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Public relations is about building the most powerful instrument in your sales toolbox – your reputation.

Public relations is about building the most powerful instrument in your sales toolbox – your reputation.

We do this by telling your story to the right people through the right channel at the right time.

Public relations is about building the most powerful instrument in your sales toolbox – your reputation.

We do this by telling your story to the right people through the right channel at the right time.

We help you engage all the groups that impact your success.

Public relations is about building the most powerful instrument in your sales toolbox – your reputation.

We do this by telling your story to the right people through the right channel at the right time.

We help you engage all the groups that impact your success.

Public relations is research based and delivers measurable results.

Public relations is about building the most powerful instrument in your sales toolbox – your reputation.

We do this by telling your story to the right people through the right channel at the right time.

We help you engage all the groups that impact your success.

Public relations is research based and delivers measurable results.

Public relations works for the long haul, not just the next sale

Public relations is about building the most powerful instrument in your sales toolbox – your reputation.

We do this by telling your story to the right people through the right channel at the right time.

We help you engage all the groups that impact your success.

Public relations is research based and delivers measurable results.

Public relations works for the long haul, not just the next sale

Following are some examples of the work we do…

Sales Support: K. Hovnanian Deal of the Century

No homebuilder had ever held a nationwide sale. With the housing market slipping into an abyss, national homebuilder K. Hovnanian decided to try it. My assignment was generating positive media coverage of the event and supporting individual communities. Releases like this one were distributed in 10 states directly to media, across Web-friendly wires and over social media outlets like Twitter. Coverage included NBC, ABC, CBS, Fox, the Wall Street Journal, The New York Times, Star Ledger and many other papers. Fenichel received a Pyramid Award from the New Jersey Chapter of the Public Relations Society of America for this effort.

A business must figure out how to keep customers,

generate repeat business and encourage referrals.Now in its third year, Dental Tips allows Jockey Hollow Dentistry of Mendham to

gently remind patients to call for a new appointment and to pass along Dental Tips to their friends. The monthly tips are emailed, posted on Facebook and the Web site and

are tacked up in the office. Patients often refer to them when they call.

Customer relations:

Dental Tips

Positioning:

The Holmquist Team Blog

A blog is a good way to engage customers and potential customers and demonstrate your expertise. It also makes you approachable. Blogs enjoy high credibility and can be retasked. This blog establishes a Realtor’s expertise. It appears in local issues of Patch, on a separate blog page, on her website and on real estate websites such as Trulia. The blog is “publicized” on the agency’s Facebook page and Twitter feed as well as personal pages and feeds. We’ve placed video on this blog and have rewritten some blog entries as a news releases. Blogsalso allow you to “converse” with readers and customers.

Media Relations:

Story Placement

An article citing you as an expert reinforces your credibility and helps you sell a product or a position. Examples here are a story placed for a national home seller in USA Today, another for a Morris County Realtor in the local daily and placing a spokesperson for another national homebuilder on Fox News. In each case, the story was read or seen by the right audience for that message. While each story stands alone, all three were part of larger campaigns.

Crisis Management:

Dinosaurs!You don’t have to do anything wrong to find yourself in the middle of a crisis. In this case, an inaccurate news article could have created a brontosaurus-sized problem for K. Hovnanian Homes. An amateur fossil hunter, a local high school teacher, demanded that construction on 800 homes stop and the quarry where they were being built be preserved to protect possible dinosaur tracks. After failing to make his case to County Freeholders, he and his group convinced a newspaper intern to write a story based on their inaccurate claims. My client, K. Hovnanian, was concerned that if the baseless arguments gained traction, the company could face a damaged reputation and expensive legal battles disproving the claims. Fast response, a renewed relationship with the State Museum and a lucky find turned the challenge into an opportunity that preserved and reinforced the company’s reputation and, in fact, led to increased sales.

A page of a follow-up story, a photo used in a media kit and distributed on social media, and coverage by a local TV stations are shown here.

The campaign was recognized by a public relationstrade association.

Regulatory & Legislative Affairs:

Making Lemonade Out of Lemons

When a local fire department ambulancebroke down while transporting a patientwith a heart attack, we began to prepare for negative publicity. We discovered thatthis ambulance had been in the repair shop more than on the road. If it had been a personal sedan, the owner would have a powerful Lemon Law at their disposal. An emergency vehicle with a similar repair record doesn’t fall underany law. Using our understanding of the legislative and regulatory process as well as social media, we launched an effort to change the law. With the support of the local legislative delegation, we pushed through a Lemon Law for Emergency Vehicles. Gov. Jon Corzine signed the legislation into law on his last day in office.

Advertorials

Are you getting everything you bought?

If you advertise in some newspapers’ special sections or in certain trade publications, you may be entitled to editorial coverage. We call those advertorials. While not as powerful as “earned media,” they are another way to get your message out.

What can’t I show you?It’s easy to show you a few clips of news stories or video that were part of our efforts that helped companies accomplish their business goals, but there’s a lot more to public relations than publicity. PR is a strategic function used to help you accomplish your goals. Some success stories that aren’t as easy to show include:

Worked with attorneys representing a prominent New Jersey homebuilder to handle media questions and speculation during several major lawsuits, assuring that the company wasproperly represented with damaging the attorneys’ cases

Helping a regional builder of emergency vehicle become a national player by publicity, sales support, trade shows, by-line article placements and other tactics.

