARIO

The textile industry occupies a unique place in our country. One of the earliest to come

into existence in India, it accounts for 14% of the total industrial production, contributes to

nearly 30% of the total exports and is the second largest employment generator after

agriculture. The textile policy aims at achieving the target of textile and apparel exports of

US $50 billion by 2010 of which the share of garments will be US $25 billion. The main

markets for Indian textile and apparels are USA, UAE, UK, Germany, France, Italy,

Russia, Canada, Bangladesh and Japan.

The Indian textile industry has been undergoing a rapid transformation and is in the

process of integrating with the world textile trade and industry. The change is being

driven by the progressive dismantling of the MFA and the imperatives under the WTO

norms.

Indian textile industry has some inherent strengths:

Tradition in textile and long operating experience.

Large and growing domestic market.

Strong raw material base.

Production across entire textile value chain.

Stable, low risk economy, safe for business growth.

Easy availability of abundant raw material like cotton, wool, silk, jute.

Widely prevalent social customs.

Variety of distinct local culture.

Constructive geographic and climatic conditions.

There is no denying the fact that india is competitive enough and will become even more

competitive. China has probably already reached its peak and further improvements may

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not be dramatic, henceforth. In spite of the Chinese dominance, india has a fair

opportunity to grab a substantial stake in the projected garment market share.

According to PHD Chamber of Commerce and Industry (PHDCCI), post-MFA, India’s

market share is in the US is expected to go upto 15% from the present 4%. In the EU,

the market share increase is expected to be 50% from the current 6% to 9%.

Today, modern techniques, electronics and innovation have led to a competitive, low-

priced textile industry offering almost any type of cloth or design a person could desire.

With its base of low cost labour.

Indian Textile targets to be achieved by the end of Eleventh Five Year Plan (2007-2012)

Market size => US $115 billion.

Export target => US $55 billion.

Domestic Market => US $60 billion

India’s market share in world textile trade to grow from 3% to 8%.

12 million additional jobs.

Investments => Rs. 150,600 crore.

India is presently exporting garments worth US $6 billion, whereas with the WTO regime

in place, India can increase the production and export of garments to US $18-20 billion

within the next 5 years. India should take adequate measures for capturing its market by

promoting the development in this sector. Concerted efforts are needed in cotton

research, technology generation, transfer of technology, modernization and upgrading of

ginning and pressing factories and an aggressive marketing strategy.

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TEXTILE INDUSTRY IN RAJASTHAN

During the recent years Rajasthan has emerged as one of the leading cotton producing

State of the country with about 14 lacs bales of cotton produced in the year 1998-99. The

textile sector of Rajasthan occupies a pride of place in the Indian Textile Industry. State

is a leader in manufacture of blended yarn to the extent that it contributes about 40% of

the total synthetic blended yarn export of the country. The state has good presence in

cotton yarn, fabric and synthetic fabrics.

The state is a major producer of wool, producing about 16 million kgs per year, which

constitutes about 42% share in India’s total wool production. The wool produced in the

state is of crude quality and mostly suitable for carpet yarn, though with some blending in

small quantities with imported merino wool are also used for fabrics.

The Textile sector of Rajasthan occupies a pride of place in the Indian Textile Industry. It

contributes to about 40% of total synthetic blended yarn export of the country. As on

March, 2000, there were 146 large and medium textile units running in the state. The

total investment in these units is Rs. 3673.30 crores and they provide direct employment

to about 81,425 workers. Taking into account the forward and backward linkages textile

industry stands as the second largest employer in the state, next to agriculture. The

textile units in the state have about 10 lacs Spindles and about 5000 Roasters.

Within Rajasthan the Textile sector directly employs about 3 lacs people and 5.6 lac

persons are indirectly associated with it. The significance of the sector in the State’s

economy can be gauged by the fact that an estimated 10% of State’s population is

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dependent for their livelihood on this sector. The textile industry of the State has a very

wide network of forward and backward linkage. It is typified by the growth of man-made

textile and garment producing industries.

TEXTILE INDUSTRY IN BHILWARA

Bhilwara city had the birth of the textile industry way back in 1961 when LN

Jhunjhunwala set up his first unit to manufacture synthetic yarn. The unit is known as

Bhilwara Spinners Ltd. Today Bhilwara is a prominent and leading manufacturer,

exporter and supplier of world-class Suiting’s, Flock Fabrics and Yarn.

The state of Rajasthan has a deep rooted tradition for textiles. 69 out of 892 spinning

mills in India are located in Bhilwara district, Rajasthan which consists of Spinning,

Weaving, Dyeing, Processing and Printing units. Majority of these industries are

affianced in the process of manufacturing synthetic blended yarn which accounts to 40

percent of the total yarn manufactured all over India. It has an investment of $ 53 million

USD with an employment of 59,383 people in the textile industries. Bhilwara has

emerged as India’s largest manufacturer of fabrics. Also known as Textile City of India, it

is a famous industrial town in Rajasthan. It encompasses 50 percent of the total polyester

fabrics and suitings manufactured in India. The state Government of Rajasthan has

proposed to allot 300 acres of land in Bhilwara and about 100 apparel companies have

applied for land to start their industry over here.

Bhilwara emerged as India’s largest manufacturer of suitings, fabrics and yarn. Its share

in the polyester/viscose fabrics (suiting) sector is around 50% in India. The phenomenal

growth of the textile industry is something interesting if seen in the context of a similar

scenario elsewhere in the country. There is nothing special about Bhilwara to have come

to the top position in the country except the fact that the entrepreneurs are a unique lot

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with enthusiasm to have something of their own even though the initial troubles happen

to be serious.

CHAPTER-2

COMPANY PROFILE

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LAXMI NIVAS JHUNJHUNWALA(LNJ)

LNJ Bhilwara group has emerged as one of India’s leading corporate houses, in the last

four decades. The pursuit of leadership began in 1961, a journey that was initiated by Mr.

