BOP Learning Lab Denmark June 17

For  at  ski*e  baggrundsbillede:  

Højreklik  på  billedet,  vælg  ”Ski5  billede”  vælg  et  andet  

billede.  

 

Indsæ5er  du  et  nyt  slide  og  vælger  de5e  layout:    

For  at  få  et  baggrundsbillede:    

 I  menuen  ”Indsæt”  vælg  Indsæt  Billede  fra  fil,  vælg  et  

billede.  

  Market understanding The Danish BOP

Learning Lab

BOP Learning Lab Denmark June 17 The Danish Learning Lab 2  

   

How  many  Fmes  do  people  in  Ghana  shower  per  week?  What  do  people  pay  per  shower?          

What  is  it  like  being  a  cancer  pa<ent  in  East  Africa?  And  how  can  we  cater  for  their  needs  with  affordable  solu<ons?    

What  does  250  days  of  fas<ng  mean  for  the  percep<on  of  milk  in  Ethiopia?    

What  is  bicycle  culture  like  in  different  parts  of  Mozambique?  And  how  should  markeFng  be  adjusted  accordingly?    

•  Launched  in  2007  •  Targets  companies  that  are  interested  in  conduc<ng  business  at  the  base  of  the  pyramid.    •  The  Learning  Lab  cooperates  with  a  range  of  na<onal  and  interna<onal  stakeholders  including  NGOs,  academia  and  

government  representa<ves.      

BOP Learning Lab Denmark June 17

3

3

BOP Learning Lab Denmark June 17

4

VALUE COMPAS

VALUE FOG

VS

Market creation vs. entry

BOP Learning Lab Denmark June 17

Market Creation Toolbox

• Market creation toolbox. Relationen mellem de to publikationer. • Finansieringsstrategi understøttes af metoder vi har udviklet.

Eksempel vises med Baisikeli og hvilke aktiviteter vi har gjort for at finde ud af det

The  guide  ”Market  CreaFon  Toolbox”  presents  different  hands  on  methods  for  exploring low income markets.

BOP Learning Lab Denmark June 17

6 Value proposition

BOP Learning Lab Denmark June 17 Ahead of the curve 7

BOP Learning Lab Denmark June 17 Partnering

BOP Learning Lab Denmark June 17

Grundfos Lifelink

BOP Learning Lab Denmark June 17

10

BOP Learning Lab Denmark June 17

Innovative Technology

Professional Service & Support

Multi-Stakeholder Partnerships

New Business Models

Reliable  &  Sustainable  Water  Supply  

BOP Learning Lab Denmark June 17

 

•  Understand  socio-­‐cultural  context  •  User  interface  &  pracFce  •  Pricing  of  water    •  Water  consumpFon  pa\erns    •  Revenue  &  business  models  •  Baseline  studies  

BOP Learning Lab Denmark June 17

 • Communi<es  are  willing  to  pay  for  water.    

• Average  water  consump<on:  4,5  L/capita/day  from  Lifelink  system  

• Water  consump<on  varies  significantly  across  seasons  –  up  to  75%  of  community  using  a  total  of    14  m3  per  day  in  dry  season  and  15%  of  community  using  0,5  m3  per  day  in  rainy  season  

• Barriers  to  water  consump<on:  Distance  to  water  point,  awareness  of  safe  water  and  health,  connecFvity  issues  with  mobile  payment,  availability  of  water  keys,  other  water  sources  

• Enablers  for  water  consump<on:  Social  markeFng  on  health  benefits  and  status,  employment  of  ‘pump  a\endant’,    acFve  and  strong  local  water  comi\ee  

BOP Learning Lab Denmark June 17

•  Adjustment  of  business  model  from  community  loan  to  donor  funding  

•  Inputs  for  new  product  development  –  security,  distribuFon,  taps  

•  Community  consultants  needed  

BOP Learning Lab Denmark June 17

BOP Learning Lab Denmark June 17

Thank  you!      saba@di.dk