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The 5 sales management principles by Yair Schoenfeld
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55 ManagerialManagerialPrinciplesPrinciples
The sales Management Principles
Before they sell…Great sales managers knows well:
• What they sell?
• To whom?
• How many?
• I what price?
• How to sell?
Outputs
The FactoryThe Factory
Added Value Process
(Manufacturing)
Inputs
Sales FactoriesSales Factories
SalesLeads Interactions
The Boiling Frog SyndromeThe Boiling Frog Syndrome
KPI’sKey performance
Indicators
Manage the process that leads to result!
KPI’s•Number of meetings.
•Number of new clients.
•Number of visits per client.
•Number of new clients/segments.
•Closing ratio.
•Average sale per client.
•Sales per product/salesman/segment.
•Growth rate of a client/product/employee.
The balance principle.
The focus principle
The managerial cycle principle.
Management PrinciplesManagement Principles
The consistency principle
The publicity principle
Assessment
Planning
Implementation
Control & Feedback
Environment
Leadership
The managerial cycle The managerial cycle principleprinciple
The balance principleThe balance principle
Mission
“Spirit”
Motivational LeadershipMotivational Leadership
The competence to increase your team’s
motivation for a personal extra effort
&
To see them selves as part of the
organizational “success story”.
Targets types:
Inputs
OutputsSkyhigh
Floor
SuccessZone
Targets level:
TeamSalesman
Targets height:Floor
Skyhigh
The focus principleThe focus principle
Day: The working unit.
Week: The Control & assessment unit.
Month: The result unit.
Transparency and information sharing
Time unitsTime units
The consistency principleThe consistency principle
Frequency Content Output
Daily Morning meeting
Sales Motivation
Professionalism
Skills Commitment
Focus Leadership
Administration
Daily tel. call
Weekly Team meeting:Targets’ assessment, Mutual learning, next
week planning.
1x1 Feedback
MonthlyMonthly team
meeting:Month analysis,
training, contests…
Use the power of the group in order to motivate the individual
The publicity principleThe publicity principle
The public Sales-BoardThe public Sales-Board
Congratulations!!
Salesman
Control&
assessment
Personal life
Bonuses
Training &
coachingTeam
meetings
Dailyfocus
Publicity
Sales contests
The hoopsThe hoops