© 2014 EMyth

Panelists

Jonathan Raymond Director of Marketing

Gail Frahm Chief Executive Officer

Slade Machamer Director of Coaching

© 2014 EMyth

Real sales is about real talk with real people about things that really matter to them.

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Engagement !

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Engagement !

Structure !

!

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Engagement !

Structure !

Leading

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Engagement !

!

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Real sales is an ‘opening’ process not a ‘closing’ process.

© 2014 EMyth

You can help your prospects open up about what’s important to them by entering their reality.

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People speak, most of the time, in ‘symbolic expressions’.

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‘I’ve always wanted to be successful.’

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‘We’re in a sales slump.’

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Horizontal Movement !

P: We’re in a sales slump. S: Oh, do you produce financial statements?

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Vertical Movement !

P: We’re in a sales slump. S: Oh, what’s going on?

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© 2014 EMyth

Structure

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These are the 5 Benchmarks of the EMyth Coaching Sales Process.

1. The agreement to Today’s Agenda !

© 2014 EMyth

These are the 5 Benchmarks of the EMyth Coaching Sales Process.

1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective !

© 2014 EMyth

These are the 5 Benchmarks of the EMyth Coaching Sales Process.

1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective 3. The agreement to Getting Help

© 2014 EMyth

These are the 5 Benchmarks of the EMyth Coaching Sales Process.

1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective 3. The agreement to Getting Help 4. The agreement to EMyth Coaching !

© 2014 EMyth

These are the 5 Benchmarks of the EMyth Coaching Sales Process.

1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective 3. The agreement to Getting Help 4. The agreement to EMyth Coaching 5. The agreement to Getting Started

© 2014 EMyth

Structure and substance. Systems and people. !

!

© 2014 EMyth

Structure and substance. Systems and people. !

Together they produce a result that’s greater than the sum of the parts.

© 2014 EMyth

Leading.

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Being lead.

© 2014 EMyth

Leading.

© 2014 EMyth

Questions?