LAXMI NIVAS JHUNJHUNWALA (LNJ), whose vision and values continue to drive the

group even today.

The LNJ Bhilwara Group is a multi –product conglomerate with a global- presence, and

with business interests spanning a diverse range of industries… like Textiles, Power-

Generation, Graphite-Electrodes, Sponge- Iron, Information-Technology and IT-Enabled

services.

The Group has successfully integrated its operations into today’s Global – Economy, with

export earnings compromising over 46% of total revenue with over 20,000 employees

and 17 production units located strategically across the country.

The LNJ Bhilwara Group’s leadership in the textile industry is exemplified in the equity

that its brands enjoy in the Indian market place…. like MAYUR Suitings, BSL Suitings,

GEOFFREY HAMMONDS, LA ITALIA Fashions and SHAKUNTALAM (Ladies Wear).

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The LNJ Bhilwara Group, founded in 1961, has today grown into a strong global

presence worth Rs. 2700 crores. The Group has been nurtured into a successful growth

track by the able guidance of the Founder and Chairman-Emeritus, Mr. L. N.

Jhunjhunwala. Currently, the LNJ Bhilwara Group stands as one of the largest firms on

the corporate horizon in India with over 20,000 employees and 20 production units

positioned at strategic locations across the country. The Group’s export earnings

comprise of 45% of the Group’s turnover.

The LNJ Bhilwara Group is a well-diversified conglomerate. It has been actively seeking

growth and profitability by investing in a variety of systematically identified businesses

making it a multi-product conglomerate with interests in a range of industries such as

textiles, graphite electrodes, power generation, power engineering consultancy services,

steel and IT enabled services.

15

http://www.rajasthanspg.com/

http://www.hegltd.com/

http://www.maraloverseas.com/

http://www.malanamodelhep.com/

http://www.bslltd.com/

http://www.bmdonline.net/



The pioneering textile division of the Group is not only a key player in the industry but

also has many firsts to its credit. The textile division has the sole distinction of producing

a unique fire retardant yarn called Trevira CS (now known as Lenzing, Austria). It is also

the sole licensee for the highly specialized yarn called Tencel. The Group has time and

again been acknowledged for its world-class quality products in the domestic market

such as Mayur Suitings, BSL Suitings, LA ITALIA Fashions, Geoffrey Hammonds

superfine Suitings and LOUIS BURTON. At the same time, their services to several

leading global brands for knitted garments have been recognized with the units garnering

top export awards in different fields for several years in a row.

The LNJ Bhilwara Group also has the largest integrated graphite electrodes

manufacturing plant in South-east Asia with a reputed clientele comprising of major steel

plants in the world. Graphite exports constitute 70% of total sales volume. An evidence of

their success can be seen in the fact that HEG, an integral part of the Group, is all set to

undertake a Rs. 450 crores expansion plan to tap opportunities in the export market. The

expansion of the Mandideep plant would double the capacity from 30,000 TPA to 60,000

TPA.

Following the success of its earlier hydro-electric power project of 15 MW at Tawa Nagar

(MP) in 1997, the Group has commissioned, India’s first IPP Hydro-electric Malana

Power Project of 86 MW in a record time of 30 months at Kullu (HP), in July, 2001 and is

set to commence work on 200 MW Allain-Duhangan Hydro Electric Project at Manali

(HP).

Little wonders then, that the LNJ Bhilwara Group of companies has been awarded IS/ISO

9001:2000 certification for setting exemplary standards in quality.

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LNJ Bhilwara Group

TEXTILES

Rajasthan Spinning and Weaving Mills (RSWM) Ltd.

Kharigram Synthetic, Regenerated Cellulosic Blended Grey, Dyed Yarn.

Mayur Nagar, Banswara Synthetic, Regenerated Cellulosic & Cotton Blended Grey yarn.

Mandpam Cotton Melange Yarn, Cotton Blended Milange & Dyed Yarn

Rishabhdev Synthetic, Blended & Grey Yarn Ringas Synthetic & Blended Dyed Yarn LNJ Nagar, Mordi Fabric LNJ Nagar, Mordi Denim LNJ Nagar, Mordi Captive Thermal Power Bagalur Cotton Yarn

Maral Overseas Ltd.

Maral Sarovar Cotton Yarn, Cotton -Knitted Fabric & Cotton Knitwear (100 % EOU)

Maral Sarovar Captive Thermal Power Noida Knitwear Noida Knitwear

BSL LTD.

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Bhilwara Yarn, Worsted, Synthetic & Silk Fabric, Garments & Accessories

Jaisalmer Captive Wind Power Generation

Bhilwara Spinners Ltd.

■ Bhilwara Synthetic, Blended Grey and Dyed Yarn

BMD Pvt. Ltd.

■ LNJ Nagar, Mordi Specialized Automotive Fabric & Furnishing Fabric

Bhilwara Processors Ltd.

■ Bhilwara Processing of Synthetic & Worsted Fabric, Tops Fibre Dyeing

GRAPHITE

HEG Ltd.

Mandideep Graphite Electrodes Mandideep Captive Thermal Power Tawa Captive Hydro Electric Power

POWER

Bhilwara Energy Ltd.

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Pathankot UBDC Stage III Hydro Electric Power Generation

Tawang Nyam Jang Chhu Hydro Electric Power Generation

Malana Power Company Ltd.

■ Malana (Kullu) Hydro Electric Power Generation

AD Hydro Power Ltd.

■ Allain-Duhangan Hydro Electric Power Generation(Manali)

Indo Canadian Consultancy Services Ltd.

Noida Power Engineering Services

INFORMATION TECHNOLOGY

Bhilwara scribe Pvt. Ltd.

Bhopal Medical Transcription Services

Bhilwara Infotech Ltd.

Bengaluru IT Services

OFFICES

Corporate office

■ Noida (NCR - Delhi)

19

Regional / Marketing

■ Mumbai■ Kolkata■ Bangalore■ New Delhi■ Ludhiana■ Amritsar■ Bhilwara

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About BSL LTD.

