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SEO for website content creators is the main theme of this University Marketing Summit session at Iowa State University. A step-by-step SEO workflow is included. SEO is followed by an introduction to mobile marketing site design, including casse studies from University of Evansville, University of Virginia, and St. Mary's University
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Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
SEO, Mobile and more…SEO, Mobile and more…
University Marketing SummitUniversity Marketing SummitIowa State UniversityIowa State University
December 16, 2010December 16, 2010
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 22
Our SEO goal…Our SEO goal…
Do what we can to make it easier for Do what we can to make it easier for peoplepeople using search engines to find us… using search engines to find us…
No perfect solution to the puzzleNo perfect solution to the puzzle
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33
SEO defined…SEO defined…http://searchengineland.com/guide/what-is-seohttp://searchengineland.com/guide/what-is-seo
““SEO stands for ‘search engine SEO stands for ‘search engine
optimization.’ optimization.’
““It is the process of getting traffic from the It is the process of getting traffic from the
‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’
listings on search engines.listings on search engines.
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44
SEO defined…SEO defined…http://searchengineland.com/guide/what-is-seohttp://searchengineland.com/guide/what-is-seo
““Web pages and other content… are Web pages and other content… are
shown and ranked based on what the shown and ranked based on what the
search engine considers search engine considers most relevant to most relevant to
users.users.
““Payment isn’t involved, as it is with paid Payment isn’t involved, as it is with paid
search ads.”search ads.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 55
Google dominates search use…Google dominates search use…http://www.hitwise.com/us/datacenter/main/dashboard-10133.htmlhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html
Search engine use, 4 weeks ending 12/04Search engine use, 4 weeks ending 12/04
– Google…….Google……. 70.37%70.37%
– Yahoo……..Yahoo…….. 15.07%15.07%
– Bing………..Bing……….. 9.94% 9.94%
– Ask………… Ask………… 2.54% 2.54%
– AOLSearch.AOLSearch. 1.44% 1.44%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 66
SEO…SEO…
Starting with the basics…Starting with the basics…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77
4 simple steps to success…4 simple steps to success…
““Eternal” SEO success points:Eternal” SEO success points:1.1. Good title tags on your pagesGood title tags on your pages
2.2. Good body copyGood body copy
3.3. Great contentGreat content
4.4. No barriers on your website to block the No barriers on your website to block the searchsearch
No broken linksNo broken links
Links lead to the expected contentLinks lead to the expected content– Danny Sullivan, editor, SearchEngineLand.comDanny Sullivan, editor, SearchEngineLand.com
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 88
Write for the person visiting the Write for the person visiting the site, not for search engines…site, not for search engines…
Use keywords that real people use…Use keywords that real people use…Add content carewords that people want Add content carewords that people want
to readto read
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 99
Keywords and CarewordsKeywords and Carewords
Keywords: bring people to your siteKeywords: bring people to your site
Carewords: keep people at your siteCarewords: keep people at your site
Keyword exampleKeyword example
– Online MBA degreeOnline MBA degree
Careword exampleCareword example
– Advance your careerAdvance your career
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1010
Don’t “stuff” keywords…Don’t “stuff” keywords…
The page title and description, primary The page title and description, primary headline, one subhead, twice in the text…headline, one subhead, twice in the text…
More and the page won’t seem well writtenMore and the page won’t seem well written
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1111
New pages are good…New pages are good…
Search engines visit your site often…Search engines visit your site often…
Give them new page titles to find…Give them new page titles to find…
Blogs work well for thisBlogs work well for this
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1212
News entries create new title tags…News entries create new title tags…http://tamunews.tamu.edu/http://tamunews.tamu.edu/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313
Change press release headlines…Change press release headlines…http://news.bbc.co.uk/1/hi/entertainment/4879230.stmhttp://news.bbc.co.uk/1/hi/entertainment/4879230.stm
Print versionPrint version
– ““Tulsa star: The life and Tulsa star: The life and
career of a much-loved career of a much-loved
1960s singer.” 1960s singer.”
