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Getting critical business information to your employees is key to keeping them connected and engaged - and to helping them to meet your customers' needs. This deck from our recent webcast featured an overview on how you can develop your own solutions and apps on the Salesforce1 Platform. The webinar also included a live demo showing how easy it is to build your own applications. If you would like to watch the webinar recording, it is available to access from here: https://www.salesforce.com/uk/form/webinar/2014/platform-webinar-16-04.jsp
Citation preview
Building Mobile Apps with
Salesforce Platform
Wednesday 16th April 2014
Agenda & Speakers
• Platform Overview
Adam Spearing – AVP Platform Sales, salesforce.com
• Demo: Building apps on the Salesforce Platform Doug Merrett, Solution Architect, salesforce.com
Questions: Questions box in on the right of the screen or on
Twitter - #platform
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services
or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach
of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers
and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included
in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2013. This documents and others
containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web
site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
Terminal
Client
Devices
Products
LTE
SNA
Mainframe
LAN/WAN
Server
Cloud
50 Billion Connected “Things” 1,000,000s 1,000s
“Internet of Things”
Third Wave of Computing
IN THE
INTERNET OF CUSTOMERS EVERYTHING IS CONNECTED
But Most Companies Can’t Execute on Ideas Fast Enough Id
eas
Time
Current IT Capacity
Business Ideas
$1 Trillion In Unmet Demand
Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12
Companies are Unprepared to Build Next Generation of Apps
2/3 of companies feel
unprepared for the
social & mobile world
?
IBM Study of 1,700 CMOs “From Stretched to Strengthened”
“App Gap”: Difficult to Build Customer Apps
Complexity of form factors
Limited number of developers
Multiple operating systems
Multiple platforms
have
deployed
apps 1/2 <
60%
40%
20%
Pe
rce
nt o
f R
esp
on
de
nts
Mobile apps
are critical
Mobile apps
deployed
Apps are
revolutionizing
every industry
Mobile is driving
massive adoption
Social is the new
normal
Salesforce: #1 Enterprise Cloud Platform
Magic Quadrant for
Application Platform as a Service
Analyst: Yefim V. Natis
January, 2014
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon
request from Salesforce.com. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Market Share #1 Enterprise Platform #1
New IDC Study: Build Apps 70% Faster with Salesforce1 Platform
February 2014
Platform
75%
Lower
infrastructure costs
80% More apps
launched
per year
Faster time to market
70%
ROI
520%
7 Customers analyzed across 5 different industries
31 custom apps built (average)
2,700 internal employee users representing 89% of employee base (average)
100K external customer & partner users (average)
Develop, package and instantly deploy
apps
Access rich APIs and frameworks
Code in your favorite language:
Ruby, Java, Apex
Add fields, design layouts, and manage
users with clicks, not code
Point-and-click workflow & business logic
Drag-and-drop reports and dashboards
All Your Best Employees Can Now Build Apps Fast
Programmatic Dev for Coders Visual Dev for Business Analysts
Salesforce1: A Customer Platform for the Future
Salesforce1 Platform APIs
Salesforce1 App
Salesforce1 Platform Services
Force.com Heroku1 ExactTarget
Fuel
The Customer Platform for Everyone
Publish Next
Generation
Apps
ISVs
Peter Gassner
Veeva
Manage
Salesforce
from Anywhere
Experience
Salesforce1
on Any Device
Neil Kamireddy
Trunk Club
Admins
Build Next
Generation Apps
Developers
Geetha
Vallabhaneni
Luminix
Connect with
Customers in a
Whole New Way
Mariam Naficy
Minted
End Users
Every
Customer
Your
Customers
Developers: Build Next Generation Apps New Platform Services for Developers
Data APIs
10X More API Functionality
Metadata & UI APIs
230 Calls & Methods
Visualforce1
Build any user interface
ISVs: Publish Next Generation Apps
Docusign Box
Concur
Dropbox
FinancialForce LinkedIn
TAS Group ServiceMax FileBoard
HP
ScanBizCards
Evernote
Apttus
Kenandy
eVariant
BMC
Workday
Xactly
End Users: Experience Salesforce1 on Any Device
AppExchange
Apps
CRM
Custom
Apps
All your past investments...
Feed First UI
Notifications Platform
Publisher Actions
…now in the future
Customers: Connect with Customers in a
Whole New Way
Connect customers,
partners & products
Build customer
apps
Engage 1:1
with customers
Communities Heroku1 ExactTarget Fuel
Want to find out more?
• If you are already a Salesforce customer, then please speak
to your AE for follow up
• Visit our Platform page:
http://bit.ly/1eEnW0V
• Find out more about developing apps:
http://bit.ly/1gvMuda
• Download our App Development Guide:
http://bit.ly/1bXmS7L
• Recording available shortly – email and on our website
Thank you!