BSL LTD. Ltd., established in 1971 at Bhilwara, Rajasthan has emerged as a strong

global player producing over 18 million meters of fabric every year. BSL LTD. is equipped

with state-of-the-art technology. Right from raw material sourcing to product finishing,

meticulous attention is paid to detail at every stage of production. The emphasis is to

achieve shorter lead times and greater efficiency by following the proven processes of

integrated yarn preparation, spinning, weaving and finishing

The Dawn

In the days when the idea of manufacturing poly-viscose Suitings was a unique concept

in India, the second member of the LNJ Bhilwara Group, BSL LTD. was born in the

desert state of Rajasthan. The year was 1971 and the town where this happened was

Bhilwara.

Over the years, with the belief that there are no shortcuts to excellence, at BSL

LTD. BSL has moved from strength to strength.

Today, as a multi-million dollar company, and having put the Group firmly on the

international map of premium Suitings, we are one of the prominent members of the US$

750 million LNJ Bhilwara Group.

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Experience

With over quarter of a century of experience in textile manufacturing, BSL is currently

producing over 18 million meters of fabric every year.

Product profile covers material ranging from wool, wool-blended and premium

lightweight fabrics, to wool modal, Trevira wool and other specialized fabrics blended

with Lycra, Silk, Linen, Tencel etc.

and Rewards

BSL’s commitment to quality through technology and human ingenuity, has earned BSL

numerous laurels and awards like ISO 9002 quality certification besides the National

Certificate of Merit for outstanding export performance. We are ready to meet the

challenge in the years to come and take BSL LTD. to higher pinnacles of success.

BSL’s unique features

Inventive Product Mix

Specialized Fabrics

Multi-functional Fabrics

Innovative Futuristic Fabrics

Vibrant Design Studio

Product Mix

BSL offers an unmatched range of products for the discerning consumer including

Polyester Viscose, Polyester Cotton and worsted Suitings like Cashmere, Mohair,

Angora and Camelhair blends.

The range consists of

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Premium Pure wool Suitings

Luxurious Polyester Wool Blended Suitings

Finest blends of best quality Polyester Viscose and Polyester Cotton Blended Suitings.

Polyester Viscose & Polyester Cotton Blended Shirting.

BSL Yarns spun from the finest Australian Merino wool.

Fabrics

BSL has also made a mark in developing specialized fabrics for various sectors such as

medicine, hygiene, sports and leisure.

They are:

Anti-Radiation Fabrics

Fire Repellant Fabrics

Thermal Fabrics

Insulated Fabrics

Water Repellant Fabrics

Wind Proof Fabrics

Breathable Fabrics

Thermo-bonded Fabrics

MULTIFUNCTIONAL FABRICS

Always on the lookout for innovating and making a mark, BSL LTD. has developed the

following range of multi-functional fabrics.

Stay fresh: Keeps one fresh round the clock

Zero crush / Wrinkle free fabrics: Non-crushable fabric with superior crease recovery

LAD (Launder Air Dry) / Wash n' wear fabrics: Can be easily washed and worn after

air-drying

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Stain and water repellant fabrics: Repel oil, dust, grease stains and liquid spillovers

and retain excellent breath ability

Deodorant fabrics: Impregnated with special fragrances ranging from musk to lavender.

Anti-bacterial fabrics: Prevent growth of microorganisms and unpleasant odors caused

by bacteria

Ultraxx Bi: Stretch fabrics on spun base that provide freedom of movement.

Bio-Maxx: Enzyme treated / Bio-polished Polyester Viscose and Polyester Cotton fabrics

for silky handle

C-Maxx: Chemically treated fabrics for unique surface finishes and soft handle.

Micro/Viscose rich blends: 0.8 Denier spun Poly-Viscose fabrics for silky handle.

Viscose rich fabrics: Offer superior fall, feel, drape and comfort.

Rotormat/Lisa finish: Fabrics with customized Italian enzyme/Lisa surface finishes in

100% Cotton and premium blends of Polynosic, Modal, Tencel, etc.

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Innovative Futuristic Fabrics

The new age fabric range is specifically aimed at promoting good health and happy

living. It has been crafted to perfection after a breakthrough in technique, treatment and

technology. The range can be divided into four key fabric types:

Health Fabrics

Energizer: Increases oxygen absorption

of the body and gives more energy

Healing touche fabrics: Absorb the body

friendly FIR rays radiated by the sun

Anti-asthma fabrics: Gently aid in

smooth breathing

Slimmer: An anti-obesity fabric that slowly

dissolves excess body fat

Anti-diabetes fabrics: Gently aid in

maintaining the body sugar balance

Protector: A pro-vitamin C enriched fabric

that rebuilds body resistance

Ever young fabrics: Helps rejuvenate the skin

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Fashion Fiesta Fabrics

The Fashion Fiesta range comprises of

• Club Ultimate: Rich looking fabric with a

superior feel

• Stain-free and water repellant fabrics

• Peach finish fabrics: Have a real soft feel

• Aroma fabrics: Perfumed fabrics

• Duality fabrics: Change color with varying

temperatures

• Super feel fabrics: Extremely soft and

tender

Comfort Club Fabrics

• Climatizer: Balances temperature inside out

and keeps one cool in summers and warm in

winters

• Cool fabs: Keeps the inside temperature five

degrees cooler than the outside temperature

• Tropicool fabrics: Anti-bacterial, anti-sweat

fabrics with moisturizing qualities for tropical

climates

• Light weight fabrics: Extremely light in

weight

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Techno Fabs

• Fire repellant fabrics: Resistant to fire.

• Water-proof fabrics: Helps keep one dry

• Anti UV fabrics: Specially coated to block the

unsafe rays of the sun

• Bulletproof fabrics: Special yarns impregnated

with stainless steel fibers

Design Studio

All our fabrics are conceptualized and designed at our computerized Design Studio. A

highly skilled and talented team of designers and color coding experts work to produce

attractive, trend setting designs that capture the imagination of fashion gurus and

designers around the world. Our team is assisted in its creative explorations by advanced

color-matching computers that capture even the slightest of shade variances.