Website version…Website version…
– "Obituary: Gene Pitney.“"Obituary: Gene Pitney.“
Steve Lohr, "This Boring Steve Lohr, "This Boring
Headline is Written for Headline is Written for
Google," The NY TimesGoogle," The NY Times
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1414
FFaculty, staff blogs…aculty, staff blogs…http://www.mitadmissions.org/ http://blogs.hbr.org/hbsfaculty/http://www.mitadmissions.org/ http://blogs.hbr.org/hbsfaculty/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1515
Case Study…Case Study…Penn State World Campus MBAPenn State World Campus MBA
Review of search resultsReview of search resultsAnatomy of a high-ranked pageAnatomy of a high-ranked page
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616
Results for “Online MBA degree”…Results for “Online MBA degree”…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1717
First page “online MBA degree” First page “online MBA degree” results…results…
Organic SearchOrganic Search– UPhoenixUPhoenix– Regis University Regis University
MBAMBA– Walden UniversityWalden University– Penn State World Penn State World
CampusCampus– Drexel UniversityDrexel University– UScrantonUScranton
Paid SearchPaid Search– UPhoenixUPhoenix– Penn StatePenn State– Cal State MontereyCal State Monterey– Post UniversityPost University– Grand Canyon UnivGrand Canyon Univ– Marylhurst UnivMarylhurst Univ– Norwich UniversityNorwich University– Capella UniversityCapella University
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1818
Results for “Online MBA degree Results for “Online MBA degree program”program”
Organic SearchOrganic Search– Penn State WorldPenn State World– UPhoenixUPhoenix– Regis UniversityRegis University– Drexel UniversityDrexel University
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1919
Yahoo, Bing: Online MBA degreeYahoo, Bing: Online MBA degree
Yahoo OrganicYahoo Organic– Penn State World Penn State World
CampusCampus
Bing OrganicBing Organic– Penn State World Penn State World
CampusCampus– Benedictine UnivBenedictine Univ
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
An “Online MBA degree”…An “Online MBA degree”…http://www.worldcampus.psu.edu/iMBA.shtmlhttp://www.worldcampus.psu.edu/iMBA.shtml
Title tagTitle tag– ““Penn State – Online Penn State – Online
MBA degree program”MBA degree program”
Page headingPage heading– ““Penn State’s Online Penn State’s Online
MBA”MBA”
First sub-headFirst sub-head– ““The Penn State iMBA”The Penn State iMBA”
First sentenceFirst sentence– ““Penn State’s online Penn State’s online
MBA degre…”MBA degre…”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121
SEO…SEO…
Examples from Iowa State…Examples from Iowa State…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2222
Keyword combinations…Keyword combinations…
Think “large to small”Think “large to small”–““Engineering” on home pageEngineering” on home page
–““Software Engineering” on program pageSoftware Engineering” on program page
–““Software Engineering faculty”Software Engineering faculty”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323
Search: Search: Scholarships Iowa StateScholarships Iowa State
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424
Search: Search: Freshman Scholarships Iowa StateFreshman Scholarships Iowa State
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525
SEO workflow…SEO workflow…http://blog.hubspot.com/blog/tabid/6307/bid/7367/9-http://blog.hubspot.com/blog/tabid/6307/bid/7367/9-
SEO-Insights-You-Must-Follow.aspxSEO-Insights-You-Must-Follow.aspx
Read your page copy first…Read your page copy first…
Write down the 2 to 3 key terms used that Write down the 2 to 3 key terms used that best reflect the main purpose of the pagebest reflect the main purpose of the page
If you have more than 2 to 3 key terms…If you have more than 2 to 3 key terms…– You might need a new web pageYou might need a new web page
Example: Financial AidExample: Financial Aid– Loans… and popular individual loan programsLoans… and popular individual loan programs– Scholarships… freshmen, transfer, graduateScholarships… freshmen, transfer, graduate
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2626
SEO workflow (1)…SEO workflow (1)…
Write the page title tag…Write the page title tag…– Up to 70 charactersUp to 70 characters
– Most popular/important element firstMost popular/important element first
Example:Example:– ““Estimator for Automatic Freshman Estimator for Automatic Freshman
Scholarships : Iowa State University Scholarships : Iowa State University Admissions”Admissions”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2727
SEO workflow (2)…SEO workflow (2)…
Write the meta description (for people)Write the meta description (for people)– Up to 150 charactersUp to 150 characters– Include the primary keyword(s)Include the primary keyword(s)– Think: what do you want people searching to Think: what do you want people searching to
first read about you?first read about you?
