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Presentation given at Search Marketing World 2008 in the Crowne Plaza Hotel in Dublin April 2008
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Our ClientsDeadmans Slot
•What is holding back adoption
•What PR has to offer
•Why the rush
•Tools for use now
•What is possible
•Case studies
•Questions
Our ClientsWhy so slow?
•Exposure
•Feedback
•Fear of technology
•Time
•Age profile
•Networking
•Information overload
•Fear and ignorance
Our ClientsWhat PR has to offer
•Content Generation
•Creativity
•Engagement/Debate
•Networking
•Problem solving
•Monitoring
Why Rush!
• 1 million
•131K
•112 M
•69m
•2,000 extra
Our ClientsWhy Rush
•Traditional media constricting
•Channels not relevant
•Media Rich Demand
•Others will eat our lunch
Our ClientsWhats on offer now
Our Clients…but moving to…
SEO Press Releases
Social Bookmarking
Viral Video
Social Networking - Facebook
Our ClientsBlogs
Our ClientsSocial Networking - Bebo
Our ClientsBebo Case Study
•Bebo Site with white board drawing competitions,
polls, quizzes, advice section, photos, videos and blog.
•Daily Update of site with new material per day.
• Building of friends network.
•Creation of a You Tube (also used on Bebo) Video
featuring the making of customised ‘Blinged’ BringBanks
by Students
•Daily posting on separate Repak Blog.
Bebo Case Study•11,000 visitors.
•41 Entries.
•Over 760 Friends.
•200 Comments.
•307 Quizzes.
•Over 500 Polls
•International hits.
•Over 100 Views video
•Endorsement
•10 Entries on Blog
• Media Coverage
Our ClientsContact Details
Eoin Kennedy
Associate Director
Slattery Communications
Tel: +353 6614055