SHAKUNTALAM

Shakuntalam is anew range that has been especially developed for women’s wear. It is

collection of super soft, luxurious and stretch fabric. western wear fabric to style the

modern woman. inspired from Europe and designed by Mr. Cadoni, a leading designer

from Italy. name inspired from Mahakavya Abhigyan Shakuntalam from renowned poet

Kalidasa

BOTTOM WEAR

High calibre poly-viscose; cotton & wool blended range. promises superb drape and fall. excellent wearing comfort & durability. attractive colour matchings - from muted pastels to gentle earthy hues. varied selection for all needs & occasions for both work & leisure with special packing – ready to stitch option

AFTER HOURS

27

The brand introduced its exclusive ‘After Hours’ collection of eye-catching blended PV fabrics for Party Wear. This range includes fabrics that incorporate Lurex, a luminous fibre with a metallic finish look. The collection has been created by Fedrico Cadoni, the reputed Italian designer.

Besides this, BSL introduced a collection of fabrics in three exciting colour lines -- blacks, blues & whites -- named after precious stones.

THOROUGHBREDS & GEOMETRICS

Two impressive collections have been launched recently under the Geoffrey Hammonds (GH) label.

The first is the ‘Thoroughbreds’ collection. These comprise a selection of blended PV fabrics dedicated to the three basic colours of Black, White and Blue. The range is perfect for suits, jackets, trousers and even shirts.

The second is the elegant ‘Geometrics’ collection of structured fabrics, that are ideal for custom tailored jackets. These fabrics have fine patterns including stripes and checks that are integrated with traditional weaves. Besides offering a distinctive texture and sophisticated feel, the range is also available in a host of shades ranging from light to dark, sporty to sober.

DETAILS OF MACHINES

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The details about machines are:

S.NO. NAME OF MACHINE MANUFACTURER NO. OF MACHINES

1. Blender Trutzschler

2. Blow Room Trutzschler

3. Carding m/c Lakshmi-Rieter

4. Draw frame Lakshmi-Rieter

5. Speed frame Lakshmi-Rieter

6. Ring frame Lakshmi-Rieter

7. Autoconer Schlafhorst

8. Cone winding Cimmco

9. Cheese winding Text tool

10. T.F.O. Vijay Laxmi

Star Volkman

Muratec

CORPORATE INFORMATION

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BOARD OF DIRECTORS

Shri A. K. Churiwal Chairman & Managing Director

Shri Ravi Jhunjhunwala

Shri Shekhar Agarwal

Shri R. P. Khaitan

Shri B. D. Mundhra

Shri Sushil Kumar Churiwal

Shri Sushil Jhunjhunwala

Shri R. N. Gupta

Shri Riju Jhunjhunwala

Shri Nivedan Churiwal Executive Director

BUSINESS HEAD

Shri J. C. Soni

ADVISOR

Shri R. N. Gupta

CFO & COMPANY SECRETARY

Shri Praveen Jain

KEY EXECUTIVE

Shri M.C. Maheshwari Vice President (Export)

Shri AK Mehta Vice President (BPL)

Shri S.Sengupta Vice President (Spinning)

Shri V. B. Arora Vice President (Fabric-Marketing)

Shri V.K. Gupta Vice President (Weaving)

BANKERS

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State Bank of India

Oriental Bank of Commerce

The Bank of Rajasthan Ltd.

Union Bank of India

IDBI Bank Ltd.

AUDITORS

M/s A. L. Chechani & Co.

Chartered Accountants, Bhilwara

REGISTERED OFFICE

26, Industrial Area, P. B. No. 17, Gandhi Nagar, Bhilwara – 311001 (Rajasthan) India

Website: www.bslltd.com / www.lnjbhilwara.com

CORPORATE OFFICE

Bhilwara Towers, A-12 Sector-I, Noida - 201301 (NCR- DELHI), India.

Website: www.lnjbhilwara.com

WORKS

Mandpam, Dist. Bhilwara – 311001 (Rajasthan)

WIND ENERGY PLANT

Village Gorera, Jaisalmer – 345001 (Rajasthan)

GRAY YARN

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http://www.lnjbhilwara.com/

http://www.lnjbhilwara.com/

http://www.bslltd.com/

SUPPLY CHAIN OF BHILWARA SPINNERS

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Poly

1/05 Poly

1/05 Poly

1/10 Poly

1/15 Poly

1/20 Poly

1/30 Poly

2/08 Poly

2/10 Poly

2/15 Poly

2/20 Poly

2/30 Poly

3/10 Poly

3 & 4/12 Poly

Suppliers –

Raw material that is fibre is transfer from suppliers like viscose from Grasim nagada ,etc.

other than this there are other suppliers for different fibres , machine parts etc.

transportation take place through trucks

Manufacturing unit –

Mostly transportation takes place through trolleys and conveyer belt. When they get

converted in cone or cheese form they are either stored in warehouses by transporting

through trolleys or if this batch is to be exported they are packed in containers in

warehouses.

Distributors –

33

Local deliveries are made through loading tempo or trucks.

National deliveries are done through trucks.

Export deliveries are made by truck to sea port and then in ship.

MARKET ANALYSIS WITH RESPECT TO PRODUCT DEMAND

According to the overall view of the market players of yarn buyers and producers 2/30

P/V (65/35) GREY YARN and 2/30 Polyester 100% GREY YARN consist around 65% of

market demand of yarn. Other then these two count textures yarn has also prominent

market share of 15 % and rest of the proportion is constitute by various type of yarn. As

Bhilwara textile arena is framed for suiting fabric that’s why the above mention counts are

prominent in market.