Example: First 75 charactersExample: First 75 characters– ““Estimator for Automatic Estimator for Automatic Freshman Freshman
ScholarshipsScholarships. Required fields denoted by…”. Required fields denoted by…”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2828
SEO workflow (3)…SEO workflow (3)…
Include top keyword in the URL…Include top keyword in the URL…
Example: Example: – Can we change this…Can we change this…
www.admissions.iastate.edu/award_calc.phpwww.admissions.iastate.edu/award_calc.php
– To this?To this?www.admissions.iastate.edu/scholarshipwww.admissions.iastate.edu/scholarship
– Or to this?Or to this?www.admissions.iastate.edu/freshman scholarshipwww.admissions.iastate.edu/freshman scholarship
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2929
SEO workflow (4)…SEO workflow (4)…
Heading tags… first visible wordsHeading tags… first visible words– One tag in H1 size headingsOne tag in H1 size headings– One or two H2 size headings can follow if One or two H2 size headings can follow if
appropriateappropriate
Example:Example:– Automatic Freshman Scholarships (H1)Automatic Freshman Scholarships (H1)– Estimate Your Award Now (H2)Estimate Your Award Now (H2)– Up to $7,000 per year possible (H2)Up to $7,000 per year possible (H2)
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3030
SEO workflow (5)…SEO workflow (5)…
Page contentPage content– Use keyword(s) approximately 5x per pageUse keyword(s) approximately 5x per page– Use at or near start of first regular sentenceUse at or near start of first regular sentence– Use in subheads and/or bullet points, in boldUse in subheads and/or bullet points, in bold
Example:Example:– ““Automatic scholarships of up to $7,000 are Automatic scholarships of up to $7,000 are
available to freshmen with strong academic available to freshmen with strong academic records.”records.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3131
SEO workflow (6)… internal linksSEO workflow (6)… internal links
Search engines will Search engines will explore further into explore further into your siteyour site
People will follow if People will follow if interestedinterested
Links should use Links should use words that also are words that also are key to the pages they key to the pages they lead to.lead to.
Majors
Bullet points w/ links
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3232
SEO workflow… (7) & (8)SEO workflow… (7) & (8)
For images on your page…For images on your page…– Use a keyword in the alt text for the imageUse a keyword in the alt text for the image
Internal links to your pageInternal links to your page– Where possible, create or negotiate 2 to 3 Where possible, create or negotiate 2 to 3
links back to your page from other related links back to your page from other related pages on the Iowa State websitepages on the Iowa State website
– If you have options: pick pages with highest If you have options: pick pages with highest traffictraffic
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3333
Easy to scan links…Easy to scan links…http://web.usfca.edu/about/why/http://web.usfca.edu/about/why/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3434
Try this to help with keywords…Try this to help with keywords…http://freekeywords.wordtracker.com/http://freekeywords.wordtracker.com/
Check these results:Check these results:– Distance LearningDistance Learning
5,4045,404– Online degreesOnline degrees
2,4712,471– Online accredited Online accredited
degreesdegrees1,4041,404
– Online college degreesOnline college degrees1,0971,097
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3535
Or this one from Google…Or this one from Google…http://bit.ly/dAdAD4http://bit.ly/dAdAD4
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3636
Resources for SEO…Resources for SEO…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3737
Google’s “Starter Guide” PDFGoogle’s “Starter Guide” PDFhttp://bit.ly/e7oE3nhttp://bit.ly/e7oE3n
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3838
““Beginners Guide”… Online or PDFBeginners Guide”… Online or PDFhttp://bit.ly/gsBRk5http://bit.ly/gsBRk5
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3939
Search engine land & Danny SullivanSearch engine land & Danny Sullivanhttp://searchengineland.com/http://searchengineland.com/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4040
SEO an hour a day…SEO an hour a day…http://www.yourseoplan.com/blog/http://www.yourseoplan.com/blog/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4141
Time for a break…Time for a break…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4242
Exploring the “mobile” world…Exploring the “mobile” world…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4343
Mobile App vs. Mobile WebsiteMobile App vs. Mobile Website
Mobile AppMobile App– Different apps for Different apps for