Enabling a national homebuilder, already known as a premier builder of suburban homes, become equally well known as an urban redeveloper and leader in land-use policy. Using op-eds, invitation-only panel discussions, media relations and other tactics, K. Hovnanian accomplished that goal.

Created programs to maintain communications with employees, make sure they understand the organizations issues, direction and key messages. These programs also encourage two-way communications

Managing a homebuilder’s reputation in the green-building arena without declaring it a green by using a series of panel discussions that included the state Board of Public Utilities and community relations contacts. The company taught local vocational schools students about new building techniques and hosted Big Brother/Big Sister, all to build awareness of the steps it was taking to build homes that exceeded current energy standards. It began a successful relationship with BPU and earned it a good reputation with local media.

What can’t I show you?It’s easy to show you a few clips of news stories or video that were part of our efforts that helped companies accomplish their business goals, but there’s a lot more to public relations than publicity. PR is a strategic function used to help you accomplish your goals. Some success stories that aren’t as easy to show include:

Worked with attorneys representing a prominent New Jersey homebuilder to handle media questions and speculation during several major lawsuits, assuring that the company wasproperly represented with damaging the attorneys’ cases

Helping a regional builder of emergency vehicle become a national player by publicity, sales support, trade shows, by-line article placements and other tactics.

Enabling a national homebuilder, already known as a premier builder of suburban homes, become equally well known as an urban redeveloper and leader in land-use policy. Using op-eds, invitation-only panel discussions, media relations and other tactics, K. Hovnanian accomplished that goal.

Created programs to maintain communications with employees, make sure they understand the organizations issues, direction and key messages. These programs also encourage two-way communications

Managing a homebuilder’s reputation in the green-building arena without declaring it a green by using a series of panel discussions that included the state Board of Public Utilities and community relations contacts. The company taught local vocational schools students about new building techniques and hosted Big Brother/Big Sister, all to build awareness of the steps it was taking to build homes that exceeded current energy standards. It began a successful relationship with BPU and earned it a good reputation with local media.

Why In-House Public Relations

In-House Public Relations is a small, focused firm that concentrates its efforts on a few businesses with which it shares a vision. Although we’re small, we’re part of a national network of public relations executives that allows us to bring in additional expertise or specialization or to put “boots on the ground” in distant states if necessary.

In-House Public Relations is managed by Doug Fenichel, APR who has been helping companies with their communications challenges for more than a quarter-century. He offers the combined experience and insight of a senior practitioner and the knowledge of the latest techniques and trends in such areas as research, measurement and social media. More about Fenichel: • 10 years in radio/television and newspaper journalism• An accredited public relations executive. The APR is granted to selected PR practitioners who complete a course of study, pass a daylong test and promise to keep up with the latest techniques and trends, exercise a high level of ethical behavior and generally set a high standard.• Track record of award-winning public relations campaigns.• Able to break down complicated issues into simple explanations.• Adjunct Professor of Communications – Fairleigh Dickenson Univ.• Past President, Public Relations Society of America-NJ Chapter• Member, Mount Olive Twp Economic Development Committee• Member, Community Builders & Remodelers Association• Member, North Central New Jersey Assn of Realtors• Member, Mount Olive Area Chamber of Commerce• Member, Flanders Fire Company #1 & Rescue Squad

Why In-House Public Relations

In-House Public Relations is a small, focused firm that concentrates its efforts on a few businesses with which it shares a vision. Although we’re small, we’re part of a national network of public relations executives that allows us to bring in additional expertise or specialization or to put “boots on the ground” in distant states if necessary.

In-House Public Relations is managed by Doug Fenichel, APR who has been helping companies with their communications challenges for more than a quarter-century. He offers the combined experience and insight of a senior practitioner and the knowledge of the latest techniques and trends in such areas as research, measurement and social media. More about Fenichel: • 10 years in radio/television and newspaper journalism• An accredited public relations executive. The APR is granted to selected PR practitioners who complete a course of study, pass a daylong test and promise to keep up with the latest techniques and trends, exercise a high level of ethical behavior and generally set a high standard.• Track record of award-winning public relations campaigns.• Able to break down complicated issues into simple explanations.• Adjunct Professor of Communications – Fairleigh Dickenson Univ.• Past President, Public Relations Society of America-NJ Chapter• Member, Mount Olive Twp Economic Development Committee• Member, Community Builders & Remodelers Association• Member, North Central New Jersey Assn of Realtors• Member, Mount Olive Area Chamber of Commerce• Member, Flanders Fire Company #1 & Rescue Squad

In-House Public Relations Clients

In-House Public Relations Clients

But, the question…

…isn’t what we’ve done, although that’ s important.

It’s what we can do for you.

Whatever your goals for 2013, In-House Public Relations can help.

Let’s get together and talk!

In-House Public RelationsDoug Fenichel, APR – PresidentFlanders, N.J.(201) 575-1538doug@inhousepr.biz

But, the question…

…isn’t what we’ve done, although that’ s important.

It’s what we can do for you.

Whatever your goals for 2013, In-House Public Relations can help.

Let’s get together and talk!

In-House Public RelationsDoug Fenichel, APR – PresidentFlanders, N.J.(201) 575-1538doug@inhousepr.biz