In Bhilwara there are many domestic players as well as big framed players making

suiting fabric and selling them in local market, national market as well as in international

market. As the demand of

1. 2/30 P/V (65/35) GREY YARN

2. 2/30 Polyester 100% GREY YARN

3. Textures yarn

Overall constitute 80% of market share that’s why all manufacturers who are supplying in the Bhilwara domestic market produce mainly above mention three types of yarn. Products

Yarns to fashion fabrics

BSL LTD. is one of the leading manufacturers of fashion fabrics and yarns in India. We

produce a wide range of polyester viscose fabrics and premium range of worsted

Suitings, including Cashmere, Mohair, Angora and Camelhair blends.

34

BSL uses the finest Australian Merino wool for making woolen fabrics & the Low Pill

Trevira polyester for making wool blends, which are imported from Hoechst, Germany.

For making special fiber fabrics, BSL use silk imported from China.

The dyes and chemicals used for manufacturing fabric are procured leading companies

like Clariant, BASF, Ciba, Bayer and Henkel.

And, keeping up with the rapidly changing consumer behaviour towards the readymade

garments segment, BSL has made forays in this segment with ready-made trousers

under La Italia brand name. It has also recently launched a range of premium readymade

shirts and accessories under La Italia brand.

BSL Yarns

These are made from the finest Australian Merino wool that is spun to perfection on latest

manufacturing systems. Meeting the most stringent international quality standards, yarns

comprise a sizeable chunk of the company's export turnover. This is possible because of the

company's stringent quality policy and attention to detail at every stage of production.

Polyester Wool Blended Suitings

BSL's polyester wool blended Suitings offer a perfect blend of 100% Australian New Merino

Wool ranging from 22.5 to 17 microns and Treveira/ Tergal polyester. This combination of natural

and man-made fibers in 2/24 Nm to 2/100 Nm offers the best of both the worlds.

The pure Merino Wool lends it the richness and sophistication, while the polyester endows it with

an exciting fall and feel. This makes the fabric ideal for light winter, formal and party-wear for

both men and women.

BSL LTD. also offers specialized fabrics of wool blended with Lycra, Linen, Silk, Tencel, Modal

etc.

35

Polyester Viscose & Polyester Cotton Blended Suitings

These exciting modern fabrics are created through blends of the finest quality polyester, viscose

and Polyester cotton. Thanks to the most advanced weaving and processing technology, BSL

LTD. presents a fabric with yarns of 2/15 Ne to 2/60 Ne that are impeccable and finest in finish.

Purewool Suitings

Immaculate Purewool Suitings is created from the purest of raw materials--Australian New

Marino Wool in 22.5 mocrons to 17 microns with yarns of 2/24 Nm to 2/80 Nm.

Soft to touch and superior in drape, this is a result of a flawless blending of the finest wool with

latest technology. BSL LTD. Purewool Suitings are both fashionable and elegant. With an

amazing natural softness, the fabric is ideal for fashioning Men's as well as Ladies wear.

Readymade Garments

BSL LTD. is setting trends with its La Italia premium range in the world of fashion. Available in a

variety of fabrics like cotton, polycotton, polywool and polyester viscose, the premium range of

trousers has been a run away success in the readymade garment segment. The La Italia range

of trousers is available in straight, relaxed and wrinkle-free fits.

36

DEPARTMENTALIZATION AT BSL

Production Department

This department is divided into two separate sub departments

A. Spinning Department

B. Weaving Department

C. Processing Department

Spinning Department:

Spinning Department is headed by Vice President (Spinning). He is assisted by

production engineers and other personnel’s. The various processes, which come under,

the spinning departments, are as follows:

1. Raw Materials:

The common raw material used in the spinning is polyester, viscose, acrylic, nylon and

polypropylene fibers. These are received in form of bales in the gray and dyed condition.

2. Mixing / Blending:

Fibers in the requisite ratio are taken, opened and blended in the mixing blenders. During

this process water and antistatic agents are sprayed on the fibers. In grey type mixing

color are also mixed in the spraying solution to provide identification of the mixing. The

mixed material is toppled once or twice to ensure proper blending of the fibers.

3. Blow room:

The mixing is again opened to remove the waste by mixing the tough the size is reduced

and better blending of the fiber is achieved. The mixing is converted into laps to be fed

into the cards. In the new processor the opened fiber is directly fed into the cards without

the lap formation.

4. Carding

37

Feeding the lap or in opened stage the fiber are initialized as hard chips short fiber and

entanglements are removed in the form of dropping, Fly and flat strips respectively. The

product is card silver.

5. Draw frame

The draw frame silver is subjected to doubling and drafting process to parallel these

fibers and the product is uniform silver.

6. Speed frame

The draw frame silver is drafted slightly twice and wound on speed frame bobbin for the

formation of the roving.

7. Ring Frame:

Spinning of roving into yarn of required count and twist is done here at this stage.

8. Winding:

Defects present the yarn are cleared by using electronic gauges and the cleared yarn is

would in cones.

9. Cheese Winding:

Defects present in the yarn are cheeses.

10. Doubling:

In doubling twist is imparted to the yarn wound on the cheese here the doubling defects

are also removed from the yarn.

11. Packing:

After thorough checking all the cones are packed in cartoons or bags as per process and

sent to the yarn godown.

Weaving Department

This department is headed by the vice president (weaving). The various processes that

come under the weaving department are as follows:

38

1. Warping

It is done as per the program given by the design and development departments after the

approval of the marketing department. The cones that are received from the spinning

mills are fed on the creeds as per pattern and design and then warped and beamed into

the weaver’s beam.

2. Sizing:

Yarns requiring sizing or beaming is first warped and then fed into the sizing machine

that produces weaver’s beam as per requirement.

3. Drawing in:

All the ends warped into the weavers beam are to be passed through held eyes

belonging to different held frames (as per design) and then through duets of reeds to give

proper structure to the fabric to be woven as per particular supplied by design and

development department.

4. Knotting / warp typing

In the case of repeated designs all the ends of running out beam are typed to the

corresponding ends of fresh beam either on loom or away from the loom.