different devicesdifferent devices– How will people How will people
find your app?find your app?– Not easy to updateNot easy to update– Higher Higher
performance performance possible/Easier usepossible/Easier use
Mobile WebsiteMobile Website– Access from any Access from any
mobile devicemobile device– Can find using Can find using
“search”“search”– Easy to updateEasy to update– Will perform as well Will perform as well
as you build it/Not as you build it/Not great right nowgreat right now
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4444
Mobile browser use is growing…Mobile browser use is growing…http://www.netmarketshare.com/http://www.netmarketshare.com/
Percent of website visits from mobile…Percent of website visits from mobile…– January 2010….January 2010…. 1.60%1.60%– July 2010….July 2010…. 2.43%2.43%– November 2010….November 2010…. 2.96%2.96%
Percent of website visits from desktop…Percent of website visits from desktop…– January 2010….January 2010…. 98.19%98.19%– July 2010….July 2010…. 97.33%97.33%– November 2010….November 2010…. 96.79%96.79%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4545
Apple & Android both growing…Apple & Android both growing…
Percent of website visits from iOS…Percent of website visits from iOS…– January 2010….January 2010…. 0.59%0.59%– July 2010….July 2010…. 1.06%1.06%– November 2010…November 2010… 1.36%1.36%
Percent of website visits from AndroidPercent of website visits from Android– January 2010…January 2010… 0.06%0.06%– July 2010….July 2010…. 0.18%0.18%– November 2010….November 2010…. 0.31%0.31%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4646
Key design points for mobile…Key design points for mobile…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4747
Start at a “mobile friendly” page…Start at a “mobile friendly” page…
Question:Question:– ““How are you detecting a mobile device and How are you detecting a mobile device and
directing the user to a mobile version?”directing the user to a mobile version?”
Right answer to start mobile friendly:Right answer to start mobile friendly:– ““You will need to put a re-direction script in You will need to put a re-direction script in
the head of your home page. This script will the head of your home page. This script will identify if the browser is coming from a mobile identify if the browser is coming from a mobile device.” device.”
Steve LaBadie, East Stroudsburg UniversitySteve LaBadie, East Stroudsburg University
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4848
Simple, immediate impact…Simple, immediate impact…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 4949
The not-so-nice alternative… The not-so-nice alternative… the iPhone “we can do it” trapthe iPhone “we can do it” trap
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5050
Making things easy in mobile…Making things easy in mobile…
“As you go to site XYZ it will automatically create a single-column, mobile-friendly view that has navigation scaled to produce videos or slideshows so users won’t have to pinch or scan or scroll or download an app for everything.” – Robert Z. Samuels, director of mobile product
development, New York Times
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5151
The NY Times on mobile…The NY Times on mobile…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5252
Long links = easier navigation…Long links = easier navigation…
3 to 5 word links are easier to touch3 to 5 word links are easier to touch
Avoid one word linksAvoid one word links– And especially a series of single word And especially a series of single word
links placed one after anotherlinks placed one after another
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5353
Case Study…Case Study…UVA Alumni RelationsUVA Alumni Relations
Find your classFind your classRead the class notesRead the class notes
Send your new informationSend your new information
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5454
UVA magazine: easy to read UVA magazine: easy to read mobile like the NY Timesmobile like the NY Times
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5555
Following the class notes link… Following the class notes link… easy to scroll to your classeasy to scroll to your class
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5656
Sending a class note… ready Sending a class note… ready for smart phone usabilityfor smart phone usability
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5757
Easy to type on a touch screen…Easy to type on a touch screen…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5858
Case Study: Case Study: University of Evansville University of Evansville
AcademicsAcademicsAcademics on the home pageAcademics on the home page
Scan the alpha listScan the alpha listFind your majorFind your major
Connect with facultyConnect with faculty