5. Pin Dropping:

To stop the loom in case of warp end break, each ends is provided with a drop pin. This

pinning can be done either on the loop or an away from the loop.

6. Looms:

Brawn beams are gaited on looms for which it is meant and these looms are controlled to

weave fabrics of required particulars. In case of shuttle less rooms, the weft yarn is

supplied in the form of cones only, whereas in case of shuttle looms the weft yarn is first

wound into the pin winding and then fed into the battery of loom the cloth is Woven by

the interlacement of warp and weft threads in the given sequence and wound on the

cloth rolls.

7. Grey folding and melding department:

39

Woven fabrics are drafted from the loom on the cloth rolls and is inspected, measured

and again re-inspected in this department.

8. Warehouse:

The fabrics after mending and inspection are transferred to warehouse measured,

mended and again re-inspected in this department.

Processing Department

In quest of excellence

The processing gives the fabric its final make up, shade, depth, finish and overall

appearance.

Dyeing of the various blends is done on our advanced Hisaka jet dyeing machine

and Jiggers from Intes, Italy.

BSL uses the latest Stabila Relaxing machines from Sperotto Rimer, Italy, for

completely relaxing / shrinking the fabrics.

The processing of woollen blends is done on Italian Supervelox Machines. Our

cotton blends are treated at our Mercerizing and Compressive Shrinking range to

produce shrink free fabrics.

The finishing of the fabric is done on highly automated Sellers KD Autoclave and

the latest Italian TMT 2000. The Sellers (UK) Shearing machine and Osthoff Singer (.

Rotormat from Italy handles complex processes like enzyme treatment, sand

washing, fibrellation, difibrellation, drying and softening.

Rotary Press from Mario Crosta, Italy, classical paper press from Sellers (UK) are

used to change the overall appearance and handle of the fabrics.

Superfinish from M.Tech, Germany ensures a high quality fabric for synthetic

blends.

40

All the processing stages adhere to the GFP (Genuine Fabric Process) method

that improves the tailorability of the fabric. BSL take great care to ensure that only the

best product reaches to consumer.

Dye House Department (BPL)

Dye house is an integral part of the production department. In this department about

95.5% of the polyester and 5% of viscose / acrylic are dyed, the temperature required for

polyester dying is 135 degree centigrade and for acrylic the temperature is 105 degree

centigrade.

The various processes that take place in dyeing are

1. DIDERSINE – In this various acids and agents are used.

2. DYEING – In this process color and caustic are added.

3. REDUCTION CLEARING – Under this process the material is kept at a

temperature of 130- 140 degree centigrade for 45 minutes.

4. HOT WASH – In this process the material to Ph. The acid used is acetic acid

because of its weak acidity strength.

5. ACID RAIN – This process is done to maintain Ph. The acid is again acetic acid is

used.

6. COLD WASH – Under this process the material is washed with the help of cold

water for three hours. After which the water is extracted with the help of sodium hydro

sulphate. Then the material goes to the dryer. There three types of machine available for

this purpose. They are

Machine of 100kg capacity



The main function of this department is to color and send the proportion to the

development department, here with the help of miniature, spinning plant yarn is prepared

41

and checked on computer. After approval of the top management it is sent to the party

for the purpose of selection

65%

15%

20%

product market share in %

2/30 P/V (65/35) GREY YARN and 2/30 Polyester 100% GREY YARNTextures yarnothers

42

CHAPTER -2

RESEARCH METHODOLOGY

43

ABOUT THE RESEARCH

This section basically deals with steps undertaking towards procuring the desirable data

in the shortest possible time & in the most efficient manner.

1. Title of Report: “Consumer preferences vis-as-vis to BSL in

Bhilwara, Chittorgarh, and Nimbahera”

2. Objective of the study:

To study the prevailing consumers preferences towards BSL cloths

o To find the effectiveness of BSL Suiting’s in Bhilwara, Chittorgarh, and

9Nimbahera.

o To find the satisfaction level of consumers.

o To analyze overall work environment.

3. Preparation Of Research Deign:

A research design is the arrangement of the condition for collection & analysis of

data. Actually it is blue print of research project. The research design is follows:

Descriptive Research

4. Type of Data Used :

(A) Primary Data: Questionnaire and interview

(B) Secondary Data: BSL Websites, company brochures and records, journals.

44

5. Data collection techniques:

The data was collected through interview and questionnaires

A. Questionnaire: The data was collected through open and closed ended schedule,

in which question were asked in a logical order. Each question has a specific

meaning. The data analysis is based on the data collected through these questions.

B. Interview: For making the clusters firstly interviews on survey was carried to see

which all areas are of prime importance.

6. Sample design: Sample design refers to the techniques as the procedure that

a researcher would adopt in selective items for sample.

45

7. Data Analysis & Interpretation:

Analysis of data was done by drawing inferences through what was collected as

input from the respondents. The data analysis & interpretation part is detail in the

following pages.

8. Scope of Study

A systematic approach is essential in any project work .Each & every step must be

so planned that it leads to the next step. It is usually difficult to go back & then correct the

mistakes of the previous step. Sometimes, it is impossible & if possible it involves loss

46

Research design Descriptive

Data collection method Surveys

Data source Primary &secondary

Sample area Bhilwara,Chittorgarh& Nimbahera

Sample size 75respondents: 25 each city

Sampling procedure Questionnaire & Interview

Sampling Technique Random stratified and convenient

sampling

Sample unit BSL Suitings

Type of question Structured

Research instrument Questionnaire

Statistical tools used Graphical presentation

time & energy. Planning & Organization are part of this systematic approach with a lot of

emphasis given to the interdependence of various steps.

The objective of this research is to find consumer perception regarding Suitings. For this

the sample size taken is 75 consumer and these consumers are taken from 3 cities i.e.

Bhilwara, Chiittorgarh, Nimbahera (25 from each cities) . As it is difficult to ask each and

every consumer so we have adopted the sampling procedure in which we have used the

random sampling method.

The following steps are involved in conducting the survey

1. At first I prepared the questionnaire, the questions incorporated were framed on the

basis of the conditions, basic requirements and rules of the company etc.

1. Then I went to each and every plant and took the samples of their products. There,

I distributed the questionnaire to the people I met and explained them the objective

of my research and asked them to fill the questionnaire.

2. In the same way the whole 75 questionnaire are made to fill by 3 cities consumer.

3. Then I analyzed and interpreted the data and depicted the results in the form of

charts.

4. Then the whole result is handover to the management for further actions.

47

In this way I completed the whole survey and came to know the consumer perception

regarding BSL, Bhilwara, Chittorgarh, Nimbahera.

48

CHAPTER-3

ANALYSIS AND INTERPRETATION

49

1. How did you come to know about BSL?

Advertising Media Friends Newspaper0

10

20

30

40

50

60

70

BhilwaraChittorgarhNimbaheraAverage

50

Number of Customer/Consumer Bhilwara Chittorgarh Nimbahera Average% person % person % person % person

Advertising 44 11 64 16 36 09 48 36Media 12 03 8 02 20 05 13 10Friends 40 10 24 06 44 11 36 27Newspaper 04 01 04 01 01 00 03 02Total 100 25 100 25 100 25 100 75

Interpretation: In this chart & table it show that in Bhilwara advertisement is most suitable for

company marketing but in Chittorgarh advertising & friend is suitable and Nimbahera mouth

publicity is useful.

2. Which fabric you like?

Cotton Linen Lycra Wollen Silk0

10

20

30

40

50

60


51

Number of Customer/Consumer

Bhilwara

Chittorgarh

Nimbahera

Average

Category % Person % Person % Person % Person

Cotton 56 14 28 7 48 12 44 33

Linen 32 08 40 10 16 4 29 22

Lycra 12 1 20 5 12 3 12 8

Woollen 0 1 4 1 20 5 13 7

Silk 0 1 4 1 04 1 02 3

Total 100 25 100 25 100 25 100 75

Interpretation: From my survey Cotton fabric is number one fabric preferred in three cities because cotton shows good quality standard and linen comes on second number because it is also that type of perception. So the company try to this type of market.

3. Which fabric brand is most preferred by you?

BSL Suiting's Geoffery Hammonds

La Italia


52


Bhilwara Chittorgarh

Nimbahera

Average

Category % Person % Person

% Person % Person

BSL Suiting’s

44 11 56 14 60 15 53 40

Geofrey hammonds

29 4 32 8 20 5 29 17

La Italia 16 6 8 2 20 5 15 13

Total 100 25 100 25 100 25 100 75

Interpretation: BSL Suting good brand image in market so that most people like bsl

suting. Geofrey hammonds is also good brand but it is new products come in market .

4. For how long you are associated with this brand:

6 months 1 Years 2 Years 2 0r More Years

05

101520253035404550


53


Bhilwara Chittorgarh

Nimbahera

Average

Category

% Person % Person

% Person % Person

6 Months

32 8 24 6 16 4 24 18

1 Years 20 5 44 11 32 8 32 24

2 Years 20 5 12 3 32 8 21 16

2 or more years

12 3 8 2 20 5 13 10

Total 100 25 100 25 100 25 100 75

Interpretation: Some of the consumers said that they are associated with this

brand from 6months, 1 year or 2 years. But according to my analysis 32% consumers

are linked with 1year.

5. What special attribute your brand holds?

Price

Quality

Brand positi

oning

Brand Desi

gn &

Colour0

10203040506070


54


Bhilwara Chittorgarh Nimbahera Average


Price 32 8 32 8 12 3 25 19

Quality 60 15 44 11 64 16 56 42

Brand Positioning

4 1 12 3 12 3 9 7

Brand Design & Colour

4 1 12 3 12 3 9 7

Total 100 25 100 25 100 25 100 75

Interpretation: 56% consumers think that BSL clothes quality is excellent but

remaining consumers also said that BSL clothes price is also good as compare to brand

positioning and brand design & colour.

6. BSL will be a better fabric if:

Quality

Price

Easy

to Wash

Colour Ran

ge

fabric

Range

Availa

bility

0

5

10

15

20

25

30

35

40


55




Quality 32 8 28 7 4 1 21 16

Price 116 4 24 6 36 9 25 19

Easy to wash

34 6 20 5 20 3 21 14

Colour range

12 3 12 3 20 5 15 11

Fabric Range

16 4 12 3 24 6 17 13

Availability 0 0 4 1 4 1 3 2

Total 100 25 100 25 100 25 100 75

Interpretation: 25% consumers said that BSL will be better fabric its price consider as a

key factor and 21% consumers said that it is better because of its quality and its easy

wash.

7. Your clothing budget for a year is:

Upto 1500 1501 to 5000

5001 to 10000

10001 to 20000

Above 20000

0

10

20

30

40

50

60





Up to 1500

8 2 36 9 16 4 20 15

1501 to 5000

36 9 40 10 40 10 39 29

5001 to 10000

52 13 16 4 28 7 32 24

10001 to 20000

0 0 4 1 16 4 6 8

Above 20000

4 1 4 1 0 0 3 2

56

Total 100 25 100 25 100 25 100 75

Interpretation: Clothing budget for consumers regarding BSL clothes is 1500 to 5000.

According to my analysis 39% consumers budget goes upto 5000 per year, because now

a days consumer more spend their money on mainting their status and BSL gives them

status symbol in the society.

8. Which city do you think is best for clothing purchase?

Nimbahera Chittorgarh Bhilwara0

20

40

60

80

100

120


57




Nimbahera 3 0 8 2 20 5 10 7

Chittorgarh

0 0 32 8 4 1 12 9

Bhilwara 100 25 60 15 76 19 79 59

Total 100 25 100 25 100 25 100 75

Interpretation: According to my analysis 79% consumers preferred Bhilwara for

purchasing becaus where they think that it is only place for their clothes which satisfied

their all requirement related to fabric, price, quality etc.