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 5959
The home page… “Areas of Study”The home page… “Areas of Study”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6060
Easy to scroll alpha list…Easy to scroll alpha list…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6161
No finger flicks to read “History”…No finger flicks to read “History”…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6262
Get to know the History faculty…Get to know the History faculty…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6363
Case Study…Case Study… St. Mary’s University St. Mary’s University Recruitment TextingRecruitment Texting
Permission to textPermission to textHigh value participantsHigh value participants
Text languageText language
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6464
High interest students said “OK”…High interest students said “OK”…
% of inquiries opting for text updates…% of inquiries opting for text updates…
– 1,416 of 35,606…1,416 of 35,606… 4% 4%
% of applicants opting for text updates…% of applicants opting for text updates…
– 1,140 of 3,720…1,140 of 3,720… 42%42%
% of deposits opting for text updates…% of deposits opting for text updates…
– 269 of 578…269 of 578… 47%47%
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6565Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6565
Per
cen
t w
ho
ap
pli
ed
Yield: Inquiry to Applicant
Overall inquiries Inquiries who opted-in for text updates
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 66666666
Per
cen
t w
ho
dep
osi
ted
Overall inquiries Inquiries who opted-in for text updates
Yield: Inquiry to Deposit
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6767
Post-inquiry contact to increase Post-inquiry contact to increase conversion…conversion…
Text messaging each month as the Text messaging each month as the recruitment cycle unfoldsrecruitment cycle unfoldsUsing “text” writing styleUsing “text” writing style
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6868
Not yet applied for admission…Not yet applied for admission…
““Be early, catch the Be early, catch the worm. Submit ur worm. Submit ur admission admission application by Jan application by Jan 15 for priority 15 for priority consideration. Get consideration. Get info at info at www.stmarytx.edu/www.stmarytx.edu/admission.” admission.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 6969
Join our online community…Join our online community…
““Cre8 a profile on Cre8 a profile on the St Marys online the St Marys online community at community at www.BeARattler.cowww.BeARattler.com by Feb 1 to be m by Feb 1 to be entered to get ur entered to get ur $200 enrollment $200 enrollment deposit waived!”deposit waived!”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7070
FAFSA priority deadline…FAFSA priority deadline…
““This is last This is last weekend 2 finish weekend 2 finish priority FAFSA. Go priority FAFSA. Go 2 2 www.fafsa.ed.gov www.fafsa.ed.gov to submit b4 Mon to submit b4 Mon Feb 15 to make Feb 15 to make sure we get results sure we get results in time. StMary in time. StMary code is 003623” code is 003623”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7171
Merit scholarship award…Merit scholarship award…
““Bob, UR hard Bob, UR hard work has paid off! work has paid off! Congrats on Congrats on getting a merit getting a merit scholarship! Learn scholarship! Learn more about more about financial aid at financial aid at www.stmarytx.edu/www.stmarytx.edu/finaid.”finaid.”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7272
Register for Orientation…Register for Orientation…
““Bob, R u ready 4 Bob, R u ready 4 Orientation? Sign-Orientation? Sign-up is now open. Go up is now open. Go to to https://gateway.stmhttps://gateway.stmarytx.edu. We R arytx.edu. We R lookin 4ward to lookin 4ward to seeing u on seeing u on campus!” campus!”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7373
Resources for mobile…Resources for mobile…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7474
Mobile Marketing AssociationMobile Marketing Associationhttp://mmaglobal.com/mainhttp://mmaglobal.com/main
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7575
Mobile MarketerMobile Marketerhttp://www.mobilemarketer.com/http://www.mobilemarketer.com/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 7676
Thank You Iowa State!Thank You Iowa State!
Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC226 Chauncey Court226 Chauncey CourtMarshall, MI 49068Marshall, MI 49068
248.766.6425 248.766.6425 [email protected]@bobjohnsonconsulting.com
Customer Carewords Research for Online Marketing Success: Customer Carewords Research for Online Marketing Success:
http://www.bobjohnsonconsulting.com/customercarewords.htmlhttp://www.bobjohnsonconsulting.com/customercarewords.html