9. Rank to following brand as per your preference ? ( 1 Being & 6 lowest)

(A) BSL(B) Raymonds(C) OCM(D) Mayur(E) Suzuki(F) Vimal

Number of consumers

Rating

1 to 6

BSL Raymonds OCM Mayur Suzuki Vimal Total

1 15 30 4 10 6 10 75

2 40 10 5 3 7 15 75

3 10 10 4 8 8 35 75

4 3 7 14 16 20 15 75

5 5 4 11 15 18 22 75

6 0 0 16 20 14 25 75

58

10. Which place is suitable for purchasing ?

Retail Store Company Outlet

Sale0

10

20

30

40

50

60

70

80


59




Retail store

32 8 76 19 64 13 57 40

Company Outlet

52 13 20 5 24 6 32 24

Sale 16 4 4 1 24 6 14 11

Total 100 25 100 25 100 25 100 75

Interpretation: 57% consumers goes to retail store for purchasing clothes because according to

their requirement they said to retailer and retailer display different attributes to them and they can

easily able to finally purchase the cloths.

11. How much brand of BSL are you aware with?

(A) La Italia(B) Geoffery Hammonds(C) BSL Suiting’s(D) Shakuntalam(E) Ambiance (Silk)

12. Kindly rate our services on various parameters by ticking ( ) on box each head:

FEATURES No. Of consumers

Outstanding Very Good Avg Good Good

Quality of Goods 25 13 12 15

Brand Positioning 5 10 4 10

Price 20 17 6 4

Design $ Colour 6 10 10 5

60

10%

60%

80%

90%

5%

Packaging 4 5 10 10

Advertising 10 8 23 11

Availability 5 12 10 20

Total 75 75 75 75

CHAPTER-4

SWOT ANALYSIS

61

STRENGTHS:-

BSL provides reasonable price and range to the consumers.

Public recognize BSL due to is provide best quality.

WEAKNESS:-

Supply channel is not flexible.

Anadequate advertisement done on T.V.

Holdinds and banners are not provides to retailers in proper manner.

Low budget for advertisement ( approx 4% to 5% of total turnover )

OPPORTUNITY:-

Advertisement frequency should be increase through T.V., Media, Banners,

Holdings.

THREATS:-

BSL have only threats from its competitors so for this they have to maintain their

quality, range and price.

62

CHAPTER-5

CONCLUSION

63

Conclusion:

1. The project report covers 3 cities consumers i.e. bhilwara, chittorgarh, nimbahera

perception regarding their preferences towards BSL. The final conclusion drawn

from the graphs which shows that consumers are satisfied with BSL products.

2. According to survey I conclude that most of the consumers in 3 cities are

influenced by advertising.

3. Most of the consumers purchase cloths from Bhilwara market because they think

it is a place of cloths and they find different fabrics in various range, price, and

quality.

4. According to survey in all the cities consumers think that BSL is best in its quality.

5. Almost consumers preferred BSL Suiting’s as a fabric brand in compare to other

fabrics.

6. BSL suiting has their strength in lower and upper middle income group of the

society.

7. Generally its products are easily available in majority of retail shops according to

consumers.

64

CHAPTER-6

RECOMMENDATIONS

AND

SUGGESTIONS

65

Suggestions:

1. Holdings and banners which is provided to the retailers by the company according to my survey I saw that retailers are not using properly and they used as a waste material. So I want to suggest that they have to use this material in adequate manner.

2. Product range should be provided in lower and medium range.

3. Advertising should be done through media, news papers.

66

CHAPTER-7

APPENDIX

67

QUESTIONNAIRE FOR CONSUMER PREFRENCES REGARDING BSL LTD.,BHILWARA

Name: Age:

Contact No:

Shop:

1. How did you come to know about BSL?

(A) Advertising (B) Media

(C) Friends (D) News Paper

2. What fabric you like?

(A) Cotton (B) Linen (C) Lycra

(E) Woollen (F) Silk

3. Which fabric brand is most preferred by you?

(A) BSL Suiting’s (B) Geoffrey Hammonds

(C) La Italia

4. For how long you are associated with this brand?

68

(A) 6 months (B) 1 Year

(C) 2 Years (D) 2 or more

5. What special attribute your brand holds?

(A) Price (B) Quality

(C) Brand Positioning (D) Brand Design & Colour

6. BSL will be a better fabric if:

(A) Quality (B) Price (C) Easy to Wash

(D) Colour Range (E) Fabric Range (D) Availability

7. Your clothing budget for a year is:

(A) Up to 1500 (B) 1501 to 5000 (C) 5001 to 10000

(D) 10001 to 20000 (E) Above 20000

8. Which city do you think is best for clothing purchase?

(A) Nimbahera

(B) Chittorgarh

(C) Bhilwara

9. Rank to following brand as per your preference ? ( 1 Being & 6 Being lowest)

(A) BSL(B) Raymond’s(C) OCM(D) Mayur

69

(E) Suzuki(F) Vimal

10. Which place is suitable for purchasing?

(A) Retail Store (B) Company Outlet (C) Sale

11. How much brand of BSL are you aware with?

(A) La Italia(B) Geoffrey Hammonds(C) BSL Suiting’s(D) Shakuntalam(E) Ambiance (Silk)

12. Kindly rate our services on various parameters by ticking ( ) on box each head:

FEATURES No. Of consumers

Outstanding Very Good Avg Good Good

Quality of Goods

Brand Positioning

Price

Design $ Colour

Packaging

70

Advertising

Availability

Place:

Date: Signature:

CHAPTER-8

BIBLIOGRAPHY

71

Bibliography

1. http://www.lnjbhilwara.com/

2. http://www.bhilspin.com/

3. http://www.bslshuitings.com

72

http://www.bhilspin.com/

Business

Shahadat dissertation